The just-concluded 2012 Travelers Championship will generate in excess of $1 million for charity, including commitments from Travelers, bringing the tournament’s total 2012 charitable contribution to an amount on par with champion Mark Leishman’s $1.08 million winnings. The announcement was made by Travelers Chairman and Chief Executive Officer Jay Fishman during the final round at the Travelers Championship in Cromwell. Celebrating its 60th anniversary, the Travelers Championship has surpassed the $30 million mark for money generated for charity since its inception. The tournament contributes 100 percent of net proceeds to more than 100 local charities including The Hole in the Wall Gang Camp, which provides an extraordinary camp experience for children suffering from cancer and other serious diseases.
The tournament is Connecticut’s largest sporting event. There are "strong indications that attendance rose dramatically from last year" for the PGA Tour Travelers Championship. While official figures were not tallied, it was reported that Tournament Director Nathan Grube "figured there was a 15 to 20 percent increase this year" for the week.
Every year, more than 3,500 people donate their time and effort to volunteer for the Travelers Championship. Volunteers spend countless hours throughout the week to help deliver a world-class PGA TOUR experience for players, fans and the media. The tournament offers fundraising programs that allow any charity in the state to use the tournament to raise funds. Additionally, Travelers and its employees annually participate in Birdies for Charity, a program that collects pledges for every birdie made during the Travelers Championship, to raise additional funds for the tournament’s charities.