2016 US Gymnastics Championships Back in Hartford, All About the Men

Connecticut residents watching the televised coverage of the men’s and women’s gymnastics competitions at the 2016 Olympics from Rio de Janeiro will likely see some familiar faces.  The run-up to the Olympics will come through Hartford that summer, as USA Gymnastics rolls out a new split schedule for the men and women, which will bring the mens’ National Championships to the XL Center, and the women for a pre-Olympic competition. For the first time since 1976, the 2016 U.S. Olympic Team Trials in gymnastics will be held on different days, in different cities.  The women's gymnastics trials has been awarded to San Jose, and the men's trials to St. Louis, to be held in late June and early July.

The trials will follow the U.S. Championships, which will also be held in different cities.  The men’s championships will be held in Hartford, June 3-5, 2016.  The women will also be in town, competing in the Secret Classic – a major pre-Olympic event.  The women will move on to their national championships three weeks later in St. Louis.

Why the new event pairings and tradition-breaking schedule?  It’s all about the men.

In an effort to boost the mens’ team’s chances in the 2016 Olympics, and increase public interest in the team, the competition schedule has been revised.  USA Gymnastics president Steve Penny explained in published reports that the organization moved up the men's trials to give the team more recovery time before the Rio Games. The U.S. men earned the top score in qualifying at the 2012 London Olympics but dropped to a disappointing fifth in the team finals. The men will have about six weeks to prep between the trials and the Olympics, which begin on Aug. 5, 2016, compared with four between the trials and the games in 2012.

Performance and notoriety go hand-in-hand.  Despite having earned a Silver Medal at the 2008 Beijing Olympics, for example, American gymnast Jonathan Horton did not become a household name in the U.S.  That’s not surprising, as the public generally is more focused on the women’s teams competing in the Olympics every four years.

“People think gymnastics, and they think little girls in leotards, powerful and graceful, and they forget about our side,” Horton recently told the Pittsburgh Post-Gazette. “Right now, there’s this stereotype that we’re not a masculine sport. All of us are trying to change that image that it’s a sissy sport. It’s not.”

The Post-Gazette noted that in most other countries where gymnastics skills are cultivated, the men are still more popular than the women. Because of that, Penny noted, there is more depth among the men in international competitions, which has made it tougher for the U.S. team to bring home medals with the same frequency as the women’s team.

Inside Gymnastics magazine reported last year that “in the NCAA, men’s teams are losing funding while women’s teams are being created,” adding that “The reality is - boys’ gymnastics has never been as popular as girls’ gymnastics.”

Only six states sponsor a high school boys gymnastics championship, and only 17 Division I colleges still support men’s gymnastics programs, the newspaper reported. USA Gymnastics is making a concerted effort to reward male gymnasts who are competing in club programs at the high school and college level with recognition for their effort, Penny told the Post-Gazette. “There’s always been more sport opportunities for young men than there were for women. The role models for women always stand out. For men, it’s a more cluttered sports landscape.”

There’s little doubt about the popularity of gymnastics during the Olympics.  After the 2012 Olympic Games in London, there was an analysis of the sports and athlete mentions on Twitter, which revealed that there were more than 150 million Summer Games tweets. According to Twitter, the sport which saw the most Twitter conversation was soccer with well over 5 million Tweets.  Rounding out the top five were swimming, track & field, gymnastics and volleyball.

USA Gymnastics tends to return to cities that have been successful hosts previously for major gymnastics competitions, and that is true for San Jose, St. Louis and Hartford.  The XL Center has hosted the USA Gymnastics national championships twice: in 2010 and 2013.  Neither was an Olympic year.  2016 will be.

2016 Competition Schedule

Men

• National Championships, Hartford, June 3-5
• Olympic Trials, St. Louis, June 23-26

Women

• Secret Classic, Hartford, June 3-5
• National Championships, St. Louis, June 23-26
• Olympic Trials, San Jose, July 8-10

Economic Development Awards Recognize Innovation, Growth and Jobs

There are some economic development gems in Connecticut that have somehow managed to largely escape public attention, even as their businesses have grown and employment levels increased.  The companies were among 20 recipients at the annual Connecticut Economic Resource Center "Celebrate Connecticut" program, which recognizes "a broad range of individuals, companies and programs that have uniquely contributed to economic growth in Connecticut." Recipients ranged from individuals, including Waterbury Mayor Neil O'Leary and North Haven First Selectman Michael Freda, to the Seymour Fish Bypass, Durham Agricultural Fair Association (the largest fair in North America managed entirely by unpaid volunteers), and Five Point Gallery in Torrington.  But the bulk of the honorees were businesses - more small than large- with solid economic development stories to tell.  Among them:

Tower Laboratories is a leading provider of effervescent products in the United States and supples to distributors worldwide.  The company provides the fizz and bubbly sensation that gives products an edge, both in effectiveness and product appeal.  Located in Centerbrook in Middlesex County, they develop and man;manufacture over-the-counter medications, prescription pharmaceuticals and personal care, beverage and household products.

