State Launches the Connecticut Content Creator Collaborative to Advance Opportunities for Creatives and Connecticut

Connecticut has launched C4 – the Connecticut Content Creator Collaborative, a new digital platform designed to connect businesses, organizations, and agencies with content creators and influencers who authentically represent Connecticut.  The initiative was announced by Governor Ned Lamont and state tourism and arts officials.

Now live at www.ctcollab.com, C4 is designed to serve as a centralized, searchable database where content creators can list their profiles at no cost, and where businesses can easily discover, filter, and connect with creators based on industry focus, geography, audience demographics, and content specialty – from lifestyle and culinary to travel, culture, family, and entrepreneurship.

“Connecticut’s story is being told every day by people who live here, work here, and love this place,” Governor Lamont said. “C4 is about recognizing that power and giving it structure. This platform helps our businesses connect with authentic storytellers who can grow their bottom line through authentic marketing and helps our creators turn passion into opportunity. It’s a modern economic development tool rooted in creativity, community, and connection.”

The launch of C4 coincides with Content MADE, the latest installment of Connecticut’s MADE Leadership Series, which was held earlier this week at the New Britain Museum of American Art.  On hand were Governor Ned Lamont and Chief Marketing Officer Anthony Anthony, along with an array of creators and business partners from around the state.

“Creators are no longer a side channel — they are a primary way people discover places, brands, and experiences,” Anthony said. “C4 gives Connecticut a home base for that energy. It’s a smart, practical tool that helps businesses find the right voices, and helps creators build real, professional partnerships that are aligned, transparent, and impactful.

“Connecticut has an incredible creator community, and for too long there hasn’t been a clear front door for collaboration,” he continued. “C4 changes that. It makes our creator economy easier to navigate, easier to access, and easier to grow.”

The platform is designed not only for Connecticut-based creators, but also for regional voices who regularly tell Connecticut stories, reflecting how audiences actually consume content today, officials explained.

C4 is free for creators to join and open now for businesses seeking collaboration partners.  C4 listings currently include some of the state’s most influential and trusted voices across food, travel, lifestyle, family, and culture.  Users can explore creators by:

·       Content category (culinary, lifestyle, travel, family, culture, business)

·       Geographic focus

·       Audience demographics

·       Platform reach and specialties

Officials indicate that for creators, C4 offers visibility, credibility, and access to new opportunities, and for businesses, it provides a trusted, efficient way to find partners who can bring their stories to life.

“C4 isn’t about chasing trends, it’s about building relationships,” Anthony said. “When the right creator and the right organization find each other, that’s when real storytelling happens, and that’s when Connecticut wins.”

To explore the platform or list as a creator, visit www.ctcollab.com

accompanying photo: art by Rachel Shuler