Putnam Pushing New Reputation as Arts and Culture Mecca, Gaining Recognition

When the Connecticut Main Street Center announced its Award of Excellence would go to the Town of Putnam, the Putnam Business Association, and the Putnam Arts Council for First Fridays in Downtown Putnam, there may have been more than one individual uncertain as to why. Many around the state may have been unaware of the northeastern Connecticut community’s goal of connecting artists, audiences, and arts and culture agencies to enhance the economic vitality of the community, while also showcasing downtown assets including a Bandstand and Outdoor Stage, the Downtown Farmers' Market Pavilion, and the local scenic River Trail.

Driven by the vision to create a 'sense of place' and feature their downtown destination, the Town, the Business Association and the Arts Council collaborated to launch a monthly arts and culturally based Street Faire from May to October each year.  Now in its fifth year, the initiative has proven quite successful.

In 2014, approximately 3,000 people attended each event, with 15-20 street artisan vendors participating. The success of First Fridays has demonstrated the town's credentials as a 'destination' in Connecticut. Putnam was voted #4 Fan Favorite Town through the state Office of Tourism in 2013, and #2 Town in 2014 - the only town in the top 5 without waterfront. To overcome the obstacles of empty storefronts, the Putnam community worked diligently to reinvent itself as the arts and cultural hub of northeastern Connecticut, leading to recognition by Boston Magazine as "One of the Best 15 Small Towns to Visit in New England".

First Fridays define cultural diversity with a different theme each month. These themes are explored through dance, theatre & storytelling, architecture, song, food, and folklore.  Each monthly theme includes: 'Art Attacks' - random acts of art to surprise, entertain, and educate; 'Menu Celebrations' - local restaurants designing and creating menu specials to pair with the monthly theme; plus street bands, artisan vendors, and children events.

This year, the overarching theme is 'A Century of Art'.  To start this year, the monthly themes have been:  May - Turn of the Century; June - The Roaring 20's / The Jazz Age; July - The 1940's / WWII and the Arts; August - Pop Art of the 1960's;.  Still to come: September - The 1980's / Urban Art; and October - Turn of the Century / The Digital Age.

First Fridays "feature great live entertainment, a variety of art vendors lining the streets, fun and interactive art projects, and stimulating events" hosted by such downtown galleries as Arts & Framing and the Sochor Gallery, The Empty Spaces Project Gallery, Sawmill Potteryand Silver Circle Gallery, according to the event website. Officials say that since the inception of First Fridays, the exponential growth has been manageable only because of business partners, volunteers and partners stepping up to assist with the Town administration. Town employees provide services for sound systems, street closures and safety measures. Police traffic patrol has been set in place; corps of volunteers handle facilities management; and valet service companies have been hired by restaurants to assist with parking.

Putnam has begun to be described as “a mecca of revitalization and community pride.” Participants last year, for example, were given disposable cameras to take shots of Downtown architecture. The photos were then pieced to create a 9' X 3' collage spelling out the word "PUTNAM".  Educating and advocating through multi-disciplinary and inter-generational events has earned new found recognition for Putnam, and made First Fridays a destination for audiences from Northeast Connecticut, Rhode Island, and Massachusetts.  All of which makes the recognition from the Connecticut Main Street Center less surprising.

Agencies, Organizations to be Honored for Efforts Advancing Local Downtowns

A high school AP economics class that engages students in proactive land-use planning, the owners of a downtown Segway tour company that let the community help name their new business, and the state’s Department of Transportation are among the organizations and initiatives chosen to receive a 2015 Award of Excellence from the Connecticut Main Street Center (CMSC). Seven recipients were selected for the prestigious award, representing initiatives in Mansfield, New London, Putnam, Simsbury, Waterbury, and Upper Albany in Hartford.

The other winning entries included a First Fridays series that draws thousands of visitors with its hands-on arts and cultural events; a massive, multi-cultural downtown gathering of dozens of ethnic groups to celebrate a common community pride; a multi-year, multi-million dollar public/private partnership to design and build a brand-new town center; and a local merchant who remains committed to the neighborhood and the state despite becoming an international success.

