State Tourism Front and Center in Connecticut with Conference, Television Ads

Connecticut may be facing tough budgetary decisions, but unlike a handful of years ago when tourism promotional efforts were virtually eliminated in the midst of a recession, the state’s tourism initiatives are gaining renewed attention. The Connecticut Department of Economic and Community Development (DECD), Office of Tourism will host a 2015 statewide tourism conference for industry professionals in the state’s leisure, hospitality and tourism sector on May 12.  The all-day Connecticut Governor’s Conference on Tourism will run from 8 am to 4 pm at the Connecticut Convention Center in Hartford.

The goal of the conference is to bring together professionals from every aspect of Connecticut’s tourism industry — including hotels, restaurants, casinos, tourist attractions, entertainment venues, historic sites, and cultural and arts institutions — to share best practices and learn from national tourism and travel experts.  The statewide conference is managed by the DECD Connecticut Office of Tourism in partnership with the Connecticut Convention & Sports Bureau.

This day-long industry conference will feature speakers presenting the latest research and best practices, sessions for industry professionals, an overview of the state’s higher education resources,  a focus on New York City meeting planners, experts on capturing a share of the international tourist market, ways to maximize use of social media, Tourism Awards for outstanding industry leaders, and an array of workshops on areas including mobile marketing and group bus tours, as well as an exhibition of the most innovative products and services in the tourism sector, according to state officials. Cost for the conference is $99, for industry professionals.

In addition, the conference will feature a special report on the results of the state’s still revolutionary campaign over the last three years. The keynote speaker will be Peter Yesawich of MMGY Global, a travel marketing expert who will share research-driven insights about the very latest trends in the travel industry and how they can affect Connecticut’s tourism efforts.

Traveler spending of $8.3 billion generated $14 billion in economic activity statewide in 2013, according to a study released recently by the office of Gov. Dannel P. Malloy.  The study shows funds generated directly, through traveler spending, or indirectly, as employees, businesses and other beneficiaries turned around and paid for goods and services. Travelers to Connecticut destinations spent 3.0% more in 2013 than in 2012.  Of all Connecticut travelers in 2013, nearly two-thirds were day travelers (66%). The tourism sector supported more than 118,500 jobs in 2013, according to a recent state report.

The state’s tourism efforts are also quite visible on television, with a series of promotional commercials highlighting various attractions in the state.  Standard Directors, a Greenwich-based live action production company, is producing a series of six on-air commercials for the Connecticut Office of Tourism, working in conjunction with Avon ad agency Adams & Knight.

The campaign features six spots across the state that highlight Connecticut’s small towns, parks, beaches, vineyards and sightseeing attractions. Standard Directors was founded in 2013 and creates commercials for local, state and national companies and agencies. Among the attractions featured in the commercials are Silverman’s Farm in Easton, Mystic Aquarium, Craig Castle in Meriden and Hartford Stage.

“This campaign is entirely location driven, pairing two locations in the state that can be visited in one day, without having to travel too far, by families, couples and friends,” said Brian Bennhoff, partner and executive producer, Standard Directors, and a New Canaan resident. “We spent a lot of time … selecting beautiful locations that represent the state.”  Philip McIntyre, a Greenwich resident and partner in Standard Directors, said the majority of the 20-plus person crew were local hires and all 19 actors were local talent. Editing, he said, was done both at Standard Directors’ office on West Putnam Avenue and at Palace Production Center in South Norwalk, according to the Fairfield Business Journal.

Lead sponsors for the Tourism Conference on May 12 include Foxwoods, Mohegan Sun, Waterford Hotel Group and the Connecticut Convention Center.

https://youtu.be/JHSPwk-Y4RM

https://youtu.be/jINU9kBKOrM

Hartford, Bridgeport Turn to Splashy Websites, Slogans to Promote Cities

Connecticut’s major cities have dual personalities on the internet – one aimed primarily at city residents, the other at potential visitors and prospective residents.  While one site is chock full of detailed information that is the lifeline for locals – with listings of city agencies, services, and department contacts – the other is dominated by splashy photographs, engaging messages, and enticing activities. Such is the marketing of urban cores in the age of the internet, mobile technology and social media – with an eye towards economic development and young professionals seeking an urban address.

