The organization "New London Main Street" reports a 22 percent increase in net new jobs and a 25 percent increase in net new businesses between June 2007 and December 2011, despite the national recession. Over that same period, there was a 44 percent increase in investment downtown - about $50 million - most of which came from the private sector (92 percent). The positive numbers, appearing in a recent article published in The Day of New London and authored by John Simone of the Connecticut Main Street Center, underscore the effectiveness of policies that promote and encourage comprehensively managed downtown revitalization. New London Main Street is a nonprofit ( (501 ( c ) ( 3 ) ), volunteer-driven organization committed to revitalizing New London's historic downtown. The organization's goal is to build community through activities and programs that enrich the cultural fabric, preserve and enhance historic streetscapes and support and expand the economic base of the city center.