For the first time in the history of the awards program, a state agency was also selected to receive an award. The CT Department of Transportation received a special award for Starting a Revolution: Integration of Land Use and Transit in recognition of the progressive nature of CTfastrak, the bus rapid transit system opened earlier this year. The awards jury that selected the winners gave the award because they felt the new busway represents a cultural shift in how Connecticut views transit, and wanted to acknowledge the future promise of transit oriented development that will hopefully result around the station locations.

The Connecticut Main Street Awards annually celebrate and communicate the most successful and innovative efforts in Main Street revitalization in Connecticut. A jury comprised of industry-related professionals and CMSC staff judged the submissions on criteria that included innovation, replication, representation, partnerships utilized, and outcomes.

"Our members continue to impress us with how they support, encourage and implement new ideas from the ground up," said CMSC President & CEO John Simone. "They're constantly forming partnerships with new groups, working to sustain local merchants, and tirelessly promoting how wonderful our downtowns and Main Streets are. We're proud of their efforts and excited to share their achievements with everyone else."

The awards will be presented at the 2015 Connecticut Main Street Awards Gala on June 8th at Trinity-on-Main in downtown New Britain. This year's event will feature guided tours of downtown New Britain, including a Downtown Arts, Heritage & Culture tour, a tour of Walnut Hill Rose Garden & New Britain Museum of American Art, and a tour of CTfastrak in New Britain: Transportation, Housing & Main Street.

The full list of 2015 Awards of Excellence winners:

2015 Connecticut Main Street Awards of Excellence                 

Main Street Partnership

▪   Simsbury High School AP Economics Course, to Simsbury Main Street Partnership and Simsbury High School.

Planning

▪   Step by Step: Building a Downtown from Scratch (Storrs Center), to Mansfield Downtown Partnership, the Town of Mansfield, UConn, LeylandAlliance and the Citizens of Mansfield. (photo, above right)

Events & Programming  (Sponsored by Webster Bank)

▪    The Gathering (Downtown Waterbury), to the City of Waterbury, the Waterbury Observer, and Main Street Waterbury.

Award of Merit for Events & Programming

▪   First Fridays (Downtown Putnam), to the Town of Putnam, Putnam Business Association, and the Putnam Arts Council.

Business Owner of the Year

▪   Dawn & Kristin Harkness / Wheeling City Tours (New London), Submitted by New London Main Street.

2015 Main Street Pioneer: Outstanding Commitment to The Avenue  (Sponsored by Webster Bank)

▪    Vivian Akuoko / Evay Cosmetics (Upper Albany Avenue, Hartford), Submitted by Upper Albany Main Street.

Starting a Revolution: Integration of Land Use and Transit

▪   CTfastrak, to the State of Connecticut Department of Transportation and the Capitol Region Council of Governments (CRCOG).

The Connecticut Main Street Awards of Excellence were created in 2003 to recognize outstanding projects, individuals and partnerships in community efforts to bring traditional downtowns and neighborhood commercial districts back to life, socially and economically.  In recent years, the Awards Gala has been held in New Haven, Hartford, Manchester, Torrington and Bridgeport.

Eight Communities to Receive Funds to Support Downtown Improvement Initiatives

Connecticut Main Street Center (CMSC), the downtown revitalization and economic development non-profit, is awarding eight organizations and municipalities a total of $80,000 in 2015 Preservation of Place grants.  The grants will be used to provide Bridgeport, Canton, Hartford, New Milford, Newtown, Putnam, Torrington, and Windsor Locks with targeted resources to increase their capacity to plan for preservation and revitalization initiatives in their downtowns and neighborhood commercial districts. The Preservation of Place grant program provides a source of funding for new initiatives that can be integrated into, and leverage, comprehensive Main Street preservation and revitalization programs.  The funds are meant to be flexible to meet individual community need.