In Hartford, the government site is www.hartford.gov and the event-laden site is www.hartford.com   The marketing site currently features a photo of the National Champion UConn Huskies basketball team, which fills the entire home page, save for links to Upcoming Events and Restaurants & Bars.  The menu includes Things to Do, Places to Go, and Everything Else (such as a category named Awesome Things).  The theme Hartford Has It, the city’s tagline, appears on both sites.

The www.hartford.gov site is led by an announcement of road closures in the city due to construction, and features links to government agencies, business services and visitors information, and police.  Hartford history highlights and facts about the city are included, along with a heading called “residents,” which includes a directory of city services, public health, public safety, family services and a link to “Pay Your Taxes.”

In Bridgeport, the city services site is  www.bridgeportct.gov but most of the advertising, including a full-page ad in the latest issue of the Fairfield County Business Journal, is for www.bridgeportbettereveryday.com   The site, which features the headline “Park City” above “bridgeport, ct” highlights livability, green Bridgeport, schools, parks and jobs & economy.  The theme of the site, “Bridgeport is getting better every day,” is reflected in the site’s URL, and the text featured on the home page:

“Bridgeport is a city on the way up. We've got a lot of work to do, but we're investing in the future, making our city a place where our kids and grandkids will choose to live, work and raise their families. We're improving the city by building schools, re-opening parks, making downtown more vibrant, and developing the waterfront. And by investing in cleaner energy, we're creating better jobs and our kids will breathe cleaner air. Bridgeport is getting better every day.”

Individual can sign up for emails from the city in order to “Be the first to know about the ways Bridgeport is getting better every day.”  Material on the site is copyrighted by the City of Bridgeport.

The site points out that:

• Bridgeport is becoming one of America’s greenest cities.
• We’ve got a long way to go, but schools in Bridgeport are getting better every day.
• Bridgeport’s been known as “Park City” for well over a century. And for good reason.
• Bridgeport is a great place to live for families, young professionals, seniors, and everyone in between.

In New Haven, the city government website, www.cityofnewhaven.com, includes a home page message from Mayor Toni Harp, and an array of links to various city services.  Although not produced by the city, the websites www.infonewhaven.com and www.visitnewhaven.com offer information, events, and entertainment information about the city.

Museum Store Association Brings National Conference to Hartford; Wadsworth Atheneum Is Award Finalist

The Wadsworth Atheneum’s Museum Store is one of five nominees for the 2015 Museum Store Association (MSA) Visual Merchandising award, which recognizes excellence in visual merchandising by a museum institution. The award will be given on Sunday, April 19 in Hartford – on the final day of the Museum Store Association’s national conference, being held this weekend at the Connecticut Convention Center. Nominations were evaluated based on creative use of resources, collaboration and how well the display extends the museum experience.  The other finalists are the Columbia River Maritime Museum, Fine Arts Museums of San Francisco, Eastern National and Virginia Museum of Fine Art.

The 2015 MSA Retail Conference & Expo, organizers point out, is designed to help nonprofit retail professionals succeed by offering dynamic learning sessions and opportunities to connect with select MSA vendors who offer products matched with the museum store industry.

In Hartford for the annual conference are approximately 300 museum store professionals and more than 200 select vendors who offer products and services for nonprofit and independent retailers. When the conference location in Hartford was announced 15 months ago, it was expected to bring in 900 participants downtown utilizing an estimated 1,130 room nights, according to organizers.

Learning sessions throughout the conference are presented by “the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.”

It is the first time the national conference is being hosted in Hartford.  In recent years host cities have been Houston, Los Angeles, New Orleans and Chicago.  The national meeting also includes a “retail boot camp” and a tour of the Mark Twain House and Harriet Beecher Stowe House in Hartford.

The outstanding line-up of speakers includes Roderick Buchanan, the director of buying and retail sales at the British Museum Company, where he has overseen the redevelopment of the stores, products and customer service culture and increased profits four-fold since 2008.  Buchanan will deliver the conference opening keynote on Saturday morning.  The closing keynote speaker on Sunday will be Dick Durrance, described as one of the most versatile photographers of his generation. His well-known portfolio includes images from Vietnam combat, National Geographic stories, global advertising campaigns, National Parks and the world’s great golf courses.

Sessions for industry attendees include Open To Buy Workshop, Retail Boot Camp, 7 Habits of Highly Effective Retailers, Sales Guaranteed: The Only Four Things You Need to Know to Improve Museum Store Sales, Perspectives On Fair Trade, 29 Tech Tools to Create Cool Content for Social Media, Looking at Business Through Your Customers’ Eyes and eCommerce A to Z: Selling the Museum Experience Online.

