PERSPECTIVE: The Social Responsibility of Business is Changing

by Sarah Eisele-Dyrli In 1970, Milton Freedman wrote in The New York Times Magazine that the responsibility of a corporate executive is “to conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”

It turns out that the basic rules of society are changing.

In 1993, 66 percent of consumers were “likely to switch brands to one that is associated with a good cause, given similar price and quality” according to the 2017 Cone Communications CSR Study.

In 2017, that number rose to 89 percent.

This changing consumer behavior, an indicator of changing basic rules of society, results in businesses making more money.

Take Unilever.

In May, 2017, Unilever announced that their Sustainable Living brands grew “over 50 percent faster than the rest of the business” and that those brands “delivered more than 60 percent of Unilever’s growth in 2016.”

Paul Polman, Unilever CEO, commented on the results:

“There is no doubt that the Unilever Sustainable Living Plan is making us more competitive by helping us to build our brands and spur innovation, strengthen our supply chain and reduce our risks, lower our costs, and build trust in our business. It is helping Unilever to serve society and our many consumers, and in doing so, create value for shareholders.” [emphasis mine]

Unilever is benefiting financially today from the trends highlighted in the Cone study - they are making a lot of money, and are also setting themselves up to benefit over the long-term by ensuring the resources they need (human, environmental, financial, and otherwise) will still be around for years to come.

What can this example possibly mean for the 96 percent of Connecticut business owners like myself who employ fewer than 20 employees*? (*calculated from the Connecticut Small Business Profile, 2017)

Those of us who own small businesses, including individual proprietorships, can also take advantage of these changing rules of society - and profit.

Enter the Benefit Corporation (known as B Corp). There are two types of B Corps. One is a certification through B Lab, an NGO that codified the structure. The other is a type of business incorporation, and is obtained by application through the Secretary of the State. Both give legal protection to leaders who consider the interests of all stakeholders - not just shareholders or a board of directors - when making business decisions.

There are certainly businesses in Connecticut that seek to “make as much money as possible” while conforming to these new basic rules of society.

But in Connecticut, these businesses can be hard to find.

In my own search to connect with businesses here in Connecticut that are having a positive social and/or environmental impact, I continue to be met with chuckles from other business owners when I talk about what I do.

They know that these kinds of businesses are growing nationally, but they also know that there aren’t many in Connecticut yet.

Of the 1,100 B Corps in the US certified by B Lab, currently only .27 percent (3 in total) are located in Connecticut. According to the Benefit Corporation website, which tries to track the number of businesses that are actively incorporated as B Corps at the state level, there are 43 incorporated Benefit Corps listed in Connecticut, but some of these are no longer in business. The state’s B Corp law took effect in 2014.

Businesses seeking to have a positive environmental and social impact do exist in Connecticut, but may fear losing customers or clients by waving the triple bottom line flag of people, profit, planet.

Yet the findings from the Cone report suggest that by conforming to these developing basic rules of society, Connecticut businesses may actually benefit - not be harmed - by putting these values up front.

One way to signal this priority is by certifying as a B Corp through B Lab (and being able to use the recognizable B Corp seal) or incorporating as a B Corp through the state of Connecticut. The fees may be lower than you might expect, depending on your current size of operation.

Another signal we can make to consumers or customers is through communicating these values more effectively in our marketing. The Cone report found that 39 percent of consumers researched the environmental and social practices of businesses in 2016. By making it easy for consumers to identify the values they share with our businesses, we make it easier for them to make the decision to buy our products or services when they are comparable to others.

As consumers, we can benefit from the new “basic rules of society” by knowing that our hard-earned dollars are going to help address issues we care about. And as business-owners we get the added benefit of making “as much money as possible” while having the confidence that the resources we need will be available to us and our families for generations to come.

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Sarah Eisele-Dyrli, MSW, is the founder of Social Impact Compass, based in Connecticut.  She works with business owners and social enterprises so they can have the social and environmental impact they want. She can be reached at sarah@socialimpactcompass.com or @SEiseleDyrli.

PERSPECTIVE: State Auditors Can Be Partner in Preserving Resources

by Robert J. Kane On February 3, 2017, I had the honor of becoming State Auditor. Looking back, there was so much to learn when I joined the Auditors of Public Accounts (APA), but with the help of fellow State Auditor John Geragosian and our amazing team, the transition was rather smooth.

Learning the “ins and outs” did not take long, as support from throughout the agency was overwhelming. The incredibly talented and dedicated APA staff are professional and committed to the work they do for our state. We are the General Assembly’s “eyes and ears” inside state agencies and thrive on working to make state government more accountable and efficient.

In my nine years in the State Senate, I wish I had interacted with the APA more. Serving in my new role, I now realize what a valuable resource our office is for legislators and legislative employees. We can assist them as they shape fiscal policy for years to come.