Belimo Air Control USA employees 300 people in Danbury, and recently moved into newly constructed headquarters.  Belino's products are essential components of the HVAC systems that keep indoor air comfortable, healthy, efficient and safe.  Prominent customers are not only in the U.S, but worldwide.

Polamer Precision is an advanced contract aerospace manufacturing firm that has just completed a 152,000 square-foot facility in New Britain.  The company will employ 83 highly skilled workers in this new facility, which will allow the company to increase its output and handle larger contracts.  It will also feature the largest industrial solar power generation system in Connecticut.

Recognized programs and organizations  include the Rowley Spring Adult Education Diploma and Certificate Program, Billings Forge Community Works, Northwest Connecticut Manufacturer's Coalition, the Southeastern Connecticut Cultural Coalition, Fiddleheads Natural Food Co-op and the Putnam Business Association's First Fridays event.

"These awards pay tribute to the hardworking people and successful programs and projects that are stimulating new jobs and investment in our economy,” said CERC President and CEO Robert Santy. “CERC is proud to recognize the 2014 honorees and the many successes making a positive impact on our business environment.”  The awards were presented by state Economic and Community Development Commissioner Catherine Smith and Shelly Saczynski, Chair of the CERC Board.

Officials noted that a number of the businesses receiving awards began in local basements or with homegrown talent and have grown to successful enterprises.  Danbury-based Mediassociates, for example, has seen 30 percent growth over the past 10-plus years and was highlighted as one of the top 3,000 fastest growing privately owned businesses in America by Inc. magazine.  Datto, Inc., headquartered in Norwalk with nearly $50 million in revenue in 2013, and more than 300 employees, began in a basement as nothing more than an idea.

Among the innovative programs recognized was the Stamford 2030 district, a private-sector-led initiative of 23 property owners and managers and community and professional partners working toward the goal of cleaner and greener commercial and large-scale buildings.  Stamford is the first city in New England and the tri-state region to establish a District, and one of only a handful nationwide.  The initiative is led by Connecticut Fund for the Environment and the Business Council of Fairfield County.

The 20 award recipients, two in each of 10 regions across the state, were:

North Central Billings Forge Community Works CareCentrix

South Central First Selectman Michael Freda Alexion

Southeast Fiddleheads Natural Food Co-op Southeastern Connecticut Cultural Coalition

Middlesex Tower Laboratories, Ltd. Durham Agricultural Fair Association

Waterbury / Naugatuck Waterbury Mayor Neil M. O’Leary Seymour Fish Bypass (Paul Pawlak Fish Bypass)

West Mediassociates Belimo Air Control USA Inc.

Southwest Datto, Inc. Stamford 2030 District

Central Polamer Precision Rowley Spring Adult Education Diploma and Certificate Program

Northeast Putnam Business Association First Friday's Event Plainfield Renewable Energy – A Leidos Company

Northwest Five Point Gallery Northwest Connecticut Manufacturer's Coalition

In addition, CERC awarded its Customer Service Award,named for the late Connie Maffeo, to Donna Wertenbach, President and CEO of the Community Economic Development Fund.

Connecticut Economic Resource Center, Inc.  is a nonprofit corporation and public-private partnership that provides economic development services consistent with state strategies, leveraging Connecticut’s unique advantages as a premier business location.

Summer Olympics May Come to CT if Boston Bid for 2024 Succeeds

Boston is one of four cities being considered to be the United States entry in the international competition to host the 2024 Olympic Games.  If Boston's bid were to become a reality, at least one Olympics observer is suggesting that Connecticut may have an Olympic supporting role to play. Boston, San Francisco, Washington D.C. and Los Angeles have been selected to develop bids to be considered by the U.S. Olympic Committee, which would decide which  city - if any - to support and present to the International Olympic Committee (IOC), which will decide in 2017 on the host city for the 2024 Olympics.