In addition to the Wadsworth Atheneum, other MSA member institutions in the area include the Connecticut Historical Society Museum & Library, Harriet Beecher Stowe House, New Britain Museum of American Art and Friends of Dinosaur State Park and Arboretum. Manager of the Museum Shop at the Wadsworth Atheneum Museum of Art, Stacey Stachow, is immediate past MSA Board President.

“Retailers often find themselves doing a balancing act every day, performing a variety of functions and responsibilities,” said Jama Rice, MSA Executive Director/CEO. “They balance inventory control, staffing, merchandising, displays, financial management, marketing and even event planning, and at the same time they must stay apprised of all that’s happening at their institutions and stores. The 2015 Conference & Expo will provide tools to help balance the balancing act.”

Now in its 60th year, the Museum Store Association is a nonprofit, international association dedicated to advancing the success of nonprofit retail professionals in extending the brand and contributing to the bottom lines of their institutions. MSA serves over 1,500 members in the U.S., Canada, Mexico, Asia and Europe.

Will Olympic Footprint Extend into Connecticut? State Officials Offer Possibilities to Planners; April 2 Public Forum in Springfield

Should Boston be selected in 2017 by the International Olympic Committee (IOC) to host the 2024 Olympic Summer Games, Massachusetts may not be the only northeast city to host Olympic events. Published reports indicate that venues outside the Bay State are being actively considered, and Connecticut’s Capital Region Development Authority (CRDA) is among the organizations reaching out to express interest.  Network coverage of the 2024 Olympic Games would come from NBC Sports - which has facilities based in Stamford, Connecticut - under an agreement between the network and the IOC signed last year.  

The official Boston 2024 website indicates that “there may be opportunities for preliminary rounds of certain events in other states.” The Boston Globe has reported that bid organizers have “held high-level conversations” with cities in addition to Boston about hosting events, including New York and Washington.  There are no indications that talks with Connecticut officials are underway.

Connecticut officials – and residents – may have an opportunity to weigh in when Boston 2024 holds a community meeting in Springfield, MA, on April 2 - one of 20 such sessions being held around the state of Massachusetts over the next few months, and the nearest location to Connecticut.  The community meetings begin in Lowell on March 11.  There does not appear to be a requirement that speakers be Massachusetts residents.

Rhode Island Gov. Gina Raimondo told the Associated Press earlier this month that she has spoken with Massachusetts Gov. Charlie Baker about collaborating and plans to put together her own team to explore how Rhode Island could benefit from Boston's bid.

CRDA, in a January letter to Boston 2024 officials, suggested that a number of Connecticut facilities “could serve for official events, whether preliminary or final; or for practice sites for teams and individuals competing in the Games.”  State officials suggested the Connecticut Convention Center and XL Center in Hartford, Rentschler Field in East Hartford, and the Connecticut Tennis Center in New Haven as facilities that could be considered by leaders of the Boston 2024 bid “as you advance your thinking and planning.”

The Globe recently reported that “by following the IOC’s guidelines and taking advantage of existing world-class facilities in other cities, Boston 2024 organizers believe they can avoid the white elephant venues and out-of-control costs that have plagued Olympic hosts for decades.”  Recently adopted IOC guidelines are aimed at reducing costs by host cities and are more amenable to having some events take place outside the immediate Olympic perimeter.

The Globe pointed out that at the most recent Summer Games in London, sailing was held 142 miles southwest of the host city and organizers staged mountain biking an hour’s drive from London. Soccer matches took place at stadiums in several cities, including Cardiff, Coventry, Glasgow, Manchester, and Newcastle, prior to finals in London.

The correspondence from CRDA Executive Director Michael Freimuth includes information about each of the Connecticut venues, and an invitation to “visit the facilities to assess them as a means to meet the demands of the Olympics.”  No word thus far on whether such a tour has been scheduled.  Possible sports at the Connecticut venues, as suggested by CRDA, include badminton, table tennis, wrestling, martial arts, and weightlifting.  Basketball, volleyball and soccer could be additional possibilities, along with tennis.   The Connecticut Tennis Center is described as the fourth largest tennis venue in the world, with seating capacity of 15,000.  Within the past week, options for major renovations or reconstruction of Hartford’s XL Center have been announced, with a decision on how to proceed due later this year.