Our work is crucial to the stability of our state’s finances, securing federal funding, and ensuring state agency compliance. The work we do on whistleblower cases, in conjunction with the Attorney General, provides all citizens the opportunity to expose waste, fraud and corruption without threat of retaliation.

Being the only state to have two state auditors from differing parties creates a bipartisan office that eschews partisan politics and promotes fairness and transparency. As budget constraints and fiscal matters continue to dominate the debate, now more than ever the APA can be a true partner with the legislature in preserving state resources, protecting taxpayer dollars, and acting as the watchdog over fiscal matters.

We continually work to build these relationships and, in a short period of time, we have already surveyed our stakeholders to better serve them. We are redeveloping our website and improving the look of our reports. With these improvements, the APA seeks to build on our already exemplary reputation among government agencies and encourage greater communication with those we serve.

During 2017, our auditors completed 29 audits of state and quasi-public agencies and made 398 audit recommendations. During the past calendar year, these agencies have implemented approximately 43% of our prior recommendations.

Our audit approach entails, among other procedures, an examination and verification of financial statements, accounting records, and supporting documents; a determination of the agency's compliance with statutory and budgetary requirements; an evaluation of the agency's internal control structure; verification of the collection and proper handling of state revenue; and an examination of expenditures charged to state appropriations. Our audit reports consist of findings and recommendations and, where appropriate, certified financial statements setting forth the condition and operations of the state funds involved.

In accordance with Section 2-90 of the General Statutes, we report any unauthorized, illegal, irregular, or unsafe handling or expenditure of state funds to the Governor, the State Comptroller, the clerk of each house, and the Attorney General. We report these matters in our audit reports or by formal letter. We collectively report less serious matters such as minor losses and acts of vandalism.

State loss reports filed in 2017 with this office and the State Comptroller, in accordance with Section 4-33a of the General Statutes, disclosed approximately 308 losses, primarily through theft, vandalism, and inventory shortages involving an aggregate loss of $1,966,360.

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This is excerpted from the Auditors of Public Accounts 2017 Annual Report, issued earlier this year, including a Message from State Auditor Robert J. Kane and portions of the Auditing State Agencies section of the report. Kane is a former Republican member of the Connecticut Senate, representing the 32nd District from 2009 to 2017.

PERSPECTIVE: Most Investors See Finances on Track in 2018

by Joseph Matthews Confidence in achieving financial goals is solidly on the positive side of the spectrum, according to a recent survey, with a significant majority of those surveyed reporting that they are on track, progressing in their desired direction.

A Morgan Stanley poll of high net worth investors revealed that 91 percent of investors surveyed believe they are on track to achieving their long-term financial goals. About 35 percent see saving for retirement as their top goal, with 33 percent most interested in transitioning wealth to the next generation – and the remaining 32 percent working to pay off a mortgage.[1]

In what could be a major statement of confidence in the future, 88 percent of Millennials, nationally, said they believe they are on track to reach their long-term goals. Interestingly, Millennials’ priorities also include saving for retirement, with 44 percent placing that objective as their top priority. But their number two and three goals swap places with many older respondents with 42 percent of Millennials preferring to pay off a mortgage, and 35 percent listing paying for a child or a grandchild’s education. [2]

While it is difficult to say what has led to this sentiment, there are a few factors to consider regarding the Connecticut economy in particular. The state added 6,000 jobs in December, pushing year-end totals to 7,700.^[3] Even manufacturing jobs increased over the year, while the largest gain came in the professional and business services category.[4]

Meanwhile, nationally, 77 percent of those polled in the Morgan Stanley survey said they expected improvement in their various state economies over the next year, and 87 percent said they expected the same for their local economies.[5]

However, when it came to their personal finances, 88 percent of those surveyed said they wish they started to save for their overall financial goals much sooner.[6]

So, despite the fact that the future is looking good in the eyes of most investors surveyed, it remains key to keep financial goals in mind. It is never too earlier to plan for the future. And, I believe, it is never too late to try to begin to make up for the years when funds might not have been earmarked for longer term financial goals.

As well, I believe that the seemingly ongoing bullish stock market should not cause an investor to shy away, believing the financial train has already left the station. Of course, while there certainly are no guarantees that this market trend will continue, there remain solid opportunities to selectively add equities to one’s portfolio – as long as long-term goals are kept in mind and the portfolio remains properly diversified.

Balance remains the watchword. That means proper balance of risk, as well as proper balance of the various types of investments in a portfolio.

So, if the stock market continues to go up or if it should pull back from record highs, each investor should feel confident that, over time, there is a plan in place that will help you achieve your financial goals.

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Joseph Matthews is a Financial Advisor with the Wealth Management Division of Morgan Stanley in Fairfield. He can be reached at 203-319-5165 or by email at joseph.matthews@morganstanley.com.