Rosanna Garcia, associate professor of marketing in the D’Amore-McKim School of Business at Northeastern University in Boston, who has attended the past eight Summer Olympics, sees the city turning to Connecticut and Rhode Island to host some events.

“With more than 300 events that typically occur at the Olympics, many cities around Massachusetts, and even Rhode Island and Connecticut, will need to partner with the International Olympic Committee to host these events,” Garcia points out.

“Many preliminary competition events would need to take place outside of the main Olympic Park areas so events may occur as far away as Connecticut. This also is an opportunity for more people to get involved with the Olympic Spirit,” Garcia adds.

The Boston Globe has reported that the U.S. Olympic Committee is expected to decide early next year whether to enter a U.S. city in the international competition to host the 2024 Olympics.  That would be just after the IOC acts on recent recommendations to reform its selection process, which would take effect with the 2024 Summer Games host selection.  The IOC meets next month to consider the series of recommendations.

Members of the U.S. Olympic Committee were in Boston last week, meeting with representatives of the Boston bid and area colleges which would participate, potentially providing sports venues, dorms, and other support services.  Last month, a promotional video advocating a Boston bid was released, and a website was launched. With an eye toward innovation and efficiency, the video highlights Boston’s bid “to create a sustainable model for hosting the Olympic and Paralympic Games that can become the blueprint for future host cities.”

The Connecticut Convention & Sports Bureau, the state’s official meetings and sports event sales and marketing organization, "supports Boston’s bid for the 2024 Olympics," said Interim President H. Scott Phelps.  "Regardless of whether or not Boston wins the Olympics, the City’s bid has helped to elevate the Boston and other New England brands to sports event planners from all over the world."  Officials noted that if the Olympic Games decide to come to Boston, "it could be great for tourism in nearby Connecticut as well, as spectators and competitors would be encouraged to come visit our State’s attractions," adding that "there might be opportunities for our state to host pre-Olympic competitions and ... athletes."

The Globe noted that if the International Olympic Committee, meeting in Switzerland in December, decides that its preference is for compact venues, as is expected, Boston is seen as a strong candidate and could gain an advantage over Los Angeles, San Francisco, and Washington, whose plans offer less intimate settings, according to the Globe.  Supporters of the San Francisco bid have noted that the chairman of the U.S. Olympic Committee, Larry Probst, lives in nearby Burlingame, CA.  The San Francisco effort is being led by Larry Baer, the chief executive officer of baseball's World Series champion Giants, according to published reports.

It is the first time that Boston has prepared a bid to host the Games, and it is being led by an organization called the Boston 2024 Partnership, a nonprofit organization formed to prepare the bid materials. The group is governed by a 36-member executive committee, and has launched a series of subcommittees aimed at master planning, fundraising, outreach, and engagement. Organizers note that no tax dollars have been spent on Boston 2024, and tax dollars will not be used to build venues or pay for the operation of the Games. Public investment will be confined to roadway, transportation and infrastructure improvements, most of which are already planned and are needed with or without the Olympics.

An Olympic games in Boston would utilize existing sports venues of both professional teams and area colleges, which could reduce potential costs.  Infrastructure improvements, such as in transportation, are already on the drawing board, and could accelerate with a Boston bid.

The U.S. last hosted a Summer Olympiad in Atlanta in 1996; a Winter Olympics in 2002.  St. Louis hosted in 1904 and Los Angeles held the Games in both 1932 and 1984. In recent years, the unsuccessful U.S. bids to the IOC was to host the Summer Games were New York (2012) and Chicago (2016).  The 2016 Games will be held in Rio de Janeiro and the 2020 Summer Olympics are scheduled to be held in Tokyo, Japan.  Other potential contenders, according to published reports, include Paris, Rome,Doha, Istanbul and either Hamburg or Berlin in Germany.

“Holding the Games in the Boston area would serve as a catalyst for growth in the region,” said John Fish, CEO of Suffolk Construction and driving force in the initiative. “We are also excited for the chance to deliver something that is both powerful and meaningful for the worldwide Olympic and Paralympic movements that will also connect more youth to sport.”

Western CT State Ranks #1 in CT and #11 Nationwide in Promoting Social Mobility

The increasing gap between rich and poor in the United States has led CollegeNET and PayScale to create a social mobility index (SMI) to “comparatively assess the role of our higher education system in providing a conduit for economic and social advancement.” The results placed Western Connecticut State University #1 in Connecticut and #11 nationwide, in an analysis of more than 530 colleges and universities using these criteria.  The SMI survey measured five factors relating to higher education: cost of tuition, opportunities provided to low-income students, graduation rate, early career salary for graduates, and the status of the university’s endowment.

