The Hartford/New Haven market remains the 30th largest television market in the country in the latest A.C. Nielsen television viewership ratings, but as reported on WFSB-TV news anchor Dennis House’s blog, the market lost nearly 10,000 TV households in the past year. For the 2011-12 season Nielsen listed 1,006,280 households, and 996,550 for the 2012-13 season for the Hartford/New Haven market. The rankings of the top 38 markets by size remained unchanged from a year ago, even as some gained and others lost household viewership. The markets just behind Hartford/New Haven - Kansas City, Columbus, Salt Lake City and Milwaukee - also lost viewers.
The local broadcast market, which does not include Fairfield County (Nielsen includes it with New York) was not alone in the Northeast in diminishing viewer numbers: #1 New York, #7 Boston, #53 Providence, # 113 Springfield, # 80 Portland, and # 95 Burlington, VT also suffered losses, but not as dramatic as the drop in Hartford/New Haven.
House reports that in 1986 the Hartford/New Haven market was #21 in the nation by viewing households. By 1992 it had slipped to #23, and #27 a few years later, then #30.
Moving in the opposite direction, markets including #2 Los Angeles (gained 50,000 homes,) #9 Atlanta, # 10 Houston, #71 Honolulu, even #11 Detroit. In addition, markets 12-17 all grew: Seattle, Phoenix, Tampa, Minneapolis, Miami and Denver.