The information contained in article is not a solicitation to purchase or sell investments. Any information presented is general in nature and not intended to provide individually tailored investment advice. The strategies and/or investments referenced may not be suitable for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. Investing involves risks and there is always the potential of losing money when you invest. Morgan Stanley and its Financial Advisors do not provide tax or legal advice. The views expressed herein are those of the author and may not necessarily reflect the views of Morgan Stanley Wealth Management, or its affiliates. Morgan Stanley Smith Barney, LLC, member SIPC.

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[1] Morgan Stanley Investor Pulse Poll 8; CRC # 1960216 (12/17)

[2] Morgan Stanley Investor Pulse Poll 8; CRC # 1960216 (12/17)

[3] https://www.nhregister.com/business/article/Connecticut-adds-6-000-jobs-in-December-ends-12515976.php

[4] https://www.nhregister.com/business/article/Connecticut-adds-6-000-jobs-in-December-ends-12515976.php

[5] Morgan Stanley Investor Pulse Poll 8; CRC # 1960216 (12/17)

[6] Morgan Stanley Investor Pulse Poll 8; CRC # 1960216 (12/17)

PERSPECTIVE: ATT/Time Warner Merger Could Wreak Havoc on Consumers Without Net Neutrality

by Bob Duff and Derek Slap We were pleased to see that Connecticut joined 21 other Democratic Attorneys General in the lawsuit to halt the Trump Administration Federal Communications Commission’s efforts to repeal net neutrality provisions. In addition, we proposed Senate Bill 2, An Act Concerning Internet Service Providers and Net Neutrality Principles, which would require internet service providers to abide by consumer friendly principles. We hope both efforts are successful and help protect Net Neutrality in Connecticut.

There is another pending matter that could have disastrous consequences in the absence of net neutrality: the proposed acquisition of Time Warner by AT&T. The Trump Department of Justice is suing to block the proposed merger.  Sometimes people do the right thing for the wrong reasons.  This appears to be the case here.  President Trump’s well-known animus against CNN has fueled his opposition to the deal. Many people are speculating that DOJ is suing to block the merger to curry favor with the President.

It is impossible to assess the AT&T / Time Warner merger without taking into consideration the impact that the Trump Administration FCC’s proposed net neutrality rollback would have. AT&T is the third-largest broadband provider in the United States, with 15.7 million subscribers. And they own DirecTV, by far the largest satellite television provider, with over 20 million subscribers. If the Trump Administration is successful in fully implementing its net neutrality repeal, but is unsuccessful in blocking the AT&T / Time Warner merger, it would create a nightmare scenario for consumers.

There would be nothing to stop AT&T or its subsidiaries from placing streaming content it controls – properties which would include HBO, the sporting events broadcast on Turner Sports, which include the NBA, the NCAA Men’s Basketball Tournament, and the Major League Baseball Playoffs, and the entire Warner Brothers film catalog – in a fast lane, or from slowing down delivery of content they don’t own to their subscribers.

In addition to the multi-state lawsuit to block the Trump Administration’s net neutrality repeal, we also believe Connecticut, under the leadership of Attorney General George Jepsen and Elin Katz of the Office of Consumer Counsel, should initiate an investigation and consider filing a separate suit to block the proposed merger between AT&T and Time Warner on behalf of consumers.

We need the answers to important questions regarding how a mega-merger could manipulate the internet and should do whatever we can to protect Connecticut consumers. We should not be afraid to lead this fight.

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Representative Derek Slap (D-West Hartford) is the Vice-Chair of the legislature's Energy and Technology Committee.  Bob Duff (D-Norwalk) is the Senate Majority Leader.  

PERSPECTIVE - Changing Minds and Changing Lives: The Measurable Business Benefits of Hiring People with Disabilities

by Kris Foss Nearly 40% of employers are having challenges hiring qualified employees, while at the same time one in five people in the United States have some type of disability and are facing challenges in getting hired.  Some disabilities are visible, such as physical disabilities, and some are hidden; including mental health conditions, medical conditions, learning and cognitive disabilities.  We also have a large population “aging into disability” for the first time and veterans with disabilities returning to the civilian workforce.

I am often asked about the types of jobs a person with a disability can do and my answer is always the same—“What do you have?”  The reality is that the talent pool of people with disabilities remains underutilized, even though it includes job seekers with a wide and diverse range of education, degrees, professional certifications, work experience and skills. 

Talent with disabilities brings alternative perspectives to getting a job done, to solving a problem, and to reaching a goal.  It is this unique perspective and life experiences that can contribute innovative ideas, processes and market reach.

Opportunity:  Market

People with disabilities in the United States alone represent an annual spending power of $645 billion, and their friends and families—those who would make spending decisions based on how inclusive and accessible a company may be, represent another $4 trillion in annual spending, according to the Return on Disability Group.