The 2015 recipients of Preservation of Place Grant funds are:

• Bridgeport Downtown Special Services District for a feasibility study of the creation of a regional food hub and community supported agriculture in downtown Bridgeport
• Town of Canton for a comprehensive market study and brand strategy for Collinsville
• Hartford Business Improvement District for the creation of a community vision plan for a six block area of the Asylum Hill neighborhood
• Town of New Milford for a historic downtown New Milford branding & marketing program
• Town of Newtown for the Sandy Hook Village Signage & Wayfinding Design Plan
• Town of Putnam for Downtown Putnam design guidelines & standards
• City of Torrington for a Downtown Torrington market study & branding/imaging program
• Town of Windsor Locks for the historic train station reuse study

"Historic preservation and the revitalization of our Main Streets create jobs, bring vacant buildings back on the tax rolls and add value and vitality to adjacent buildings and neighborhoods," said John Simone, CMSC President & CEO.

"The diversity of locations, from the Northwest Corner of Connecticut to New London, matched with the diversity of projects, from creative placemaking in urban open spaces to organizational and leadership development that will improve the management function in downtown, will allow each community to respond to their greatest current need, actively creating their direction of growth," he added.

Since 2008, CMSC has awarded $446,130 through the Preservation of Place grant program to twenty four Connecticut communities, leveraging over $1 million in local Main Street initiatives.  The program receives support from the State Historic Preservation Office with funds from the Community Investment Act. A year ago, a total of $70,000 in grants were awarded to Bridgeport, Canton, Essex, New London, Norwalk, the Northwest corner, and Willimantic.

The mission of Connecticut Main Street Center is to be the champion and leading resource for vibrant and sustainable Main Streets as foundations for healthy communities. CMSC is dedicated to community and economic development within the context of historic preservation, and is committed to bringing Connecticut's commercial districts back to life, socially and economically.

Top Main Street Revitalization Initiatives in Connecticut Named

Manchester, New Britain, Waterbury, Seymour and the Northwestern CT Regional Planning Collaborative are being highlighted by the Connecticut Main Street Center (CMSC) for their strategic downtown revitalization initiatives.

As recipients of the organization’s 2014 Awards of Excellence, the efforts include a community college partnering with the downtown and others to create a co-working space; connecting the Naugatuck River with the downtown through extended trails and a linear park; and regionalizing marketing for a collection of small village centers.

The annual  Connecticut Main Street Awards of Excellence were created in 2003 to recognize outstanding projects, individuals and partnerships in community efforts to bring traditional downtowns and neighborhood commercial districts back to life, socially and economically. All of the award recipients continue the tradition of stimulating economic development and reinvigorating Connecticut's social centers, officials said.

"Our members continually inspire us with how creatively they respond to the needs of their community," said CMSC President & CEO John Simone. "They're deeply committed to every aspect of their downtown - the businesses, public spaces, local institutions, and above all, creating a place that people really enjoy living in and visiting. We couldn't be happier with how this year's winners represent all we stand for in downtown revitalization."

Submissions were judged on criteria which included innovation, replication, representation, partnerships utilized, and outcomes.  The awards will be presented at the 2014 Connecticut Main Street Awards Gala on June 9th at Roia Restaurant in downtown New Haven.  Award recipients, by category, are:

Events & Programming

Award of Excellence for Wine on Main St. to Main Street Waterbury, Terry Boyd, Braza Churrascaria, Courtyard by Marriott, Diorio's Restaurant, Shamrock Pub & Grill, Tryst Lounge, Signature's Restaurant, City Hall Café, Howland Hughes Center, and Nutmeg Fine Wine & Spirits.

Marketing & Communications

Award of Excellence for Discover NW CT to Northwestern CT Regional Planning Collaborative (representing the Towns of Sharon, Falls Village, Goshen, Cornwall, Canaan, Salisbury, Kent, and Norfolk), Studio Two, local business owners in the eight towns in the "Secret Corner", and local historical societies.

Public Space

Award of Excellence for Complete Streets Master Plan for Downtown New Britain to Downtown Streetscape Working Group, the City of New Britain (including the Mayor's Office, Public Works, Planning and Parks Departments), New Britain Downtown District, Polonia Business District, Central Connecticut State University/ITBE, Capitol Region Council of Governments, and Project Consultant Team.

Renewed Commitment to Main Street

Award of Excellence for Seymour Downtown Action Strategy to the Town of Seymour, Seymour Economic Development Commission, Seymour Downtown Committee, Greater Valley Chamber of Commerce, Naugatuck River Greenway Steering Committee, Naugatuck Valley Council of Governments, Downtown Merchants Association, Planimetrics, Milone and MacBroom; CT Department of Energy and Environmental Protection,and the National Oceanic and Atmospheric Administration.