The Boston 2024 website also notes that “many national Olympic and Paralympic teams will arrive months in advance of the Games to acclimate and train; they may lease facilities at high schools and colleges around the region.”

NBC owns the exclusive U.S. media rights for an unprecedented 11 consecutive Summer and Winter Olympics, a run which began with the 2000 Sydney Games and continues through the 2020 Summer Olympics.  In January 2013, the network opened a state-of-the-art 300,000 square foot facility headquartered in Stamford, Connecticut on a thirty-three acre campus. The facility brought NBC Sports, NBC Sports Network, NBC Olympics, NBC Sports Digital, and NBC Regional Networks all under one roof.  In May 2014, NBC Universal agreed to pay a reported $7.75 billion for the exclusive broadcast rights to the six Olympic Games from 2022 to 2032.

International Olympic Committee president Thomas Bach, of Germany, called Boston’s 2024 Olympic bid “very strong” in an interview that aired during NBC’s Super Bowl XLIX pregame show earlier this month.  Boston could face formidable opposition from cities including Paris, Berlin, Rome and Hamburg and when the 102-member IOC votes to choose the host city. The deadline for cities to file bids is September 2015.

As Hartford Nears Stadium Groundbreaking, Norwich Ranked #6 Minor League Baseball City in USA

With winter snow piling up and the planned groundbreaking for a new minor league baseball stadium in Hartford only weeks away, it seemed the perfect time to turn attention to baseball – and which cities are earning notice in the minor league landscape.  Among local franchises, tops on the list is Norwich, home of the Connecticut Tigers, the Class-A affiliate of the Detroit Tigers, and a member of the NY-Penn League. An analysis of baseball’s 159 minor league cities following the 2014 season by the website smartasset.com, ranked Norwich #6 among the Top 25 Best Minor League Towns.

The top ten were: Portland, ME; Alexandria, VA; Pearl, MS; Frisco, TX; Appleton, WI; Norwich, CT; Bowie, MD; Round Rock, TX; Hillsboro, OR; and Midland, MI.  Other New England franchises earning a slot in the top 25 include Lowell, MA and Manchester, NH. 

The analysis considered five “quality of life” factors in determining the top 25 baseball cities.  The factors were:

• Violent Crime per 100,000 Residents
• Property Crime per 100,000 Residents
• Disposable Income – The difference between average income and the average monthly rent for a two bedroom apartment.
• Unemployment Rate
• Dining & Entertainment Establishments per 100,000 Residents

As a secondary consideration, the analysis sought to determine which cities enjoyed the best baseball experience, dubbed the “team” score. Three factors were considered:

• Team Win Percentage – During the 2014 regular season.
• Stadium Experience – A ranking of every minor league ballpark, courtesy of StadiumJourney.com, which attended a game at every single minor league stadium.
• Minor League Class – A measure from 0-50 based on the level of competition: Triple-A teams receive a 0, Double-A teams a 10, Class A Advanced a 20, and so on.

To determine America’s Best Minor League Baseball Towns, the Quality of Life Score and the Team Score were added, giving 80% weight to the former and 20% to the latter, according to the website.

Ranked at #6, the Connecticut Tigers had their best season on the field in 2014, setting a franchise record for wins and clinching a spot in the postseason for the first time in their five year franchise history.  The franchise plays home games at Dodd Stadium in Norwich.  The facility celebrated its 20^th year in 2014.

Of Norwich, the website noted that “The Rose of New England sits at the confluence of three rivers in Connecticut’s serene southeast corner,” and “had the third highest concentration of (restaurant and entertainment) attractions of any Minor League town.”

Ranked #25, the New Hampshire Fisher Cats are owned by Art Solomon, father of New Britain Rock Cats owner Josh Solomon.  The Rock Cats will be moving to Hartford from New Britain for the 2016 season, with groundbreaking on their new stadium in Hartford slated for later this month. The Colorado Rockies signed a two-year player development contract with the Rock Cats last fall, after the Minnesota Twins ended a two-decade affiliation agreement.

No state had more than three top 25 towns, and 19 different states had at least one. Texas and Virginia were the leading Minor League Baseball states, with three towns each in the top 25.  SmartAsset is a financial technology company that provides data and advice related to personal finance decisions.

Artists conception of planned baseball stadium in Hartford.