Opportunity: Talent

Hiring people with disabilities is not about charity, but about smart business.  Ranging across industries and business lines, our clients include some familiar brands such as PepsiCo, Synchrony Financial, American Express, Aon and Staples.  These companies and others are taking action to meet their talent needs across the board and seeing real business results including key HR metrics:

• An average 14% higher retention rate in the same roles;
• 33% decrease in interview to hire ratios, saving talent acquisition professionals valuable time while decreasing time to fill;
• 53 points and 28 points higher rates of voluntary “self-disclosure” among jobseekers with disabilities and veteran’s respectively—important compliance results for government contractors and reflecting a positive and inclusive corporate culture;

Diversity within Disability

People with disabilities cut across all dimensions of diversity and several areas of EEO reporting including:

• 35% Women
• 21% Veterans
• 19% Hispanic
• 36% White
• 42% Black

Making the Connection

Companies have several ways to connect with jobseekers with disabilities. Cultivating talent partnerships is an important part of creating strong talent pipelines in the community. Disability Solutions creates customized inclusive hiring strategies that forge these talent partnerships, or recruiters can take the following steps:

1. Conduct research within your geographic recruitment area. There can often be 50 to 75 community-based organizations in your area. It is important to start wide, in order to identify partners who can connect you with jobseekers who meet your particular talent needs.
2. Utilize those partnerships to increase your pipeline of talent through a variety of pre-application engagement activities. These can be onsite informational and training sessions, or simply a guide to help partners prepare their referrals prior to application.  This leads to qualified and work-ready candidates heading your way!
3. Post open positions on employment websites for people with disabilities such as the Disability Solutions online Career Center, disabilitysolutionstalent.org. It is a great way to begin building a new pipeline of talent. More than 400,000 people with disabilities visit the site every month to find a career.
4. Focus on talent acquisition and retention. Smart employers focus on developing talent. Provide natural supports, mentors, and ongoing training to develop the best employees and promote retention.

Growing Talent Competition

As the competition for top talent increases, leading companies are searching for new and valuable talent pools.  Those taking action in reaching talent with disabilities are recognizing measurable and meaningful business outcomes.  What type of jobs can a person with a disability do?  What have you got?

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Kris Foss is the Managing Director of Disability Solutions at Ability Beyond, located in Bethel, Connecticut.  The consulting division of nonprofit Ability Beyond, Disability Solutions is CHANGING minds and CHANGING lives by creating customized plans for companies to strengthen their workforce by hiring and retaining talent with disabilities.   Their consultants have partnered with top companies to successfully fill talent gaps by attracting a historically under tapped talent pool – people with disabilities. 

PERSPECTIVE: Crying in the Cafeteria

by Ellen Fuller My teacher is crying in the cafeteria. The teacher who is over six feet tall and wears stylish black heeled boots and winged eyeliner and leather jackets with extraneous zippers everyday. The teacher who prances exuberantly in front of the classroom waving Julius Caesar and riling up the students into caring deeply about a play written hundreds of years ago. The teacher who snaps her gum to get your attention and grades papers with emoticons. She is crying into her hand as the social studies teacher wards off concerned and interested students.

Rumors spread, of course. We guess everything we think a 20-something-year-old middle school teacher could have to cry about – her boyfriend broke up with her, her pet died, she found out she is pregnant, a family member is sick, a student told her she was a bad teacher. If we had made a list of a thousand items from most likely to least likely, we still never would have guessed the truth. Seventh grade was a time when we never would have guessed that only a couple miles away, a man had killed 20 little babies. Seventh grade was the last time when a school shooting seemed a remote possibility.

There was talk of going home early, although none of the students knew why. Outside, there was no sign of snow. In the end, we stayed for the entire day, although the teachers, still the only ones in the building who knew the truth, just drifted through the remaining hours. Every teacher set boring tasks to be completed in silence, much to the complaints of the students. I know now why the teachers couldn’t bear to stand in front of us and act as though it were any other day. They were busy watching the door, their eyes sometimes drifting to cabinets and closets. They were busy wondering if they could protect us. If their quick thinking and altruism could be enough to stop the bullets of an AR-15 assault rifle.

I only heard about it at 2:50 p.m. on the bus ride home that day. My best friend had received a text from her mom, but none of us had been allowed to check our phones during school. I remember that she had to explain it to me several times. I asked questions like, “How many did he kill?” and “But how did he kill them?” And she gave me answers like, “I don’t know, my mom says about 20 and a couple teachers” and “With a gun.”

But those weren’t the answers I was really looking for. I didn’t want a death count. I wanted an estimate of the number of years of life lost. I wanted a numerical answer to how many times over the next 40 years their parents would stare into the smiling eyes of their 5-year-old’s school photo and try to imagine them with acne or facial hair or wedding dresses. I wanted a hypothesis at the number of prescriptions filled out for PTSD from the other students. I didn’t want to know the weapon. I wanted to know how he had come across it. I wanted to know how their lockdown drill had failed as naively as a duck-and-cover method from the atomic bomb.