Main Street Partnership

Award of Excellence for Axis901 and MCC on Main (Manchester) to First Niagara Bank, Manchester Community College (MCC) Foundation, and the Town of Manchester (Board of Directors and Staff).

Economic & Business Development

Award of Excellence to The Business Women of Grand Street (Waterbury) to The Dutch Flower Lady, Technology Forensics, John Bale Book Company, Fine Craft Jewelers, Dottie's 2, Princess Lingerie, Brass City Market on Field, and Fashion Addict.

Revitalizing CT Downtowns Earns Recognition, Success

For the Connecticut Main Street Center, a greater role in the advancement of downtowns across Connecticut is bringing both recognition and a facelift.  The organization, recently selected by the Connecticut Chapter of the American Planning Association (CCAPA) to receive the 2013 Education & Outreach Award for its "Come Home to Downtown" initiative, is launching a new branding initiative to match its more visible role supporting the state’s municipal main street initiatives.

Their new, updated  logo reflects the changing face of the state’s downtowns, one that commands attention and respect for being forward-thinking while preserving the integrity and values of the past.  At CMSC, “we'll continue to promote the Four Point Approach to downtown management while also championing innovations in transit and sustainable design, promoting our local businesses and attractions, and advocating for mixed-use development that integrates housing with a diversity of uses, cultures and incomes.”

Through the Come Home to Downtown program, which just concluded its pilot year, CMSC and its team of expert consultants worked with community leaders, local stakeholders, and downtown management groups to educate them on the value and potential of mixed-use development. The organization also sought input and feedback from the public at community meetings held in each of the towns on the plans for redeveloping the model buildings and the demand for downtown housing.

CMSC chose three communities – Middletown, Torrington and Waterbury – as well as three property owners and their buildings as the focus of the program’s in augural year.  It is a pilot program aimed at facilitating viable, interesting housing opportunities while revitalizing downtown neighborhoods by providing customized technical assistance to communities and owners of small, under-utilized downtown properties.

CMSC worked with municipal officials and the building owners to develop viable redevelopment options including: determining what financing would likely be needed for redevelopment; performing an assessment of zoning and regulatory requirements; reviewing the downtown management function; and measuring the downtown's walkability.

Specific recommendations for improving the buildings, including a recommended floor plan designed to attract new residents and bring market rate housing downtown, was also provided to each property owner. Once rehabilitated, these buildings are expected to create 60 new units of rental housing in downtown Middletown, Torrington and Waterbury, as well as make approximately 25,000 square feet of commercial and retail space available. The total development cost to renovate all three buildings is estimated to be $11.4 million.

The 2013 Education & Outreach Award was presented to CMSC at CCAPA's Annual Award Luncheon last month. CCAPA is the Connecticut Chapter of the American Planning Association, the national organization of professional planners and citizens involved in planning communities. CCAPA is dedicated to advancing the practice of good planning in Connecticut. Every year, CCAPA solicits nominations for notable planning projects in a variety of categories from public service and citizen planners to physical development and plan implementation.

Developing Downtown Housing Above Commercial Space Brings Obstacles, Opportunities, New CT Report Finds

Connecticut's downtowns have a wealth of potential to redevelop under-utilized buildings into housing above commercial space - if mixed-use development can be encouraged through financing and favorable regulations, according to a new report from the Connecticut Main Street Center (CMSC).

The report comes at the conclusion of the first year of Come Home to Downtown, a pilot program CMSC established to encourage and facilitate viable, interesting housing opportunities while revitalizing downtown neighborhoods.  The initiative was contracted by the Connecticut Housing Finance Authority (CHFA) to promote housing in Connecticut's downtowns.

Three communities - Middletown, Torrington and Waterbury - as well as three property owners and their buildings, were selected as the focus of the program’s inaugural year. CMSC chose buildings typically found throughout Connecticut so they could serve as models for other towns. As a result, most of the findings expressed in the report apply to any Connecticut downtown wishing to maximize the potential of its existing infrastructure.