Ranked at #11, Western was one of only three universities located in the New England states to break the Top 100 on the national list (the others were Babson College at #96 and Wentworth Institute of Technology at #98).

Western’s presence at the top of the list for Connecticut was by a sizable margin: the second-highest ranked Connecticut institution – UConn – came in at #143 on the national list, followed by Southern Connecticut State University at #195, the University of Hartford at #232, Sacred Heart University at #323, Connecticut College at #383 and Fairfield University at #396.  Outside the top 400 from Connecticut were Wesleyan University, Yale University, Quinnipiac University and Trinity College.

“This analysis demonstrates that Western is indeed fulfilling its goal to change the lives of our students,” said Western President James W. Schmotter. “When we succeed at helping students succeed, we also create positive, long-lasting change in our state and the nation as these young people move into their communities as employees and citizens.”

According to the published findings of the study, a “high SMI ranking means that a college is contributing in a responsible way to solving the dangerous problem of economic immobility in our country.”

Western officials indicated that the university’s ranking reflects a “desirable combination of low tuition, enrollment of a high proportion of students from low-income families, a good graduation rate with students obtaining desirable early-career salaries, and a commitment from the university to disburse financial aid, scholarships and grants to level the playing field for students whose families might not otherwise be able to afford a college education.”

The top-ranked institutions on the newly developed SMI rankings were Montana Tech of the University of Montana, Rowan University in New Jersey, Florida Agricultural and Mechanical University, Florida International University, and six institutions in California, including California State Polytechnic University, the University of California and Cal State.

The report indicated that “while the much publicized student debt overhang, now in excess of $1 trillion, imposes distress and financial burden on millions of students and families, it is a symptom of the much greater problem of economic and social divergence in our country. The good news is that colleges and universities carry great potential to powerfully address this problem.”

Income Inequality Ranked as World’s Top Challenge; CT Has Among Widest Disparities

Income disparity increased in all 50 states in the last few decades, including Connecticut, according to a study released earlier this year.  Now, new data indicates that the problem of inequality goes well beyond the borders of Connecticut and the United States, and is increasingly viewed as the world’s top trend requiring attention. Connecticut’s top 1 percent captured 63.9 percent of the total income growth from 1979 to 2007 and 50 percent from 2009 to 2011, the study from the Economic Analysis and Research Network found. The top 1 percent in Connecticut also ranked number 1 out of all 50 states for the most income growth from 1979-2007 with 414.6 percent growth - over 14 times the income growth for the bottom 99 percent over the same period.  They experienced 29 percent growth. 

New York and Connecticut had the largest gaps between the average incomes of the top 1 percent and the average incomes of the bottom 99 percent. In both states, the top 1 percent earned roughly 40 times that of the bottom 99 percent.

Looking at inequality worldwide, Crédit Suisse reports people with a net worth of more than $1 million represent just 0.7 percent of the global population, but they have 41 percent of the world’s wealth. Meanwhile, those with a net worth of less than $10,000 represent 69 percent of the population, but just 3 percent of global wealth.

A new report by the World Economic Forum ranks rising inequality as the top trend facing the globe in 2015 (it was ranked #2 last year), according to a survey of 1,767 global leaders from business, academia, government and non-profits.

A recent Pew Research Center survey highlights the extent to which people across the globe agree that inequality is a serious challenge. In all 44 nations polled, majorities say inequality is a big problem facing their country, and majorities in 28 nations consider it a very big problem. Concerns about inequality are widespread in nations that were deeply affected by the Great Recession. For instance, more than seven-in-ten in Greece (84%), Spain (74%) and Italy (73%) say the gap between rich and poor is a very big problem.

In the United States, 46 percent view inequality as a very big problem and another 32 percent consider it to be a problem – a total of 78 percent.

The World Economic Forum’s global agenda for 2015 concluded “The inherent dangers of neglecting inequality are obvious. People, especially young people, excluded from the mainstream end up feeling disenfranchised and become easy fodder of conflict. This, in turn, reduces the sustainability of economic growth, weakens social cohesion and security, encourages inequitable access to and use of global commons, undermines our democracies, and cripples our hopes for sustainable development and peaceful societies.”

