Global Owner of Poland Spring, Consumer Water Products Re-brands in Stamford
/It’s all in the name – and the water. The company formerly known as Nestlé Waters North America, headquartered in Stamford and best known for its portfolio of water brands for healthy hydration, has begun operating under a new corporate name, BlueTriton Brands. The announcement follows the completion of its acquisition by One Rock Capital Partners, LLC, in partnership with Metropoulos & Co., from Nestlé S.A., last week.
BlueTriton consists of the former United States and Canadian operations of Nestlé Waters and offers an extensive portfolio of highly recognizable brands, including Poland Spring® Brand 100% Natural Spring Water, Splash and Pure Life®
"I am very excited to join with my One Rock partners and lead this company as we begin a new chapter together as BlueTriton, building on the rich heritage of our historic, iconic, and beloved brands," said Dean Metropoulos, Chairman and Interim Chief Executive Officer of BlueTriton Brands.
"We have all become increasingly aware of how critical our products and their rapidly evolving innovations are to human wellness and our communities. Our unique U.S. and Canadian platforms provide us opportunities to touch every consumer, in all facets of their lives, and we look forward to strengthening our bonds with consumers and communities by leading with innovation and relevance."
As to the new name, company officials explain that Triton is a god of the sea in classical Greek mythology. Combined with the color blue, representing water, the new name “reflects the Company's role as a guardian of sustainable resources and a provider of fresh water. Moreover, BlueTriton signifies the Company's continued commitment as an independent business to sustainability and high-quality products and services.”
Tony W. Lee, Managing Partner of One Rock, commented, "The Company has an established reputation as a top provider of water and hydration that is favored by consumers across North America. We see significant opportunity to further the market leadership of BlueTriton and look forward to building on the strong foundation that exists in the business today."
The company points out that it has 27 production facilities across North America, 16 of which are Alliance for Water Stewardship certified across 15 sites, with five of the certified facilities being AWS Platinum, the highest-level certification. It also operates the direct-to-consumer and office beverage delivery service ReadyRefresh®, a certified Carbon Neutral® business.
In the coming months, the BlueTriton will unveil additional branding changes including a new corporate logo, website, and social channels. Until then, updates and information can continue to be found at https://www.nestle-watersna.com/. In addition to its popular brands, the company also owns and operates ReadyRefresh®, a customizable water and beverage delivery service.
The company has approximately 7,000 associates in the United States and more than 230 in Canada. It currently sources water for six regional spring water brands from 42 active springs throughout the United States and Canada and operates in more than 120 communities in the two countries. BlueTriton Brands reports that the company manages natural resources for long-term sustainability, and conserves more than 20,000 acres of natural watershed area.