Among the key findings, the report indicates that mixed-use development is among the most challenging, and private owners are often in a “catch-22” as they seek financing.  Downtown management capacity is critical to the success of mixed-use development, the study found. In addition, the CMSC report explains that even when zoning regulations promote redevelopment, they are often not enough to enable mixed-use growth and a severe lack of financing impedes the growth of much-needed mixed use development.

"CMSC's report provides insights that will guide future housing development on Main Streets across Connecticut. The first year of the Come Home to Downtown program is not only creating opportunities to establish new rental housing in downtown neighborhoods, it's creating a model for other communities to follow,"   said Eric Chatman, President & Executive Director of CHFA, which has contracted with CMSC for a second year of the pilot program, which will focus on finding and creating financing.

The report's seven key findings are:

1. There is a huge amount of potential for accommodating mixed-use development - which both saves and generates monies - in Connecticut's downtowns. According to the U.S. Environmental Protection Agency, the infrastructure costs to service compact, dense development like that found in mixed-use neighborhoods are one-third to one-half lower than in suburban areas. It has been estimated that every downtown in Connecticut has at least one building that is under-utilized, containing a store or restaurant on the first floor, but with upper floors that are vacant or used for storage that could instead generate income if converted to apartment homes.

2. Mixed-use development is one of the hardest types to accomplish. There are several reasons why this is the case: these buildings are usually older and in need of greater rehabilitation; they are in need of complex financing from multiple sources; combine several uses in one building (such as housing and retail space); and are often owned by people with little to no redevelopment experience.

3. A severe lack of financing impedes the growth of mixed-use development. Because these deals are so intricate and multi-faceted, financing for the total development costs rarely exists from traditional sources.

4. Education and outreach to owners of possible mixed-use property is needed. Property owners are often unprepared for the complex process of redeveloping their building and unaware of the potential benefit in doing so. Very often, they also need assistance learning how to become landlords and attract good tenants.

5. Private-owners are in a catch-22 when it comes to obtaining financing. With regard to apartment homes located in mixed-use buildings, private owners can either apply for subsidies if they place income/affordability restrictions on the apartments, or the units are not restricted, but there is no subsidy for apartments at the same rental rate.

6. Even when zoning regulations promote redevelopment, they are often not enough to enable mixed-use growth. Favorable zoning regulations are important, but they cannot create mixed-use development by themselves. Each of the pilot communities had zoning policies that allowed for buildings with a mix of uses - a practice which should be commended and encouraged - but there were still significant impediments to promoting this type of growth. In addition, lessening current on-site parking requirements as a whole will also help promote housing in our downtowns.

7. Downtown management capacity is critical to the success of mixed-use development. Any community interested in promoting revitalization of its downtown should consider enhancing its management function by becoming a resource center for mixed-use development, including convening key stakeholders, collecting data, offering education and information and coordinating development incentives.

"There is now a better understanding of what the next steps need to be, and a greater appreciation of the importance of the public-private partnership that is necessary to overcome the challenges and achieve reuse of these properties," Rose Ponte, Torrington's former Director of Economic Development, said about the new report.

 Engaging an expert team of consultants, CMSC worked with municipal officials and the building owners to develop viable redevelopment options including: determining what financing would likely be needed for redevelopment; performing an assessment of zoning and regulatory requirements; reviewing the downtown management function; and measuring the downtown's walkability. Specific recommendations for improving the buildings, including a recommended floor plan designed to attract new residents and bring market rate housing downtown, was also provided to each property owner.

Once rehabilitated, these buildings will create 60 new units of rental housing in downtown Middletown, Torrington and Waterbury, as well as make approximately 25,000 square feet of commercial and retail space available. The total development cost to renovate all three buildings is estimated to be $11.4 million.

"You see it on an almost daily basis - news articles and reports showing the demand, especially among Millennials and Baby Boomers who want to live in walkable, interesting places. It doesn't seem to matter if the downtown is large or small, as long as they can live there and get around without a car to go to the movies, grocery store or coffee shop, that's where people want to be these days," said John Simone, CMSC President & CEO.