Economic Survival is Daily Struggle for 35 Percent of State Households, Report Reveals

For more than a generation, the federal poverty level has been the threshold driving policy conversations about the working poor nationwide.  Now, led by United Way agencies in six states including Connecticut, the income level below which working families cannot make ends meet is being redefined. The result reveals what is described as a more realistic income threshold that is three times higher than the traditional poverty level.  And that means more than one-third of Connecticut’s population (35 percent) is facing very real, daily financial hardship, struggling to make financial ends meet.

The numbers have been hiding in plain sight, official say. The first-of-its-kind report documents that the number of Connecticut households unable to afford all of life’s basic necessities far exceeds the official federal poverty statistics. United Way calls this newly revealed demographic ALICE, an acronym for Asset Limited, Income Constrained, Employed.

Statewide, there are nearly half a million households (474,445) unable to pay for the costs of basic household needs in Connecticut, according to the study.

Every city and town in Connecticut has ALICE households. More than two-thirds of Connecticut's cities and towns have at least 1 in 5 households that fit the ALICE definition for financial hardship.  In four of Connecticut’s six largest cities – New Haven, Bridgeport, Hartford, and Waterbury – more than 50 percent of households have income below the ALICE threshold.

Even with one of the country's highest median hourly wages, 51 percent of all jobs in Connecticut pay less than $20/hour ($40,000/year if full-time). The average annual income needed by a family of four (2-adults with 1-infant and 1-pre-K child) in order to survive in Connecticut is $64,889. This is more than double the official U.S. poverty level.

Connecticut has joined with five other states (California, Florida, Indiana, Michigan, and New Jersey) to release statewide ALICE Reports in 2014. The Connecticut ALICE Report is sponsored by the sixteen Connecticut United Ways.  The original ALICE project was undertaken in New Jersey in 2009.  The reports are researched and coordinated by Rutgers University-Newark’s School of Public Affairs and Administration.

There are 35 municipalities in Connecticut with more than one quarter of their population under the ALICE threshold – struggling to pay for basic needs such as housing, healthcare, childcare, transportation and education.  They include the cities of Hartford, New Britain, New London, New Haven, Waterbury, Bridgeport, as well as communities including Windham, Ansonia, Norwich, North Canaan, West Haven, East Hartford, Putnam, Meriden, Killingly Torrington, Derby, Canaan, Naugatuck, Vernon and Groton.  Also among the 35 communities are Bristol, Winchester, Griswold, Sprague, East Haven, Middletown, Manchester, Thompson, Windsor Locks, Westbrook, Hamden, Plainfield, Canterbury and Southbury.

The ALICE threshold and report places a spotlight on a “large population of hardworking residents who work hard, but still struggle to make ends meet,” the report points out. “For some, this means not being able to save for their family's future or to weather an emergency without falling into poverty.”

The 129-page report is the most comprehensive depiction of financial need in the state to date, using data from a variety of sources, including the U.S. Census and the American Community Survey. The Report unveils new tools based on income levels and expenses, that quantify the number of households in Connecticut's workforce that are struggling financially. And the ALICE Report also seeks to analyze in more detail why many working families continue to struggle.

A total of 332,817 Connecticut households fall into what the study describes as the ALICE population. These are households earning more than the official U.S. poverty level, but less than the basic cost of living.

Noting that “the cost of basic housing, child care, transportation, food, and health care in Connecticut increased by 13 percent during this 5-year period,” the report points out that “there are serious consequences for both ALICE households and their communities when these households cannot afford the basic necessities. ALICE households are forced to make difficult choices such as forgoing preventative health care, accredited child care, healthy food, or car insurance. These “savings” threaten their health, safety, and future – and they reduce Connecticut’s economic productivity and raise insurance premiums and taxes for everyone. The costs are high for both ALICE households and the wider community.”

Among the key areas of concern highlighted in the report is housing.  “The cost of housing is especially high in Connecticut, and the units that are affordable to ALICE households are often far from jobs or older and in disrepair,” the report explained. “Structural changes that make quality affordable housing more available would ease the housing burden on many Connecticut families.”

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Municipal Equality Index Finds CT Above Average for LGBT Residents

Connecticut cities continue to rank above-average when compared with municipalities across the country in the level of equality provided to lesbian, gay, bisexual, and transgender (LGBT) residents.  Bridgeport, Hartford, New Haven, Stamford and Storrs (Mansfield) were the five Connecticut municipalities included by the Human Rights Campaign (HRC), the nation’s largest LGBT civil rights organization, in an assessment of LGBT equality in 353 cities across the nation.