Year of Volleyball Underway; First Tournament in the Books

More than 2,000 female volleyball players from across the Northeast spent the holiday weekend in Hartford for the New England Region Volleyball Association’s 2015 Mizuno New England Winterfest Volleyball Tournament, held at the Connecticut Convention Center.  The event, which started in Hartford six years ago, has steadily grown in popularity, and will be returning for at least the next two years. Tournament organizers, the Connecticut Convention & Sports Bureau (CTCSB), and the Connecticut Convention Bureau said the three-day event brought in close to 10,000 visitors over the long weekend including approximately 2,000 players, 250 coaches, 100 officials and volunteer tournament staff, and thousands of family members and fans – and tremendous enthusiasm.

There were 25 volleyball courts arrayed on the Convention Center floor, with 12 matches per court every day, simultaneously, each lasting no more than one hour.  Five years ago, the tournament was launched with 18 courts in continuous operation.

“The Mizuno New England Winterfest is designed to showcase female volleyball players – ages 12 to 18 – to college coaches and recruiters from throughout the Northeast,” explains Tournament Chair Alex Temkin. “The Northeast has one of the largest concentrations of Collegiate Division II and Division III schools in the country, and there are many Division I schools here as well.”

“We are excited to welcome back this successful tournament, one that is projected to generate over $3.3 million in revenue for the Greater Hartford region,” said H. Scott Phelps, Interim President of the Connecticut Convention & Sports Bureau (CTCSB), prior to the tournament. Phelps reports an estimated 885 jobs in the hospitality industry will be supported by this tournament, and $270,500 in Connecticut Sales Tax will be generated.

Where's UConn?

”Having more than 800 matches in a single location encourages college recruitment decision-makers to come and scout as many players as possible.” Temkin said.  On Friday evening, a College Showcase was held to showcase athletes for college coaches and recruiters, as well as a College Recruiting Seminar for parents of volleyball players.

Approximately 38 colleges had coaches on hand, watching the talent.  Surprisingly absent:  the University of Connecticut.  Among the coaches on hand from local colleges were representatives of University of Hartford, University of Saint Joseph, and Sacred Heart University.  By Saturday morning, a number of institutions with volleyball teams still had materials on hand touting their programs, aimed at prospective college applicants.  None of the material was from a Connecticut school.

Temkin notes that volleyball teams’ interest in registration for Winterfest was so great this year – 25 percent more than in 2014 – that organizers established a smaller, independent volleyball tournament called the “Husky Sweet 16” to accommodate the additional athletes. That competition was held at a facility in Windsor.

More in May

There’s more volleyball to come later this year at the Connecticut Convention Center.  Building on the success of the Winterfest tournament, the New England Region Volleyball Association (NERVA) will bring its first-ever Northeast Junior Championships to Hartford over Memorial Day weekend.

The tournament, featuring junior girls and boys teams from throughout the Northeast, is expected to bring nearly 200 teams, more than 2,000 players, 400 coaches, 75 officials and volunteer tournament staff, and 3,500 family members and fans downtown, from Friday, May 22 through Monday, May 25, 2015. 

NERVA has committed to holding the event at the venue for the next three years, through at least 2017, with over 3,000 overnight rooms and 1,100 rooms anticipated for the new annual event.

“We have always valued our partnership with the Connecticut Convention Center and the Connecticut Convention and Sports Bureau,” states David Peixoto, NERVA Commissioner. “Our partnership has grown to develop Winterfest as the premier volleyball tournament in the Northeast. We look forward to making the Northeast Junior Championship just as successful.”

The new four-day event does not require teams to qualify to participate. While it will serve as a season-ending tournament for some, the event will allow for additional preparation to teams continuing on to nationals. Participants are 12-18 years old, as NERVA follows USA Volleyball age guidelines.

“Downtown Hartford is a great location for our sports event and the city and region really make our players and fans feel welcome,” added Temkin. “Restaurants extend their hours and customize the menus, the Dash shuttle bus that circulates Downtown adds hours of operation, and everyone does their best to accommodate our group.”

The New England Region is one of many Regions in the United States that aid in the governing of the sport of volleyball. Regional Volleyball Associations (RVAs) are member organizations of USA Volleyball (USAV). The RVAs serve as the grassroots function for the USAV and individually and collectively serve as a catalyst for USAV functions.

Volleyball footnote:  While many know that the sport of  basketball was invented in Springfield, MA; fewer are aware that volleyball was also invented in nearby Massachusetts, in Holyoke.  That’s where the National Volleyball Hall of Fame is located.