I acted cool, of course. I was 45 miles away from Sandy Hook Elementary School, I was seven years older than the students killed, and I went to a school with only around 500 students. These numbers were a thin barrier between me and something unthinkable. There was no real reason that I was alive and these 26 people were dead. I callously shrugged it off because I was in seventh grade and I was trying to stay calm for my friends and I didn’t want to go to school thinking about it every day. I don’t think, at that point in my life, I ever expected our lawmakers to take the same apathetic stance.

My mom hugged me that afternoon, even though I was in the stage of life when hugging me was like hugging an extremely embarrassed prickly pear cactus. “Every parent across America should be hugging their child and telling them that they love them today,” my mom said. I returned the sentiment without much thought. I didn’t think how much those parents would pay to hear their child say “I love you” one more time or how the phantom feel of their baby’s chubby arms around their necks would haunt them.

Dec. 14, 2012, was a day of endings. The ending of lives and my own innocence. I learned that day that in our constitution, the Second Amendment – the right to own a gun – came before the First Amendment – the right to life; that my safety was dependent only on the whims of the adults around me; that my government cared more for the NRA than their own children.

From that day on, lockdown drills were never as much fun. Now, there is no giggling. We scrunch ourselves into tighter balls and, just like my seventh grade teachers, plan our escape. My last one, I hid under a grand piano with five of my best friends and we all trembled as the assistant principal checked the door. A lockdown drill is not a safety precaution; it is a memorial service. As the lights dim to nothing and the shades are drawn, we are all dressed in black. The loudspeaker blares like the officiant at a funeral: We are now going into lockdown. We bow our heads and imagine, for half-an-hour, how it must have felt to be a 5-year-old staring down the barrel of a gun. They never tell us if it is a drill.

This is the best protection the United States government can offer us: a piano canvas and our backpacks clutched to our chests. In school, the only lesson you ever need to learn is how to get really good at hide-and-seek.

There is another one now. Another “anomaly.” According to some estimates, it’s around the 18th “anomaly” this year. I wonder how many “anomalies” it will take before they admit it is a pattern. I hear about the latest shooting on the radio while passing through the kitchen. Now, five years after Sandy Hook, I am not confused. My first thought when I hear the word “school” on the news is “another one.” I am not shocked. I am a girl raised in a country where school shootings are a part of life. I am a girl desensitized to the massacre of children 50 minutes from my house. I am a girl who had her first kiss on a playground built in memory of a murdered 5-year-old. I am a girl like every other child in Connecticut who was in school on Dec. 14, 2012; ever since that day, we have all wondered “Why wasn’t it enough?” I am just a tiny part of the state that had a school shooting back when school shootings were still news.

I am a girl who is going to be a teacher. Teachers don’t take an oath to protect and serve, yet they are the front lines in a battle that America is losing. There isn’t a single teacher – or student – in America who hasn’t wondered what they would do in a school shooting. I’d be willing to bet that most of the teachers, administrators, and security guards around the country have come to the same grim conclusion: that there is a unspoken clause in their job description.

What do I want to be when I grow up? Anything but a statistic; anything but the mother of a dead child; anything but a human shield; anything but cannon fodder in defense of a murderer’s right to murder; anything but a teacher crying in the cafeteria.

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Ellen Fuller is a senior at Hall High School in West Hartford and an aspiring writer.  This piece originally appeared on we-ha.com and is published here with permission.

PERSPECTIVE: Time to Arm Our Girls to be Entrepreneurs

by Jennifer Openshaw If there are millions of teachers and nurses needed, why on earth should we be equipping our girls to be entrepreneurs? People like Apple’s Steve Jobs, Microsoft’s Bill Gates, or even Oprah Winfrey?

It’s all about the numbers, in Connecticut and beyond.

It turns out, that that “entrepreneurial mindset” – the ability to solve problems, adapt to new situations, and execute -- will be one of the single most important qualities to a successful future.

Did you know that 40% of the US workforce -- 50 million people -- will be operating in a ‘gig’ economy just by 2020?  Further, as David Noble, head of the Entrepreneurship Institute at UConn told me: “Employers today are asking: ‘So, show me what you’ve done.’”

But why girls?

Over the last 10 years, the needle has hardly moved for women.

Here we are, and still just 6% of Fortune 500 CEOs are women, 14% of engineers are women, and just 36% of women are entrepreneurs.

We need to change this – today -- and we can’t rely on our schools alone. Here’s why.

First, girls have tremendous capabilities that have gone ignored.  It turns out that even in college, young girls excel in entrepreneurship. In our study, just 18% of college women participated in business competitions, but they overwhelmingly ranked at the top: a whopping 60% of the winning teams had a woman on the founding team and 40% had a female CEO. And they took home the bulk of the prize money - $90,000 of $180,000.

Yet, without early exposure, girls opt-out of these economic opportunities. Even dads understand this: “This is business conditioning my daughter needs; it starts now,” said Dr. Steve Allard, the father of one Girls with Impact member.

