“We Are Danbury” Media Campaign Launches Drive for Businesses, Residents
/Labelled “confidential and proprietary,” the city of Danbury’s “Playbook” for becoming a “City of the Future” is posted on the official website for all to see. That playbook came to mind with the announcement earlier this month that CityCenter Danbury would be launching a media campaign this month to promote the city’s downtown.
The campaign will initially include two 15-second videos and photos posted to various well-travelled websites. Among those featured in the video are Mayor Mark Boughton, the Danbury Titans hockey team, the Palace Danbury, Connecticut Institute for Community and Western Connecticut State University, according to published reports. Additional videos featuring other businesses are to be featured later, as the campaign continues.
CityCenter Danbury is a partnership promoting Downtown Danbury, bringing together property owners, sponsors, businesses, non-profits, cultural arts, and volunteers.
“This campaign is to proactively go out and approach businesses to let them know downtown Danbury is the place to be,” P.J. Prunty, executive director of CityCenter Danbury, told the News-Times. “It’s the first time we’ve embarked on a specific campaign like this. We want to get businesses to plant their flag in downtown.”
According to Business Insider earlier this year, population estimates released by the U.S. Census Bureau indicate that Danbury grew more than any city in Connecticut from July 1, 2014 through July 1, 2015 going from 83,891 to 84,657, is a .9% population increase. That outpaced Stamford, Milford, Norwalk and New Haven, Connecticut’s five fastest growing cities.
Prunty said the campaign will specifically target lower Fairfield County and Westchester County, N.Y., to try to lure companies from those areas to downtown Danbury where the rents, city services, cost of living and taxes are lower, the News-Times reported. A targeted campaign on social media will emphasize the housing as well as business options downtown. 
The campaign initiative will include brochures targeting young professionals and entrepreneurs, in an effort to increase their presence – living and working – in the city. “We’re trying to convey that now is the time to strike while the iron is hot. We’re focusing on business recruitment,” Prunty said.
Some would suggest the effort is an outgrowth from the city’s Playbook, which states its intent to “help the City get started with practical and tangible strategic moves, or “plays,” that the City can begin implementing. Six themes were highlighted in the 17-page guide, completed last year: governance, transformation of education, innovative service delivery, transparency, sustainability, and re-imagined quality of life.
The playbook, which focuses on changes to the way in which city government does business, also notes that “to be the City of the Future, we must become rich in spirit and culture, everready to overcome all challenges and realize all opportunities facing the 21st century city.” The report, prepared by the Connecticut-based consulting firm BlumShapiro, goes on to state that “by going above and beyond, Danbury is the creative and cultural center in the region.”
The playbook is included on the website of the city’s Office of Project Excellence, formed a year ago and led by Stephen Nocera, who previously was chief administrative officer in Stratford. The Office’s most recent Steering Committee meeting, in February (according to minutes posted on the city’s website) included items such as a new communications website, restaurant week and streetlight purchases.
As a member of the National Historic Preservation and the Connecticut Main Street Center, CityCenter follows the four principles of design, organization, promotion and economic restructuring. “We strive to accelerate the renewal of the city’s urban core, with quality of life as the underlying theme: building a lasting constituency for downtown; supporting investors, retailers and tenants while retaining those already downtown and making downtown clean, safe and attractive,” the organization’s website points out.
Danbury is certainly not alone among Connecticut communities – large and small – that are stepping up efforts to attract residents and businesses.
Neighboring New Milford announced plans last year to fund a branding and marketing effort with grant funds, spurred by local businesses seeking to draw more people to their downtown area. Local officials stressed that New Milford has the longest green of any town in Connecticut, along with historic architecture and an eclectic mix of shops and artistic offerings. The grant was issued through the Connecticut Main Street Center.
In lower Fairfield County, the city of Norwalk launched a rebranding initiative earlier this year. Using the new slogan “The Sound of Connecticut,” the campaign, according to Mayor Harry Rilling “was necessary to help reposition Norwalk. Our visual brand and identity system will become a recognized symbol of Norwalk’s progressive and connected vibe. We understand and live the brand’s values, goals and promises on a daily basis.” The Mayor added that “our brand strategy will influence and shape the way the community and others think, feel and respond to the City of Norwalk.”





Connecticut Voices for Children Executive Director Ellen Shemitz said the poll results indicate that there are potentially great rewards for leaders to work on this issue, and not many penalties. In addition, the results show the public’s willingness to devote money to this issue, and that people are looking to their elected leaders to make these investments, Shemitz pointed out.
The site pointed out that “unless we pay attention to attendance even among young children, we are missing the opportunity to use early educational experiences to build an essential skill: showing up on time, every day to school. A growing body of research and practitioner experience shows that paying attention to attendance for our youngest children is essential.



Constant alertness is needed on a job site. Cars and pedestrians can appear quickly, seemingly out of nowhere, so both painter and assistant need to watch and listen attentively, especially when the paint machine is running. Reflective vests and pants are a safety must, and a flashlight should be hooked onto your clothing as well, to be ready at all times.

Participating schools will be encouraged to take innovative approaches to teaching civics in the classroom and to consider involving extracurricular activities that promote civic and community engagement.
necticut ranked as the most energy expensive state mainly due to its high retail prices for energy,” analyst Jill Gonzalez told CT by the Numbers. “The state has the third highest retail price for electricity and heating oil at $0.20 per kWh and almost $4 per gallon, respectively. Natural gas isn't cheap either, ranking 14th highest, at $14 per thousand cubic feet. These prices paired with high heating consumption in the winter months put Connecticut on top of these rankings."


Connecticut’s top junior gymnast, Riley McCusker of New Milford, put herself squarely on the radar screen for the future with a solid second place finish in the P&G Gymnastics Championships junior women’s event, held in St. Louis. That earned McCusker, who turns 15 this month, a slot on the eight-member U.S. National Junior Women’s Team, with international competition on the horizon.
m for this summer’s Games in Rio de Janeiro, Brazil. The U.S. Olympic Trials were July 8 and 10 in San Jose. The 16-year-old Hernandez was the 2015 junior national champion, and is a competitor that McCusker trains with and is inspired by.
Describing Hartford’s prominent manufacturing history, Hinz said “Hartford, CT, is a classic story in the history of American technology. If you have ever wondered why people refer to “Yankee ingenuity,” this is what they are talking about.” He adds, “In the mid and late 1800s, the United States overtakes Great Britain as the world’s foremost economic superpower, largely on the strength of its prowess in inventing and manufacturing new technologies. Hartford is at the center of that revolution.”
The exhibit notes that by the 1850’s “Hartford became the center of production for a wide array of products—including firearms by Colt, Richard Gatling and John Browning; Weed sewing machines; Royal and Underwood typewriters; Columbia bicycles; and even Pope automobiles.”
rode his high-wheeler from the station down Capitol Avenue to the Weed Sewing Machine Company.’”
Jeanne Manzelli, a resident of Windsor, has a
BFA in Sculpture from the Massachusetts College of Art and her MED in Art Education from the University of Massachusetts, Amherst. Her experience includes a 20 year career in design, manufacture, appraisal and sale of jewelry, two decades as mural artist working closely with interior designers as an industry professional, and 14 years teaching basic and advanced drawing, sculpture and 3D design as well as color theory at Tunxis Community College.