In the pilot program’s second year, CMSC will choose two new communities while continuing to work with the property owners and municipal officials in Middletown, Torrington and Waterbury.

Three Cities Selected for Program to Bring Housing Downtown

Connecticut Main Street Center (CMSC) has selected Middletown, Torrington and Waterbury for its new pilot program, Come Home to Downtown. CMSC developed the mixed-use real estate planning pilot program to provide selected communities with new tools to strengthen economic health and restore vitality to their downtowns, facilitating the development of viable, interesting housing opportunities while improving downtown neighborhoods. The goal of the Come Home to Downtown program is to set the stage to attract developers and “mom and pop” building owners to redevelop vacant or underutilized buildings with a mix of uses and housing choices. CMSC will also provide local public and private champions and partners with strategic tools to allow them to create or enhance a strong downtown management program.  The Come Home to Downtown pilot was created in partnership with the Connecticut Housing Finance Authority (CHFA), through a $250,000 investment using Community Investment Act (CIA) Program funding.

“Our Come Home to Downtown pilot communities were selected based on criteria we feel is vital for success, including local public and private sector leadership, a strong record of community engagement, success of previous downtown revitalization initiatives and multi-story buildings and property owners who are motivated to redevelop them,” said CMSC’s John Simone.

CMSC will work in concert with Middletown, Torrington and Waterbury, beginning with the collection of data, building analysis and the coordination of community engagement activities, exploring their downtown redevelopment issues in-depth and creating new strategies that respond to changing demographics and market dynamics.  Work will continue throughout the summer on consensus building, a downtown development audit for each of the towns, model building analysis, assistance to small-property owners who demonstrate a desire to redevelop their properties to include housing, and downtown management organizational development.

Connecticut Main Street Center is a statewide nonprofit that inspires great Connecticut downtowns, Main Street by Main Street. Its mission is to be the champion and leading resource for vibrant and sustainable Main Streets as foundations for healthy communities.

Six CT Communities to Receive "Preservation of Place" Grants to Boost Local Downtowns

Connecticut Main Street Center (CMSC), the downtown revitalization and economic development non-profit, has awarded six organizations and municipalities a total of $60,000 in 2013 Preservation of Place grants. These grants will be used to provide the communities and organizations with targeted resources to increase their capacity to plan for preservation and revitalization initiatives in their downtowns and neighborhood commercial districts. The winning organizations and initiatives - which will each receive a $10,000 Preservation of Place grant - are:

• the Town of Kent for a Planning & Engineering Study for its Village Center Streetscape;
• the City of Bridgeport for the Little Asia Historic Streetscape and Archway Project;
• the Town of Putnam for the Putnam Downtown Center Signage and Wayfinding Design Project;
•  the Town of Seymour for the Seymour Greenway Trail and Linear Park Master Plan;
• the Westville Village Renaissance Alliance for the Westville Village Public Parking Comprehensive Design & Marketing Plan; and the
• Northwestern Connecticut Regional Planning Collaborative for the NW CT Village Center Vitality Tourism Marketing Campaign.

The Preservation of Place grant program provides a source of funding for new initiatives that can be integrated into, and leverage, comprehensive Main Street preservation and revitalization programs. The funds are meant to be flexible to meet individual community need.

"Historic preservation and the revitalization of our Main Streets create jobs, bring vacant buildings back on the tax rolls and add value and vitality to adjacent buildings and neighborhoods," said John Simone, CMSC President & CEO. "The diversity of locations and the diversity of projects will allow each community to respond to their greatest current need, actively creating their direction of growth."

Since 2008, CMSC has awarded $288,030 through the Preservation of Place grant program to sixteen Connecticut communities, leveraging over $768,427 in local Main Street initiatives. The program receives support from the State Historic Preservation Office with funds from the Community Investment Act.

The mission of CT Main Street Center is to be the champion and leading resource for vibrant and sustainable Main Streets as foundations for healthy communities. CMSC is dedicated to community and economic development within the context of historic preservation, and is committed to bringing Connecticut's commercial districts back to life socially and economically. The Main Street initiative is one of the most successful economic development programs in the country. For every $1 spent on a local Main Street program, $73.13 is reinvested in Connecticut Main Street downtowns.