The 2014 Municipal Equality Index (MEI), the only nationwide rating system of LGBT inclusion in municipal law and policy, shows that cities across the country, including in Connecticut, continue to take the lead in supporting LGBT people and workers, even when states and the federal government have not.

The average score for the five municipalities in Connecticut was 74 out of 100 points, comfortably above the national average of 59.  The individual scores in Connecticut, largely unchanged from a year ago, were New Haven: 100, Hartford: 92, Stamford: 62, Storrs (Mansfield): 59, and Bridgeport: 57.  The scores earned by Hartford and Bridgeport dropped slightly from a year ago, and New Haven scored at 100 for the second consecutive year.  Because of changes in the legal landscape from year to year, the MEI report has revised the scoring assessment criteria, which has impacted scores in some municipalities.

Cities are rated on a scale of 0-100, based on the city’s laws, policies, benefits, and services. Key findings contained in the 70-page MEI report, issued in partnership with the Equality Federation, provide “a revealing snapshot of LGBT equality in municipalities of varying sizes, and from every state in the nation,” the report noted.

The MEI rates cities based on 47 criteria falling under six broad categories:

• Non-discrimination laws
• Relationship recognition
• Municipality’s employment policies, including transgender-inclusive insurance coverage, contracting non-discrimination requirements, and other policies relating to equal treatment of LGBT city employees
• Inclusiveness of city services
• Law enforcement
• Municipal leadership on matters of equality

The cities researched for the 2014 MEI include the 50 state capitals, the 200 most populous cities in the country, the four largest cities in every state, the city home to each state’s largest public university, and an equal mix of 75 of the nation’s large, mid-size and small municipalities with the highest proportion of same-sex couples.

The report found that “momentum for municipal equality is not a coastal trend or mega-urban phenomenon – it is something cities of all sizes in all parts of the country are doing because the people in those cities demand equality of treatment for all.”  Cities had an opportunity to review the draft scorecard and offer feedback prior to publication.

Equality and Economic Development

The report also indicates that “a growing body of research has shown that cities that have vibrant gay and lesbian communities have higher levels of income, life satisfaction, housing values, and emotional attachment to their community as well as higher concentrations of high-tech business. The Fortune 500 has long recognized that top talent is attracted to inclusiveness. In fact, the private sector has been using fair workplaces as a tool to recruit and retain top talent.”

The report adds that “Businesses will increasingly have to evaluate the legal landscape offered by a potential new location in its calculation of where to expand operations.”  Connecticut’s state laws – such as marriage equity and non-discrimination protections – provide a hospitable environment for its cities to employ equitable practices, officials said, but municipalities also have the capacity to take the lead, in Connecticut and elsewhere.  In ten states, cities fare well despite restrictive state laws.

“From Mississippi to Idaho, mid-size cities and small towns have become the single greatest engine of progress for LGBT equality--changing countless lives for the better,” said HRC President Chad Griffin. “In just three years, the number of municipalities earning top marks for their treatment of LGBT citizens has more than tripled. Simply put, in this country there is an ongoing race to the top to treat all people, including LGBT people, fairly under the law, and it’s time our state and federal laws caught up.”

According to the report, the New England, Mid-Atlantic, and Western regions of the United States – where marriage equality states have predominated – tend to do better than the national average when it comes to municipal equality. The reported pointed out, however, that every region has at least one 100-point city, such as New Haven. For example, in the Southeast, Florida boasts three 100-point scores, and Atlanta repeats its perfect score again in 2014; in the Southwest, Austin repeats its perfect score; and in the Plains, Iowa City joins two perfect scores in Missouri with St. Louis and Kansas City.

Thirty-eight cities earned perfect 100-point scores, up from 25 in 2013 and 11 in 2012, the first year of the MEI. New Haven earned a 100-point score, helping to set a standard of LGBT inclusiveness with exemplary policies ranging from non-discrimination laws and equal employee benefits, to cutting edge city services.

Among the report’s striking findings:  A dramatic increase in the number of cities offering transgender-inclusive healthcare benefits, and the fact that 32 million people have better protections from discrimination on the basis of gender identity at the local level then they do from state law. The full report is available online at www.hrc.org/mei.

