Hartford as Soccer Hotbed: Surprisingly, Yes

If you are wondering why there is optimism for the success of the Hartford Athletic, the city’s new professional soccer team planning to begin its inaugural season later this month, a peek back at ratings for televised international soccer in the U.S. provides some hints. In March 2016, the Washington Post reported on the U.S. cities with the highest viewership for the Manchester derby between City and United in the English Premier League the previous week.  Topping the ratings was Baltimore, followed by Kansas City, Hartford, Seattle, Columbus, the San Francisco Bay area, West Palm Beach, and Philadelphia.  Yes, Hartford ranked third that week.  The match was the highest-rated Manchester Derby telecast in U.S. history at that time, attracting 1.17 million TV viewers.

Two years later, when NBC Sports reported on the cities with the highest average season-long ratings on Premier League telecast for the 2017-18 season, Hartford was ranked in the top 10.  Connecticut’s Capitol region was outranked only by Baltimore, Washington, Richmond, Providence, Austin, Norfolk and Dallas.

This past Sunday, the top rated U.S. television markets for Manchester United vs. Liverpool, broadcast on NBC Sports Network, once again included the Hartford/New Haven market, at number six.  Leading the way once again was Baltimore, followed by Norfolk, Washington D.C., Milwaukee and Jacksonville.  Boston was seventh, just behind Hartford/New Haven.

Coincidentally, the telecasts are coordinated not in the U.K., but in Stamford, Connecticut, at the massive NBC facility there, which also serves as the command center for NBC’s Olympic coverage.  Approximately 60 work on each match day at NBC Sports’ headquarters, located at 1 Blachley Road on the city’s East Side, the Stamford Advocate reported last summer, just prior to the current season. On NBCSports.com and the NBC Sports app, a record 4 million unique viewers watched during the past season, the Advocate reported.

Hartford Athletic, a USL expansion franchise, will kick off its inaugural season with a game in Atlanta on March 9.  The team's home opener is set for May 4. The club announced this week that Trinity Health of New England will be Title Partner and Official Healthcare Provider of Hartford Athletic and featured on both Hartford Athletic’s home and away jerseys.  Dillon Stadium, currently undergoing renovation in Hartford, is slated to be the club’s home turf.

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Ghosts of Whalers Past Return in Carolina with Win, Attendance Boost, and Criticism

With the ghosts of Hartford Whalers past brought back to life for a one-night stand in Raleigh, North Carolina this past weekend, a glimpse at attendance numbers may give some perspective on what was, what is, and what might have been. The Carolina Hurricanes home attendance in the 31-team National Hockey League ranks 29^th in the league thus far in the 2018-19 season, after 20 home games, not including Whalers night.  The team has been drawing considerably better on the road (17,258) than at home (13,245). 

That home attendance figure should come as no surprise.  It is on pace for last season’s home attendance average over 41 games of 13,320.  Then as now, it was the third lowest home attendance average in the league.  Only Arizona and the New York Islanders drew fewer fans to home games.

It’s no wonder that the Hurricanes were seeking to recapture some of that Whalers magic – or should we say Bonanza.  And also cash in on merchandise sales, as well as seeking an attendance boost, even if only for a night.

In early 1996, a 45-day “Save the Whale” season-ticket drive in Hartford resulted in 8,300 season tickets sold, about 3,000 more than the previous year.  In the aftermath of the season ticket drive, and heading into the 1996-97 season, the Whalers management said they would remain in Hartford for two more years, in accordance with their lease. Yet they ended their 18-year history as the Whalers in Hartford, moving to Greensboro, North Carolina seeking redder pastures and becoming the Carolina Hurricanes for the start of the 1997-98 season.

In the Whalers’ final season in Hartford, 1996-97, attendance at the Hartford Civic Center had grown to 87 percent of capacity, with an average attendance of 13,680 per game.  Published reports suggest that the average attendance was, in reality, higher than 14,000 per game by 1996-97, but Whalers ownership did not count the skyboxes and coliseum club seating because the revenue streams went to the state, rather than the team.  Attendance increased for four consecutive years before management moved the team from Hartford. (To 10,407 in 1993-94, 11,835 in 1994-95, 11,983 in 1995-96 and 13,680 in 1996-97.)