Second, early lack of confidence holds girls back. Research by Proctor & Gamble highlights the particular fears of failure that girls face in high school. Those fears – like the pressure to please others or a sense that society will reject them if they fail -  prevent potential entrepreneurs or CEOs from emerging into the marketplace with their unique products and services, ultimately creating a drag on our economic productivity as a nation.

Confidence, we’ve heard, comes from execution. Early results from Girls With Impact finds that, after the 12-week “mini-MBA program, 4 out of 5 parents said they saw a difference in the confidence in their daughters. And girls themselves showed a 140% improvement in their confidence in leading teams and overwhelmingly said they are benefitting with college prep, business and financial skills, and handling rejection.

“I don’t know how to explain it, but I feel powerful,” is how Greenwich High student Jody Bell, 16, described her experience. (watch what girls are building)

The time is now. From technology that allows the delivery of these programs affordably to the pent-up desire of men and women to enable and empower the next generation, it’s never been a better time.

These programs can address the “disconnect” with extra-curricular activities, says Harvard entrepreneurship professor Lynda Applegate, between what students are doing versus what “they could be doing to build their futures.”

Plus, companies focused on innovation – and driving gender diversity with more women -- are wondering how and where they can find the next best talent.

There is just no question that our daughters are the answer to this and more. They have the capability to lead from the top – as CEOs and entrepreneurs. We just need to give them the tools.

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Jennifer Openshaw is CEO of Girls With Impact (www.girlswithimpact.com), the only entrepreneur and leadership program created just for girls.  @jopenshaw  @girlswithimpact 

Applications are now being accepted for the Girls with Impact six week Summer Program.  More information here; application form here. 

https://youtu.be/WKGAat6uV6s

PERSPECTIVE: Closing the Resume Gap To Keep Careers on Track and Benefit Businesses

by Emma Buth Pay equity has been a hot topic in recent national debates. We even observe gender pay discrepancies in the workforce right here in Connecticut.

There is a drive today not only to combat this problem, but many others. Pay equity, the wage gap, and what is coined ‘the motherhood penalty,’ are metrics frequenting our news more and more. We all want to ensure women receive equal treatment when finding a job and while working. However, there is another measurement yet to be termed and quantified that further documents workforce inequalities. Often it fails to come up on our radar, but it takes an economic toll on women, businesses, and the economy alike.    

Do males and females with comparable education and equal years of professional experience record salary differences? When one (often the female but possibly, or even increasingly, the male) has paused their career for caregiving, they suffer reduced pay for the remainder of their career or are sidelined entirely.

The Center for Work-Life Policy finds a woman’s earning power declines by 11 percent when having a gap in employment of less than a year.  This increases to 37 percent for those who have been out of the workforce for over three years (Helping Women Opt-in 2018). Similar to the effects of “the motherhood penalty”, smart women, with experience, are making much less relative to peers (male or female with equivalent degrees and years of experience) when starting their careers once again.

One firm, a social enterprise launched in Connecticut, Untapped Potential Inc., is working to remove barriers that keep those with a gap sidelined. It is estimated that Connecticut women are paid just 83 cents for every dollar a man makes, women of color experience an even greater disparity in pay (CWEALF 2015). It’s projected that a woman cannot expect to earn the same as a man for the same job within our state until the year 2061! Since these figures fail to include the variation in income of equivalently educated and experienced workers underemployed (or un-engaged), Founder Candace Freedenberg contemplates whether the true pay equity is being captured.

While pay equity details that a woman should be paid the same as a man when doing equal amount of work in the same job, the gender wage gap differs. It describes the measured statistical difference in income between men and women. In Connecticut, the wage gap results in full time working women losing collectively $15 billion (Connecticut Women and the Wage Gap 2017).

Note the use of the qualifier ‘full time working women’. The Center for Talent Innovation highlights that 30 percent of working mothers choose to opt-out of full employment to manage work and family. During the opt-out years and beyond women experience a pay gap within the pay gap down the line. This overall gap may be tied to the employers relying on the historical salary question, and exclude those who have taken a break from their careers.

It is critical to observe that not all of those investing in higher education are taking part in the workforce. A Vanderbilt study concludes that the, “full-time employment rate for MBA moms who earned bachelor’s degrees from a tier-one institution is 35 percent” (Wolf 2013). Loss of 65 percent of educated professional women from a subset of higher universities has a measurable impact to an economy that critically relies on innovation.

Neither the wage gap nor the motherhood penalty take into account the many who have paused their careers to raise our nation’s next generation. Opt-outers or those who have left their job, find difficult barriers to overcome in order to get back in the workforce. Since 2000, 25- to 29-year-old women having a bachelor’s degree or higher college degree outnumber those attained by their male counterparts by ten percent (The Condition of Education 2017).