Plans Unfold for National Museum Store Conference in Hartford in April

If you’ve ever made a purchase at a museum store and wondered about how the merchandise was selected or the store operates, there will be no shortage of experts from the industry in Hartford this spring.  The 60th Annual Museum Store Association Retail Conference & Expo will be held April 17-20, 2015 at the Connecticut Convention Center. The event is the only conference and expo specifically created for retailers at museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. The 2015 MSA Retail Conference & Expo is designed to help nonprofit retail professionals by providing four days of education sessions featuring industry experts and opportunities to connect with vendors who offer products matched with the museum store industry.

It will be the first time the national conference will be in Hartford.  In recent years the host cities were Houston, Los Angeles, New Orleans and Chicago.  The national meeting in Hartford will include a “retail boot camp” and a tour of the Mark Twain House and Harriet Beecher Stowe House.

The MSA website points out that “learning sessions are presented by the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.”

Manager of the Museum Shop at the Wadsworth Atheneum Museum of Art, immediate past MSA Board President Stacey Stachow, said when Hartford was selected to host the conference, “Connecticut has so much to offer with its rich cultural history, so many museums and things to do that relate to our members.”   In addition to the Wadsworth Atheneum, other MSA member institutions in the area include the Connecticut Historical Society Museum & Library, Harriet Beecher Stowe House, New Britain Museum of American Art and Friends of Dinosaur State Park and Arboretum.

The opening keynote speaker will be Roderick Buchanan, director of buying and retail at the British Museum Company.  The closing keynote speaker will be Dick Durrance, an award-winning National Geographic photographer and U.S. Army combat photographer during the Vietnam War. 

Among the industry issues that will be discussed is fair trade, which will be the focus of a panel discussion.  The conference website points out that “as consumers are increasingly interested in the origin of the goods they purchase, the fair trade movement is gaining momentum and is affecting buying in the museum store world. Expert panelists will offer insights into critical aspects of the fair trade industry, including who benefits from fair trade, why retailers should buy fair trade, and questions that should be asked about business practices in order to ensure that products are indeed fair trade.”

Other sessions include presentations on pop-up shops, museum store launches, visual merchandizing, ecommerce, the influence of various cultures, and the importance of museum stores in the overall experience of museum visitors.

The four-day event is expected to bring in 900 participants downtown utilizing an estimated 1,130 room nights, according to organizers. There will be 21 educational sessions, and more than 200 vendors on hand.  Approximately 800 institutions are part of MSA with more than 1200 individual members representing those institutions.

Stores in cultural institutions are different from typical retail operations in several ways, the organization points out. “These retail operations play a vital role in supporting the institution’s educational mission. They offer products that provide visitors with mementos and educational materials directly related to their cultural experience.’  Purchases made at museum stores provide important financial support for the institution, officials emphasize.

Summer Olympics May Come to CT if Boston Bid for 2024 Succeeds

Boston is one of four cities being considered to be the United States entry in the international competition to host the 2024 Olympic Games.  If Boston's bid were to become a reality, at least one Olympics observer is suggesting that Connecticut may have an Olympic supporting role to play. Boston, San Francisco, Washington D.C. and Los Angeles have been selected to develop bids to be considered by the U.S. Olympic Committee, which would decide which  city - if any - to support and present to the International Olympic Committee (IOC), which will decide in 2017 on the host city for the 2024 Olympics.

Rosanna Garcia, associate professor of marketing in the D’Amore-McKim School of Business at Northeastern University in Boston, who has attended the past eight Summer Olympics, sees the city turning to Connecticut and Rhode Island to host some events.

“With more than 300 events that typically occur at the Olympics, many cities around Massachusetts, and even Rhode Island and Connecticut, will need to partner with the International Olympic Committee to host these events,” Garcia points out.

“Many preliminary competition events would need to take place outside of the main Olympic Park areas so events may occur as far away as Connecticut. This also is an opportunity for more people to get involved with the Olympic Spirit,” Garcia adds.

The Boston Globe has reported that the U.S. Olympic Committee is expected to decide early next year whether to enter a U.S. city in the international competition to host the 2024 Olympics.  That would be just after the IOC acts on recent recommendations to reform its selection process, which would take effect with the 2024 Summer Games host selection.  The IOC meets next month to consider the series of recommendations.