During the team’s tenure in Hartford, average attendance exceeded 14,000 twice – in 1987-88 and 1986-87, when the team ranked 13th in the league in attendance in both seasons.  The Hurricanes had somewhat higher attendance numbers in the immediate aftermath of winning the Stanley Cup a decade ago, but they did not sustain those levels and were among the top half of NHL teams in attendance only once.

Keep in mind that as we approach 2019, after two decades in North Carolina, the Hurricanes are only a couple of seasons removed from the recent low water mark in NHL attendance.  In the 2016-17 season, the average home crowd was the lowest in the NHL – only 11,776.  It was the second consecutive season that the Hurricanes had the league’s worst home attendance numbers. (They were second worst the previous year.)

The Hurricanes/Whalers will next skate in Boston against the Bruins in early spring, taking to ice in the green uniforms originally worn as road uniforms by Hartford from 1985-89, then again in 1991-92.  The Whalers, by the way, are now undefeated this season, as the Hurricanes defeated the Bruins 5-3 on Sunday afternoon.  The win was not without criticism, with one published report describing the Hurricanes new first-year management as leading "the desecration of a grave and a shameless ploy to drum up some jersey and merchandise sales. A cash grab."

The crowd was, as CBS Sports phrased it: "much bigger than they’re used to":  17,491.

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Record-Setting Travelers Championship Nets $2 Million for Charity

The 2018 Travelers Championship generated $2 million for more than 150 local charities throughout the region, the largest amount for charity generated in the history of Connecticut’s premier sporting event.  The record-setting total includes a $200,000 contribution from three-time Travelers Championship winner and 2018 champion Bubba Watson. Charity representatives joined officials from Travelers and the tournament in Hartford this week for the annual Travelers Championship Charity Celebration, where funds were distributed to each organization.

“This is always a special day because it signifies the hard work everyone puts into the tournament,” said Travelers Championship Tournament Director Nathan Grube. “Through the support we receive from volunteers, fans, players and businesses, we’re able to help charitable groups across the region make the community a better place.”

This year’s effort brings the total amount generated for charity by the tournament to more than $16.7 million since Travelers became title sponsor in 2007. The tournament donates 100 percent of its net proceeds to charity.

“Reaching the $2 million mark is an important milestone, and it will have such a meaningful impact on so many local organizations,” said Andy Bessette, Executive Vice President and Chief Administrative Officer at Travelers. “Bubba’s generosity mirrors our charity-first approach, and follows a similar sentiment that runs through the PGA TOUR and many of its players.”

Watson, who became just the second player to win the Travelers Championship more than twice – he also won in 2010 and 2015 – is representing the United States this week at the Ryder Cup in France. He recorded a video message that was played during the Charity Celebration.

“Wish I could be there. I just want to say thank you to Travelers for their hard work and their dedication to the community and all the charity dollars they’ve raised over the years,” Watson said. “Especially this year; $2 million dollars, what an achievement.”

The Hole in the Wall Gang Camp was the primary beneficiary of this year’s tournament, with three campers also serving as honorary co-chairs. Watson directed his $200,000 donation to Camp, which is naming the trading post at the Travelers Mini Golf Course on its campus in Ashford, Connecticut, as “Bubba Watson’s Trading Post,” in recognition of the 12-time PGA TOUR winner. Back in December, the 2017 Travelers Championship was honored by the PGA TOUR winning the prestigious “Tournament of the Year” award, along with recognition as the “Most Fan-Friendly Event,” “Best Sales” and the inaugural “Players Choice.” Award.  With approximately 4,000 volunteers working over 80,000 hours, the 2017 event generated more than $1.7 million for 165 deserving charities – totals that were exceeded this summer at the 2018 tournament. 

An economic impact study last year found that The Travelers Championship has an annual economic impact on the state of Connecticut of $68.2 million.  The study, conducted by the Connecticut Economic Resource Center, Inc. (CERC), found that the economic impact had more than doubled between 2011 and 2017, due to two primary factors; a much larger total number of spectators, especially the increased number of individuals from outside the state, and increased spending by the tournament in preparing for and administering the increased number of events that occur during the tournament week.

At least 750 charities have benefited over that time. Since the tournament’s debut in 1952, more than $40 million has been distributed to local charities.

Never an effort to reset on its laurels, preparation has already started for the 2019 Travelers Championship, which will be held June 17-23 at TPC River Highlands.