Network TV, National Advertising, Breakfast Food Boost UConn

UConn is making a splash these days in some unfamiliar places. Think iconic stadium, all the news that’s fit to print, and cereal– all of which have headlined the state’s flagship university in recent days. This past Saturday, the Huskies football team played Army at Yankee Stadium – the University’s first appearance at the ballpark in the Bronx.  While UConn came up short on the scoreboard, the game was competitive and offered the school visibility in the New York metropolitan area and on CBS Sports Network, which televised the game. 

Fans who happened to be reading the print edition of The New York Times on Friday may be been surprised to see a full-page ad promoting the university.  The ad touted the university’s “unprecedented moves to unleash the solutions of tomorrow,” specifically highlighting a $3.6 billion investment in additive manufacturing, gnomic medicine and cybersecurity, the hiring of 300 faculty in fields including cognitive science human rights and intellectual inquiry, and recruiting 6,500 additional students to “lead their generation in addressing the most important challenges of our time.”

The ad was a one-time placement strategically timed to several significant events happening in New York City, including the Army-UConn game, an alumni gathering, and a meeting of the UConn Foundation board.  UConn has a very active and robust alumni network in New York City and the region, officials noted.

The ad was purchased at a negotiated rate and ran not only in New York City, but nationwide in The Times. It was paid for with funds from the university’s marketing budget (approximately $43,000) and private dollars (approximately $10,000), specifically designated by donors to elevate the University through advertising.  The UConn tagline, “Innovation unleashed,” was included in the ad, which featured text reading “Dear UConn, Thank you.  Sincerely, The Future.” Total average print circulation for The New York Times for Monday-Friday was 680,905, as of March 2014.

For those who read their morning paper with a bowl of cereal – there’s more UConn to come.

Just arriving on the market is a new, limited edition Husky Heroes cereal.  “The one and only cereal to honor both the UConn Women’s and Men’s National Championship basketball teams,” according to a newly launched website, is a honey nut toasted oat cereal and comes in a 14 oz. box.  Basketball coaches Geno Auriemma and Kevin Ollie are each featured on the commemorative cereal box, which is sold in a two-pack. 

Marketed by Pittsburgh-based PLB Marketing, described as the “premier source for athlete-endorsed, quality food products,” there is a limited edition of 25,000 boxes being produced.  The company also is currently promoting Miggy’s Salsa, with a likeness of Detroit Tigers star Miguel Cabrera, Fastball Bars, a chewy chocolate chip granola bar featuring his teammate Justin Verlander, and Gronk Flakes, featuring New England Patriots’ tight end Rob Gronkowski.

The Husky Heroes cereal is available on-line at www.huskyhereoscereal.com, with delivery anticipated later this month.  The price is $14.97 for a two-box set, plus UPS shipping charge of $9.95, for a total of $24.92. The cereal is officially licensed by UConn through the university’s licensing agency, the Collegiate Licensing Company.  The university receives a standard 12 percent royalty on sales of all licensed products bearing UConn trademarks.

In addition to web purchases, the cereal will be distributed locally in the coming weeks to some Connecticut retail locations by Bozzuto’s (retailers to be announced).  It will also be sold at the UConn Coop.  For those inclined to stock up early, bulk orders of 500 boxes are eligible for special pricing directly from PLB.  Advance sales are just underway, and as of Monday afternoon there were 24,848 boxes remaining.

Northwest Connecticut Economy on Cusp of Recovery; Workforce Factors Are Key

Nearly 60 percent of businesses in northwest Connecticut project an increase in total sales revenue in 2015, according to a new survey, although fewer than half of the businesses surveyed (46 percent) anticipate higher pre-tax profits next year. The 2014 Survey of Northwest Connecticut Businesses, conducted by the Connecticut Business & Industry Association (CBIA) and the Chamber of Commerce of Northwest Connecticut, “paints a picture of a regional economy that is recovering but also constrained by rising costs and workforce challenges,” according to the organizations.

Two-thirds of northwest Connecticut businesses (67%) surveyed are somewhat or very concerned about the area’s aging population, in terms of maintaining an adequate workforce. That’s up 11 percentage points from 2012, when the survey was last conducted. Business leaders predicted the skills most in demand will be industry-specific in medical, utilities, manufacturing, and construction fields (37%) and computer/IT skills (28%).

Businesses are fairly evenly divided on the greatest advantage to doing business in northwest Connecticut, identifying the region’s proximity to New York, Boston, and Springfield markets and amenities (22%); local environment (17%); supportive chamber of commerce (14%); active local banks (11%); and arts, culture, and entertainment opportunities (10%).