Educated and experienced women re-joining the workforce often face difficulties due to a lack of connections and bias when looking for jobs. Roughly 80 percent of jobs come through networking, and once women fall out of the know-to circle, it is much harder to get back on the career path (Adler 2016). Current job board systems sift out not only those with a gap but those missing key terms that rely on recent work engagement. These factors along with the fact that the prevailing requirements of industrial-age workplace modes in the internet-age largely keep mothers from seeking employment during their caregiving years.

That is where Untapped Potential (UP) comes in. Based in Hartford, the Benefit Corporation offers a programmatic approach to remove the barriers that keep educated experience professionals from engaging in our nation’s economic engine.  By creating a network of support, a skills portal to ramp up with latest tools and short courses and crucial mid-career engagements (Flex-returns) with forward-thinking companies, UP’s three prong solution tactically addresses the barriers of lack of contacts, skill currency and confidence.

Why would women who have opted out be so crucial to the work environment?

Freedenberg explains that businesses and our GDP ultimately struggle when these smart educated women are left out of the economy. As the Hamilton Project relates, “[B]arriers to participation by women also act as brakes on the national economy, stifling the economy’s ability to grow.” The lives and fortunes of women in the workplace affect us all. Untapped Potential curates talent not currently available in the marketplace, and businesses benefit from that high caliber talent that is eager to engage and grow the economy.

Ted Pizzo, SVP of Lockton companies, stressed how vital UP’s services are to the workforce by contending that, “Untapped Potential’s approach is almost like a surgical strike, they create a returnship for business that fuses talent to business needs.”

UP will host upcoming educational seminar titled the “Economic Value of Returning Women to YOUR Workforce Pipeline”  where businesses can meet our talent in a speed interview format. The third event of this kind is planned for March 9 in Hartford. The event is sponsored by Travelers and Quinnipiac Corporate Training. The event works to overcome the barrier that prevents hiring managers from ever seeing the caliber of talent that would inevitably be missed in the jobs board/keyword search scenario.

By pricing the Flex-returns at a competitive rate UP hopes to reduce the friction for companies to open their workplace to a mid-career internship with a high potential candidate that is indeed missing the latest key terms from their resume. Companies can learn how they can host a Flex-Returner at www.upotential.org.  Doing so works to return women to the company’s pipeline for senior roles, impacting gender equity over one’s career.

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Emma Buth, an aspiring journalist, is a senior at Avon High School interning for Untapped Potential as part of the  “Achieve" Avon High School Internship Program.

PERSPECTIVE: Republic Still at Risk; Connecticut Edges Forward

by Peter L. Levine My colleagues and I have worked on civic education for several decades, but I’ve never seen such an upsurge of interest as we’ve observed during the past year. Demands for more and better civics are not only coming from critics of the Trump administration who are concerned about a perceived erosion of constitutional principles. There’s also alarm across the political spectrum about polarization: Americans believe different facts, hold different opinions, and dislike their fellow citizens who disagree with them. “Fake news” is also a widely-shared concern, even though we debate what is “fake.”

And beneath these trends is a slow but profound decline in our everyday civic engagement at the community level (distinct from politics and government). For instance, in a 2017 poll, only 28 percent of Americans said they belonged to even one organization that had accountable and inclusive leaders. These concerns are shared by many Americans who voted for Donald Trump, as well as by many who opposed him or who didn’t vote at all.

Students can and must be educated to participate in politics and community life. That means that we must certainly give more attention to civic education in our k-12 schools. But sometimes the conversation about k-12 civics gets off on the wrong foot. I constantly hear people ask, “Why don’t kids study civics anymore?” Or “Why isn’t anyone working on that problem?”

Sometimes these complaints are reinforced with evidence of adults’ lack of basic knowledge. For instance, after the national political conventions in 2016, just 37 percent of Americans could name the Republican candidate for vice president and just 22 percent could name the Democratic candidate.

This is not the right place to start because we already teach civics in schools. Almost all students are required to study the US system of government in history and other social studies courses. Almost all face tests on this material. Every state has lengthy requirements for learning basic civic information. And thousands of dedicated social studies teachers do an excellent job with this material. We must not erase their contributions or ignore our students’ learning by posing the issue as “Why don’t kids study civics anymore?”

Yet much more needs to be done. Civic education has been a backwater at a time when basic literacy, science, and math have received relentless attention. The social and political world has changed dramatically--for example, newspapers have shrunk and social media has arrived--yet very little money has been spent in revising social studies resources and methods for our new era. Teachers report a lack of support for educating future citizens.

We also tend to focus attention in somewhat the wrong places. For example, most students learn the mechanics of the political system in order to demonstrate knowledge on a test, but few develop habits of following the news out of interest and commitment. If a 50-year-old doesn’t know who was nominated for Vice President, it isn’t because we failed to teach social studies. It’s because the adult never became interested enough to keep up. Motivation is crucial in civics.

Finally, we don’t devote as much attention as we need to addressing the real weaknesses of American civil society: polarization, shrinking voluntary associations, and a fragmented news environment.

