Museum Store Association Brings National Conference to Hartford; Wadsworth Atheneum Is Award Finalist

The Wadsworth Atheneum’s Museum Store is one of five nominees for the 2015 Museum Store Association (MSA) Visual Merchandising award, which recognizes excellence in visual merchandising by a museum institution. The award will be given on Sunday, April 19 in Hartford – on the final day of the Museum Store Association’s national conference, being held this weekend at the Connecticut Convention Center. Nominations were evaluated based on creative use of resources, collaboration and how well the display extends the museum experience.  The other finalists are the Columbia River Maritime Museum, Fine Arts Museums of San Francisco, Eastern National and Virginia Museum of Fine Art.

The 2015 MSA Retail Conference & Expo, organizers point out, is designed to help nonprofit retail professionals succeed by offering dynamic learning sessions and opportunities to connect with select MSA vendors who offer products matched with the museum store industry.

In Hartford for the annual conference are approximately 300 museum store professionals and more than 200 select vendors who offer products and services for nonprofit and independent retailers. When the conference location in Hartford was announced 15 months ago, it was expected to bring in 900 participants downtown utilizing an estimated 1,130 room nights, according to organizers.

Learning sessions throughout the conference are presented by “the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.”

It is the first time the national conference is being hosted in Hartford.  In recent years host cities have been Houston, Los Angeles, New Orleans and Chicago.  The national meeting also includes a “retail boot camp” and a tour of the Mark Twain House and Harriet Beecher Stowe House in Hartford.

The outstanding line-up of speakers includes Roderick Buchanan, the director of buying and retail sales at the British Museum Company, where he has overseen the redevelopment of the stores, products and customer service culture and increased profits four-fold since 2008.  Buchanan will deliver the conference opening keynote on Saturday morning.  The closing keynote speaker on Sunday will be Dick Durrance, described as one of the most versatile photographers of his generation. His well-known portfolio includes images from Vietnam combat, National Geographic stories, global advertising campaigns, National Parks and the world’s great golf courses.

Sessions for industry attendees include Open To Buy Workshop, Retail Boot Camp, 7 Habits of Highly Effective Retailers, Sales Guaranteed: The Only Four Things You Need to Know to Improve Museum Store Sales, Perspectives On Fair Trade, 29 Tech Tools to Create Cool Content for Social Media, Looking at Business Through Your Customers’ Eyes and eCommerce A to Z: Selling the Museum Experience Online.

In addition to the Wadsworth Atheneum, other MSA member institutions in the area include the Connecticut Historical Society Museum & Library, Harriet Beecher Stowe House, New Britain Museum of American Art and Friends of Dinosaur State Park and Arboretum. Manager of the Museum Shop at the Wadsworth Atheneum Museum of Art, Stacey Stachow, is immediate past MSA Board President.

“Retailers often find themselves doing a balancing act every day, performing a variety of functions and responsibilities,” said Jama Rice, MSA Executive Director/CEO. “They balance inventory control, staffing, merchandising, displays, financial management, marketing and even event planning, and at the same time they must stay apprised of all that’s happening at their institutions and stores. The 2015 Conference & Expo will provide tools to help balance the balancing act.”

Now in its 60th year, the Museum Store Association is a nonprofit, international association dedicated to advancing the success of nonprofit retail professionals in extending the brand and contributing to the bottom lines of their institutions. MSA serves over 1,500 members in the U.S., Canada, Mexico, Asia and Europe.

Plans Unfold for National Museum Store Conference in Hartford in April

If you’ve ever made a purchase at a museum store and wondered about how the merchandise was selected or the store operates, there will be no shortage of experts from the industry in Hartford this spring.  The 60th Annual Museum Store Association Retail Conference & Expo will be held April 17-20, 2015 at the Connecticut Convention Center. The event is the only conference and expo specifically created for retailers at museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. The 2015 MSA Retail Conference & Expo is designed to help nonprofit retail professionals by providing four days of education sessions featuring industry experts and opportunities to connect with vendors who offer products matched with the museum store industry.

It will be the first time the national conference will be in Hartford.  In recent years the host cities were Houston, Los Angeles, New Orleans and Chicago.  The national meeting in Hartford will include a “retail boot camp” and a tour of the Mark Twain House and Harriet Beecher Stowe House.

The MSA website points out that “learning sessions are presented by the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.”

Manager of the Museum Shop at the Wadsworth Atheneum Museum of Art, immediate past MSA Board President Stacey Stachow, said when Hartford was selected to host the conference, “Connecticut has so much to offer with its rich cultural history, so many museums and things to do that relate to our members.”   In addition to the Wadsworth Atheneum, other MSA member institutions in the area include the Connecticut Historical Society Museum & Library, Harriet Beecher Stowe House, New Britain Museum of American Art and Friends of Dinosaur State Park and Arboretum.