While 36% say they will have more employees next year, nine percent anticipate having fewer employees, and the majority (55%) expect no change in the size of their workforce.  Top economic priorities are, in order, growing the local manufacturing base, regional collaboration to attract business investment, and retaining a skilled workforce. The cost of living (cited by 43% of executives surveyed) is considered to be the single greatest disadvantage. Three leading issues two years ago, fell from the issues of most concern now: credit availability, healthcare costs, and tight marketing budgets.

By a ratio of 2:1, employers in northwestern Connecticut believe that schools in their area—and throughout the state—adequately prepare workers for entry-level jobs, according to the survey. Although confidence in Connecticut’s education system preparing workers for higher-level jobs is not quite as strong, the majority of respondents nonetheless believe Connecticut schools and colleges provide an adequate education for mid-level employees (59% of employers surveyed); management workers (61% of employers); and executive-level employees (58%).

Nearly 200 companies, with an average of 55 employees and representing a variety of sectors participated in the survey, and their responses reflected dramatic changes in recent years in the way in which businesses are marketed to potential customers. While quality broadband is viewed as an issue for one-third of businesses surveyed, 56 percent use social media to market their products and services (and 60 percent do other web marketing)—edging out print advertisements (54 percent of businesses). Radio, billboards, sales representatives, and word of mouth are other key components of the marketing mix, the survey found.

The report concludes that “with GDP data and other indicators showing we are on the cusp of a stronger economic upswing, pressure on hiring has increased to meet demand.”   Noting the “increasing numbers of retirees, Northwestern Connecticut’s workforce challenges, which have always been serious, are now critical,” the report emphasizes.

Transfer Credit Policy, Job Placement Key to Online Students, Distance From Institution Matters Less

A national study of students pursuing on-line degrees found that cost and financial aid are important, but not critical in the decision-making process for those considering an on-line program of study.  In addition, the data indicates that job placement messaging resonates, and transfer credit policy makes a difference in attracting online students. The “Online College Students 2014: Comprehensive Data on Demands and Preferences” report, is a joint project of Learning House and Aslanian Market Research, a division of EducationDynamics.  The standard benefits of an online program, such as convenience and flexibility, are no longer enough for colleges and universities to differentiate themselves, according to the study. Instead, students are looking for value, both in earning their degree and in how the degree will help their career. Among the key findings:

• Although students reported that cost was a primary selection factor when choosing an online degree program, approximately two-thirds of respondents said they did not choose the most inexpensive program. Only 20% said they would not attend an institution if financial aid was not offered, although approximately half said they would need financial aid.

• When given a choice of 18 marketing messages, the overwhelming favorite was “90% job placement.” The top-ranked marketing message categories were:  Career Opportunities (28%), Personalization (19%), Speed to degree (17%), Scholarships/Promotions (17%), Quality/Reputation (11%), and Student Support (8%).

• Approximately 80% of students have earned credit elsewhere, and those students want to bring that credit with them. Having a clearly defined, generous, and easy-to-navigate transfer credit policy can help institutions stand apart.

Overall, the study found that 54 percent of students attend an institution within 100 miles of where they live, showing a three-year trend of students increasingly willing to attend an institution farther from home. (In 2012, 80% reported attending an institution within 100 miles of where they lived. This declined to 69% in 2013.)

The number of individuals working full time declined from 60% in 2012 to 46% in 2014, while the number of those who are unemployed rose from 16% to 30% over the three past consecutive studies.

“For institutions looking to expand their online footprint, it’s critical to communicate the right message to students,” said Dr. David Clinefelter, Chief Academic Officer at Learning House and coauthor of the report. “Colleges and universities need to not only think about what sets their institutions apart, but also track student outcomes to provide quantifiable data about the value of their degrees.”

In Connecticut, Charter Oak State College's degree completion programs enable adults, who already possess college credits or work experience, to complete the Associate or Bachelor's (Baccalaureate) degree that meets their needs. Connecticut's public online college has been ranked number one in affordability among online degree programs in-state by AffordableCollegesOnline.org (AC Online). The  College offers a number of workforce relevant programs for adults who want to advance their careers, change careers, return to work, or validate their training and educational experiences.  Majors that can be completed using Charter Oak courses exclusively include Cyber Security, Health Care Administration and Health Information Management.

According to the National Center for Education Statistics, in 2012 approximately 2.6 million students were enrolled in fully-online degree programs, while 5.5 million were taking at least one online course.