Whalers Hartford Attendance 20 Years Ago Exceeds Islanders in Brooklyn

For Hartford hockey fans of the Whalers vintage, a peek at this year’s National Hockey League (NHL) attendance figures are either demoralizing or encouraging – or both.  It has been two decades since the Whalers were uprooted by ownership, replanted in North Carolina and renamed the Hurricanes, and two weeks since Gov. Dannel Malloy and Hartford Mayor Luke Bronin took their first shot at the now Brooklyn-based New York Islanders. Lowest attendance in the NHL this year belongs to the Carolina Hurricanes, at 12,025 through 24 home games, followed at the bottom of the league by the Islanders, averaging 12,829 through 32 home games, as of this week.

Last year, the 2015-16 season, the Hurricanes averaged 12,203 for their 41 home games, last in the league, while the Islanders were third lowest in the NHL at 13,626.  Both are lower than the Whalers average attendance in their final season in Hartford, nearly two decades ago.

In comparison, the top teams in the league this year for home attendance are the Chicago Black Hawks, averaging 21,669 and Montreal Canadians, seeing 21,288 per game thus far this year.

In their final season on Long Island at the Nassau Coliseum in 2015-16, the Islanders average home attendance was 15,189, an increase from the immediate previous seasons.  The Carolina Hurricanes had the second lowest attendance in the league that year, at 12,594.  During the 2012-13 season, the Islanders attendance was the lowest in the 30-team league, at 13,306.

With more than 1,000 obstructed seats in the Barclay Center arena that the Islanders share with the New York Nets in Brooklyn, rumors have circulated since last year of a possible move to a new arena in Queens built for hockey, unlike the Islanders current home, first and foremost a basketball arena.  There has been local opposition to that possibility.  Recent published reports have also indicated that the Barclay Center and Islanders could part company after the 2018-19 season or a year earlier if the team decides to relocate.

With no official word one way or the other, Connecticut officials are taking their shot, with a possible assist from a $250 million makeover of the XL Center, former home of the Whalers.  That proposal must be approved by the state legislature, a tall order at a time when the state budget deficit is approaching $2 billion.

In the Whalers’ final season in Hartford, 1996-97, attendance at the Hartford Civic Center had grown to 87 percent of capacity, with an average attendance of 13,680 per game.  Published reports suggest that the average attendance was, in reality, higher than 14,000 per game by 1996-97, but Whalers ownership did not count the skyboxes and coliseum club seating because the revenue streams went to the state, rather than the team.  Attendance increased for four consecutive years before management moved the team from Hartford. (To 10,407 in 1993-94, 11,835 in 1994-95, 11,983 in 1995-96 and 13,680 in 1996-97.)

During the team’s tenure in Hartford, average attendance exceeded 14,000 twice – in 1987-88 and 1986-87, when the team ranked 13th in the league in attendance in both seasons.

In recent years, the Islanders have been at or near the bottom of the league in home attendance:

• 2015-16       28^th
• 2014-15      25^th
• 2013-14      26^th
• 2012-13      30^th
• 2011-12      29^th
• 2010-11      30^th
• 2009-10      29^th

Whalers merchandise continues to sell well, despite the team not having played a single game in this century.  Whalers merchandise was Reebok's top selling non-current NHL team, according to published reports in 2015. While the company has expanded its lineup to include Whalers logos from different eras, the Hartford Business Journal reported, gear featuring the team's original logo remained the most popular and continues to be offered on the NHL Official Shop website, on multiple websites and in retail locations in the U.S. and Canada.

The Connecticut officials said “this is a ready market anxious for an NHL team, eager to fill seats, buy merchandise, and support your team,” reminding Islanders officials that ““Your AHL affiliate is in nearby Bridgeport, allowing quick and easy access to your minor-league players, and represents a footing in Connecticut of the Islander franchise.”

The NHL has given no indication that it will approve a move out of the New York market, according to NBC Sports, although Commissioner Gary Bettman has said that the teams owners “are reviewing the situation and looking very seriously at what their options are.”