Members of the U.S. Olympic Committee were in Boston last week, meeting with representatives of the Boston bid and area colleges which would participate, potentially providing sports venues, dorms, and other support services.  Last month, a promotional video advocating a Boston bid was released, and a website was launched. With an eye toward innovation and efficiency, the video highlights Boston’s bid “to create a sustainable model for hosting the Olympic and Paralympic Games that can become the blueprint for future host cities.”

The Connecticut Convention & Sports Bureau, the state’s official meetings and sports event sales and marketing organization, "supports Boston’s bid for the 2024 Olympics," said Interim President H. Scott Phelps.  "Regardless of whether or not Boston wins the Olympics, the City’s bid has helped to elevate the Boston and other New England brands to sports event planners from all over the world."  Officials noted that if the Olympic Games decide to come to Boston, "it could be great for tourism in nearby Connecticut as well, as spectators and competitors would be encouraged to come visit our State’s attractions," adding that "there might be opportunities for our state to host pre-Olympic competitions and ... athletes."

The Globe noted that if the International Olympic Committee, meeting in Switzerland in December, decides that its preference is for compact venues, as is expected, Boston is seen as a strong candidate and could gain an advantage over Los Angeles, San Francisco, and Washington, whose plans offer less intimate settings, according to the Globe.  Supporters of the San Francisco bid have noted that the chairman of the U.S. Olympic Committee, Larry Probst, lives in nearby Burlingame, CA.  The San Francisco effort is being led by Larry Baer, the chief executive officer of baseball's World Series champion Giants, according to published reports.

It is the first time that Boston has prepared a bid to host the Games, and it is being led by an organization called the Boston 2024 Partnership, a nonprofit organization formed to prepare the bid materials. The group is governed by a 36-member executive committee, and has launched a series of subcommittees aimed at master planning, fundraising, outreach, and engagement. Organizers note that no tax dollars have been spent on Boston 2024, and tax dollars will not be used to build venues or pay for the operation of the Games. Public investment will be confined to roadway, transportation and infrastructure improvements, most of which are already planned and are needed with or without the Olympics.

An Olympic games in Boston would utilize existing sports venues of both professional teams and area colleges, which could reduce potential costs.  Infrastructure improvements, such as in transportation, are already on the drawing board, and could accelerate with a Boston bid.

The U.S. last hosted a Summer Olympiad in Atlanta in 1996; a Winter Olympics in 2002.  St. Louis hosted in 1904 and Los Angeles held the Games in both 1932 and 1984. In recent years, the unsuccessful U.S. bids to the IOC was to host the Summer Games were New York (2012) and Chicago (2016).  The 2016 Games will be held in Rio de Janeiro and the 2020 Summer Olympics are scheduled to be held in Tokyo, Japan.  Other potential contenders, according to published reports, include Paris, Rome,Doha, Istanbul and either Hamburg or Berlin in Germany.

“Holding the Games in the Boston area would serve as a catalyst for growth in the region,” said John Fish, CEO of Suffolk Construction and driving force in the initiative. “We are also excited for the chance to deliver something that is both powerful and meaningful for the worldwide Olympic and Paralympic movements that will also connect more youth to sport.”

Fairfield County May Hold Key to Trans-Atlantic Flights at Bradley; Passenger Numbers Increasing

Bradley International Airport has seen passenger traffic increase for two consecutive months, and is stepping up efforts to re-establish service to trans-Atlantic destinations. The Connecticut Airport Authority (CAA) is working with the state’s business community and potential airline carriers to demonstrate the need for the overseas service. In May, passenger traffic at Bradley increased 9 percent, compared with a 7.8 percent decrease at T.F. Green Airport in Providence and a 9.5 percent decrease at Manchester Regional Airport in New Hampshire. Logan International Airport in Boston increased 7.5 percent that month.

During June, Bradley saw a 9.3 percent increase in passengers, while Providence saw a 7.3 percent decrease and Manchester saw passenger numbers drop by 14.6 percent. Logan experienced a 4.1 percent increase in June.  July data was not yet available.

Kevin A. Dillon, Executive Director of the Connecticut Airport Authority, told members of the CAA at their August meeting that the state’s improved economy and ongoing efforts to add capacity at the airport are lead factors in the upbeat numbers. United Airlines recently announced plans to begin service to Houston in October. In June, JetBlue initiated service from Bradley to Reagan National Airport in Washington, D.C.

Year to date, Dillon reported, passenger numbers at Bradley are up 10.6 percent, while Providence is down 6.8 percent, Manchester is down 13.0 percent, and Logan is up slightly, 4.4 percent.

