The ranks of state news websites grew by one more in Connecticut with the recent launch of ctlatinonews.com, with former WFSB-TV reporter Diane Alverio among the organizers of the initiative. The demographics of the niche being sought by the new web site were immediately understandable: of 3,577,000 residents in Connecticut, 482,000 identify themselves as Hispanic and almost 75 percent of them were born in the U.S. Within weeks of getting underway, the site is not only reporting news, it is making news happen as well. In response to reporting earlier this week about a New Britain resident who is facing foreclosure of his home and possible eviction this week - allegedly due to mortgage aid fraud by a California-based business - U.S. Senator Richard Blumenthal is calling on the Federal Trade Commission to begin an investigation into the company. Blumenthal’s office will also be contacting Wells Fargo, which held the homeowners’ mortgage, to seek a stay of execution on the eviction notice.
In launching the news site, ctlatinonews.com said its audience focus would be the increasingly growing, under-served Latino market that is English dominant, citing 2010 U.S. Census data that reported among Hispanics living in Connecticut and employed here, there are:
- 127,000 in the IT and financial services sector
- 45,000 in management or professional positions
- 60,000 in service industries
Their audience also includes, apparently, at least one United States Senator.