The only statement released by Islanders ownership after receiving the letter last week from Malloy and Bronin said the team does “look forward to another great year of New York Islanders hockey at Barclays Center next season.”  No word on what might, or might not, occur after that.

Whalers Departing Attendance, Carolina's Recent Attendance, Among NHL's Lowest (Hartford Higher)

During the 2014-15 National Hockey League season, the teams with the lowest average home attendance were the Arizona (13,345), Carolina Hurricanes (12,594) and Florida Panthers (11,265). So far in the current season, through 23 home games, the attendance for Hurricanes games has sunk even lower, averaging 11,390, lowest in the league.  They are the only team in the league to draw less than 13,000 fans per game.

Fifteen years ago, during the 2000-01 season, the attendance numbers weren’t much better.  Carolina had the league’s second lowest attendance, drawing an average of 13,355 per game for 41 home games.  That ranked 29^th in a 30-team league.

That was also only a handful of seasons after the teams’ move South, ending their 18-year history as the Whalers in Hartford, moving to Greensboro, North Carolina and becoming the Carolina Hurricanes for the start of the 1997-98 season.

In the 30-team league, during the past 15 years, Carolina has been among the league’s bottom-third in  average attendance eight times, and the bottom-half every season but one.  In 2006-07, the team ranked 15^th in the league, their high-water mark.  It was the season after the team won the league’s Stanley Cup.   (The 2004–05 NHL season was not played due to a labor dispute.)

Those attendance number aren’t significantly different that the attendance levels when the team abruptly departed Hartford, nearly two decades ago.  In early 1996, a 45-day “Save the Whale” season-ticket drive resulted in 8,300 season tickets sold, about 3,000 more than the previous year.  In the aftermath of the season ticket drive, and heading into the 1996-97 season, the Whalers management said they would remain in Hartford for two more years, in accordance with their lease.

In the Whalers' final season in Hartford, 1996-97, attendance at the Hartford Civic Center had grown to 87 percent of capacity, with an average attendance of 13,680 per game.  Published reports suggest that the average attendance was, in reality, higher than 14,000 per game by 1996-97, but Whalers ownership did not count the skyboxes and coliseum club seating because the revenue streams went to the state, rather than the team.  Attendance increased for four consecutive years before management moved the team from Hartford. (To 10,407 in 1993-94, 11,835 in 1994-95, 11,983 in 1995-96 and 13,680 in 1996-97.)

During the team’s tenure in Hartford, average attendance exceeded 14,000 twice – in 1987-88 and 1986-87, when the team ranked 13^th in the league in attendance in both seasons.

Last season’s top attendance averages were in Chicago (21,769), Montreal (21.286), Detroit (20,027), Philadelphia (19,270), Washington (19.099), Calgary (19,097), Toronto (19.062), Minnesota (190230 Tampa Bay (188230 and Vancouver (18,710).  The New York Rangers drew an average of 18,006, ranking 17^th in the league in average attendance.

Florida’s attendance last year was a league-low 11,265; Arizona was 13,345 per game. The previous season, the New York Islanders, Columbus Blue Jackets, Dallas Stars, Florida Panthers and Arizona Coyotes all drew less than 15,000 fans to home games across the season.  So far this season, with about half the home games played, five teams continue average 14,000 fans per game or less.

On March 26, 1997, Connecticut Gov. John G. Rowland and Whalers owner Peter Karmanos Jr., who had purchased the team in 1994, announced that the Whalers would leave Hartford after the season because they remain far apart on several issues, with the main sticking points linked to construction of a new arena. The team agreed to pay a $20.5 million penalty to leave at the end of the season, a year before its commitment was to expire.

The final Whalers game in Hartford was on April 13.  Less than a month later, the Carolina Hurricanes were born, beginning play that fall in Greensboro while a new facility was built in Raleigh.  Efforts to bring the NHL back to Hartford since that day have been unsuccessful.