Connecticut has taken some positive steps lately. In February 2015, the state adopted new frameworks for Elementary and Secondary Social Studies. I think they are well done. They move beyond random-seeming information toward a coherent “Inquiry Arc” that should help to prepare citizens.

Secretary of State Denise Merrill and Commissioner of Education Dianna Wentzell are both advocates for civics. In 2017, they launched the “Red, White and Blue Schools” initiative that recognizes Connecticut schools for good civic education. This year¹s theme is local community engagement.

I’m proud to serve on the board of Everyday Democracy, which has helped start the Connecticut Civic Ambassadors Program. Citizens are asked to become “Ambassadors” who will engage with their local community to encourage civics education and engagement.

Another nonprofit based in Connecticut is the Civic Life Project, which “brings civics to life by empowering students to produce and screen short documentary films on community issues they care about.”

Finally, Kid Governor started in Connecticut in 2015 and has since spread to Oregon. It’s an absorbing and deeply educational program for 5th graders that culminates in a mock election.

These are the kinds of steps we need. More must be done in the face of a deeply caustic media and political environment. Strengthening civics isn’t easy, considering all the other challenges that confront our schools. But it is good to see civics receiving new attention and creativity, and I’m optimistic that the rising alarm about our politics will lead to even more improvements in Connecticut and nationwide.

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Peter Levine is Associate Dean of the Tisch College of Civic Life at Tufts University. For additional background, please see “The Republic is (Still) at Risk—and Civics is Part of the Solution,” a recent paper by Peter Levine and Kei Kawashima-Ginsberg, released at a summit on civic education keynoted by Supreme Court Justice Sonia Sotomayor.

PERSPECTIVE- Nonprofits: Focus on your impact, not your effort!

by Lou Golden Many years ago, I attended a marketing seminar and learned a simple, yet powerful, concept that helped guide me as I led a nonprofit organization.

The instructor, discussing the differences between features and benefits, pointed out that while hardware stores think they are selling drills, customers are actually buying holes. Marketers, he advised us, waste their time advertising features when they should be touting the benefits.

In the nonprofit world, that idea translates into: Focus on the outcomes you create rather than how you create them. Results matter more than process.

Consider this: Many nonprofits stress the size of their organization, the dedication of their staff, the creation of a new strategic plan or the amount of money they raise each year – rather than the impact they have in the community.

Some nonprofits even have crafted mission statements that focus on what they do rather than the what they achieve. I have seen plenty of mission statements that read like this: “Our agency is dedicated to providing services that aim to improve lives and remove barriers in our community.” A better mission statement would be:

“Our agency improves lives and removes barriers in our community.”

Ultimately, it’s important to remember that donors don’t fund nonprofit organizations. They fund outcomes. The nonprofit is simply a vehicle that connects a donor, who has a certain intention, to an outcome that fulfills that intention.

A donor, for example, may want to ensure that people in our community do not go hungry. Rather than trying to figure out how to get meals to hungry people on their own, the donor gives money to a local food pantry that has programs to feed the hungry. In that way, the food pantry connects the donor to the outcome he or she is seeking.

Simon Simek, an author and social scientist made famous by five books and one of the most popular-ever TED Talks, puts the same idea a different way. He urges leaders to “start with the why” -- in other words, first understand the reason your organization exists. Once you’ve done that, you can move on to easier-to-ascertain topics like what you do and how you do it.

Shouldn’t that be the natural order of any communication? Doesn’t your most powerful message have to do with your impact rather than your efforts? Won’t all of your audiences – your donors, your volunteers, your board and your staff – be most moved by a discussion of your higher purpose rather than your capabilities?

It’s easy, as a nonprofit leader, to lose sight of this. It’s hard to see your organization as “a vehicle” that simply produces outcomes that the community needs and that donors want to fund. But once you start seeing your organization in this way, it’s easy to put “the why” first and to imbue all that you do with it. So, for example:

• The stories you tell as you seek to build donations, gain volunteers, fi nd board members and build your brand should always focus on the difference in the community you actually are making.
• Your board needs to be, first and foremost, mission-focused. Before you fi ll them in on what you expect them to do (whether it be the size of a personal donation or a requirement to attend all meetings), make sure they are passionate about your organization’s ultimate purpose. Otherwise, they will never be the zealots you need them to be.
• Do not bog down the speaking portion of your special events with lots of information about what you do and how you do it. Streamline galas, receptions, and golf banquets by focusing only on your impact.

Your guests will be both delighted and motivated.

Last piece of advice: As a leader, experience the outcomes first hand – and do it often. Carve out time on your schedule to see your programs in action, talk to the people you help, watch your program staff at work. It will inspire you – and ground you in the reality of your purpose.

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Lou Golden is a consultant focusing on leadership, strategy and communication for nonprofit organizations. He was president and CEO of Junior Achievement of Southwestern New England from 2002 to 2016. Previous to that, he was a journalist, a newspaper company executive and a marketing professional.