"I Got It Made" Marketing Campaign Highlights CT's Manufacturing Industry

 The “I Got It Made” marketing campaign in Connecticut, designed to generate interest in manufacturing jobs in the state, got underway this past summer.  It continues, highlighting some interesting stat about the state of the industry, many of which may surprise observers outside the industry.  Among them:

·         Connecticut is the #1 U.S. state in aircraft engine and engine parts manufacturing.

·         Manufacturing is the #4 employment sector in the state.

·         There are 4,500 manufacturing companies, big and small, across the state.

·         Women in manufacturing in Connecticut have a 16% higher salary than women in other fields.

·         69% of women in manufacturing chose the field for stability.

·         30% of manufacturing positions are held by women.

·         52% of manufacturers in CT look for candidates with a high school diploma, GED, or no education requirement.

Highlighting manufacturing opportunities in the state, the campaign explains: “This small state is a hub for makers of all kinds. We manufacture a variety of things, like movie-ready popcorn, masterfully sculpted airplanes, vital medical equipment, and ocean-wandering subs. It all happens in high-tech facilities, using disciplines from welding to robotics. Connecticut’s manufacturing companies make products and propel breakthroughs felt throughout the world.

Campaign materials include this perspective:  “Connecticut has many manufacturing positions that require little-to-no training or secondary education. Many companies will train you on the job or sponsor you so you can get the certification you need. These roles are a great introduction to the industry — your chance to learn about different aspects of manufacturing to see what vibes with you.”

The campaign also points out that “In Connecticut, we make everything from high-tech helicopters to deep-sea submarines. But we also make things like fulfilling careers and happy lives. YOU CAN MAKE IT HERE.”

For a glimpse at the Got it Made marketing campaign website, go to www.gotitmadect.com.