Leadership Greater Hartford Launches New Brand Identity As 40th Anniversary Approaches

Leadership Greater Hartford (LGH), the region's highly regarded go-to source for tackling community challenges through knowledge and cooperation, has unveiled its new logo and visual identity, which reflects the organization’s growth and prominent role in strengthening community leadership connections. Three pillars, “Community. Leadership. Connections,” informed the design of the organization’s new logo and form the backbone and structure of the new website, www.leadershipgh.org. "We are proud of our past and look forward to the future. While our logo is changing, one thing that will never change is our purpose and mission,” said Ted Carroll, President of Leadership Greater Hartford. “It is important that our brand reflect the organization we have become and where we will continue to be headed in the future - making our communities better and stronger.”

The website points out that “more than 600 employers have enriched the development of their staff and become involved with civic progress; 2500+ students from four dozen schools across the region have gained broader perspectives and wider circles of friends; more than 500 seniors gained the opportunity to continue giving back to the communities they’ve seen undergo so much change in their lifetimes.”

As Leadership Greater Hartford has grown and evolved, broadening participation and developing an array of effective programs and initiatives, the organization notes that the business landscape has changed, including in market demographics, competitive environment, and the acceleration of social media.

LGH will celebrate its 40th anniversary on November 15, with their annual Polaris Awards Gala.  As the organization enters its milestone fortieth year, it is “well-prepared and firmly engaged to be a relevant, forward-thinking resource for the community – both the private and public sectors – for the next 40 years,” officials said, as the website highlights that “our program participants have completed more than 200 community impact projects, we have trained and placed more than 450 individuals on more than 125 nonprofit boards, and program graduates volunteer at a rate of 137% higher than that of the rest of the country.”

The web redesign and visual identity was developed by MRW Connected, Inc. “All of us at MRW Connected engaged with Leadership Greater Hartford in the exciting process of re-branding and re-messaging this important organization in their 40th anniversary year,” explained MRW Connected president and founder Tom Willits.

Officials indicated that LGH staff, organization leadership and Board members, program participants as well as the Greater Hartford community, were involved in the process “to better understand their organizational objectives and accomplishments.  In this way we helped Leadership Greater Hartford realize their goals of creating an updated look and responsive, engaging website that truly represents the inspired leadership development work they do and allows the community-at-large easier access to their programs and their network," Willits added.

Leadership Greater Hartford (LGH) is a mission-driven, nonprofit organization that supports and strengthens the local community by training and connecting aspiring and established leaders.  The well-known LGH programs for professionals include Quest, Executive Orientation, Hartford Encounters, Leaders on Board and Summit.  Encore Hartford and Third Age Initiative are aimed at late-career individuals and retirees; Common Ground, Leading Off Campus and Summer Nexus are designed for high school and college students.

For more information about how to be a participant or sponsor, or to inquire about customized training with Leadership Greater Hartford, call 860-951-6161 (x1800), email info@leadershipgh.org visit .leadershipgh.org, or follow LGH on Facebook and Twitter @leadershiphtfd.