The opening keynote speaker will be Roderick Buchanan, director of buying and retail at the British Museum Company.  The closing keynote speaker will be Dick Durrance, an award-winning National Geographic photographer and U.S. Army combat photographer during the Vietnam War. 

Among the industry issues that will be discussed is fair trade, which will be the focus of a panel discussion.  The conference website points out that “as consumers are increasingly interested in the origin of the goods they purchase, the fair trade movement is gaining momentum and is affecting buying in the museum store world. Expert panelists will offer insights into critical aspects of the fair trade industry, including who benefits from fair trade, why retailers should buy fair trade, and questions that should be asked about business practices in order to ensure that products are indeed fair trade.”

Other sessions include presentations on pop-up shops, museum store launches, visual merchandizing, ecommerce, the influence of various cultures, and the importance of museum stores in the overall experience of museum visitors.

The four-day event is expected to bring in 900 participants downtown utilizing an estimated 1,130 room nights, according to organizers. There will be 21 educational sessions, and more than 200 vendors on hand.  Approximately 800 institutions are part of MSA with more than 1200 individual members representing those institutions.

Stores in cultural institutions are different from typical retail operations in several ways, the organization points out. “These retail operations play a vital role in supporting the institution’s educational mission. They offer products that provide visitors with mementos and educational materials directly related to their cultural experience.’  Purchases made at museum stores provide important financial support for the institution, officials emphasize.

Museum Retailers Headed to Hartford for National Conference

What do Houston, Los Angeles, New Orleans, Chicago and Hartford have in common?  Each has been selected to serve as host for the Museum Store Association’s annual Retail Conference & Expo.  Hartford will have the honors in 2015, having just been selected by the association’s site selection committee for their 60th Annual event.

The four-day conference, to be held at the Connecticut Convention Center April 17-20, 2015,  is expected to bring in 900 participants downtown, representing over 500 museums, other cultural institutions, and companies with products and services of interest to the museum store industry. Officials anticipate 1,130 room nights and 360 peak nights will be booked by attendees next spring.

It is the only conference and expo specifically created for retailers at museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. The annual show provides a valuable opportunity for members of the association to network, learn and source vendors and products to complement their institutional collections.

Among the 11 institutions and nine vendors that are Hartford-area members of the association are the Wadsworth Atheneum Museum of Art, Connecticut Historical Society Museum & Library, Harriet Beecher Stowe House, New Britain Museum of American Art and Friends of Dinosaur State Park and Arboretum.

The Museum Store Association (MSA) is bringing its annual conference to the Northeast for the first time in more than a decade.  They met in Philadelphia in 2003.  Given the number of members and vendor affiliates on the East Coast - and especially in the northeast - the organization’s  leadership determined it was time to head east. Within an 11-state region in the Northeast, there are more than 200 institutions and 100 industry vendors that are members of MSA.

Stacey Stachow, President of the Board of Directors of MSA and Manager of the Wadsworth Atheneum Museum Shop, was especially pleased with the choice. “Connecticut has so much to offer with its rich cultural history, so many museums and things to do that relate to our members.”

It is expected that a Hartford-based committee will help plan activities that will involve the local members of MSA. Those plans will likely include educational sessions, networking events, tours to local museums, historical sites and other institutions of interest, and the organiation’s membership meeting and silent auction.

In selecting Hartford, MSA officials cited the convenience of travel, affordability, cultural institutions in and close to the city, and Hartford’s “pedestrian-friendly” layout as factors in the selection process.  Having a 4-star hotel interconnected with a modern Convention Center was also a plus.

MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations. MSA also is focused on helping increase awareness about museum stores as unique shopping destinations for tourists and cultural travelers. The event features hundreds of booths showcasing the unique items for museum store and MSA-represented institutional buyers.

Jama Rice, MBA, CAE, Executive Director/CEO at MSA, reflected about the site-selection for the 2015 program: “I’d attended a conference in Hartford years back, and found it to be both charming and intimate.” Ms. Rice, who joined MSA in 2013, continued, “The area offers so many advantages from a rich museum culture to close proximity to both New York and Boston, a convenience for that concentration of institutional members and vendor affiliates across the Northeast. It’s also easily accessible to those traveling from across the country or coming in from overseas.” 

“We are excited to host the Museum Store Association for their 60th Annual Retail Conference & Expo next April,” stated Michael Costelli, General Manager for the Connecticut Convention Center. “The program will utilize much of the meeting and exhibit space at the Center and we are confident attendees will appreciate the countless cultural attractions located right here in Hartford.”

Although this year’s conference in Houston is still months away, the MSA has already begun to promote next year’s event, highlighting Hartford on the organization’s website: “As the fourth-largest city in Connecticut, Hartford is not only home to the state’s capital, but it is the birthplace of the Boys & Girls Club, the first FM station to begin broadcasting in the world and President Theodore Roosevelt’s first automobile ride. An 18-square-mile city, Hartford is home to 125,000 residents, world-class dining, international cultural attractions and award-winning entertainment venues.”