The return of trans-Atlantic service to Bradley is one of the CAA’s top priorities, Dillon said. Much of the business case for trans-Atlantic routes depends on corporate clients outside the immediate Hartford-Springfield market, Dillon explained. He indicated that the CAA would be “orienting our advertising program for the next year” toward Fairfield County and Southeastern Connecticut, to include targeted outreach urging potential business customers to “give Bradley a try,” underscoring that “Bradley is a great option” compared with the New York airports.

The CAA is also poised to move forward with the demolition of the old Terminal B at Bradley, with the contract awarded to S&R Corporation of Lowell MA, with a price tag of $12, 572,622.75. The CAA anticipates that the demolition will begin before the end of this month, consistent with the airport’s strategic plan. The goal of the CAA is to make Connecticut’s airports more attractive to new airlines, bring in new routes, and support Connecticut’s overall economic development and growth strategy.

Members of the CAA also discussed a potential new retail business for the airport – Dairy Queen – and approved plans for a 20-year agreement with WFSB-TV for the lease of land at Bradley for a Doppler radar installation at Bradley, which would be relocated from Terminal B where it has been since 1999.

Bradley will also be enhancing band-with capacity of wi-fi at the airport, which has seen increased usage as passenger levels have increased.

Bradley International Airport is the second largest airport in New England. According to the most recent economic impact analysis, Bradley contributes $4 billion in economic activity to the state of Connecticut and the surrounding region, representing $1.2 billion in wages and 18,000 full-time jobs. The CAA was established in 2011 to develop, improve, and operate Bradley International Airport and the state’s five general aviation airports.

Summer Sandwiches: Lobster Roll is Connecticut Standout, Zagat Says

When Zagat’s decided to take a bite into the uniqueness of sandwiches during August (It is national sandwich month! Who knew?) – highlighting particularly noteworthy culinary endeavors in every state in the nation – the focus in Connecticut landed squarely on the lobster roll. Their review of “delicious regional sandwiches” found in each state had some overlap (Maine was also noted for its Lobster Roll, for example) and some regional favorites with a national following. And some surprises (see bison, reindeer, and marshmallow, below).

“While many consider the cold, mayonnaise-driven Maine lobster roll to be the quintessential version of the sandwich, the first lobster roll was actually a hot, buttered one served at a restaurant called Perry’s in Milford, Connecticut, in the 1920s,” Zagat’s explained. “This version is usually simpler, featuring just lobster meat, butter, and maybe some black pepper or lemon juice on a grilled, split-top hot dog bun, and served with potato chips or French fries. “

Cited by the Zagat survey was Abbott’s Lobster in the Rough in Noank, founded in 1947. “They take the simplicity of the Connecticut-style hot lobster roll and turn it into an art form. Their award-winning sandwich is made with a full quarter-pound of lobster meat (more than is found in the average small lobster) drenched in melted creamery butter and heaped onto a bun. It’s a sandwich so opulent, it’s well worth the trip to this far-off-the-beaten-path lobster pound to get one (not to mention the crowds you have to battle to order).”

Noteworthy in the region were the Italian Sub in New Jersey and the Italian Grinder in Rhode Island. (A distinction without a difference?) In Massachusetts, the Zagat selection was the Fluffernutter: “The delectable marshmallow fluff was in fact invented in Somerville, Massachusetts, in 1917. A man named Archibald Query sold it door-to-door before he sold the recipe, though who it is that thought to pair it with peanut butter on white bread is not as clear. Nevertheless, the fluff is celebrated to this day with a Fluff Festival in Somerville” in September.

New Hampshire was noted for its “Beer-Battered Fish Sandwich” and Vermont for the aptly-named Vermonter, a “ sweet-and-savory sandwich that typically includes either turkey or ham (sometimes both), sharp Vermont cheddar cheese, thinly-sliced green apples and honey mustard, although there are many different variations (including a decent number that come with cranberry mayonnaise instead of honey mustard).”

In case you were wondering, in Alaska it is the Reindeer Sausage Sandwich, in Wyoming the Bison Reuben, in Alabama the Chicken Sandwich with White Sauce, and in Arkansas the Fried Bologna Sandwich, and Mississippi the Elvis sandwich (peanut butter, fried banana and bacon). The Zagat’s  reporting (and tasting) was conducted for the August 2013 observance of National Sandwich Month, with a tip of the plate to the notable Earl of Sandwich.