Unhealthy Food Marketing Targets Hispanic Youth, UConn Researchers Find

Hispanic children and youth, particularly youth in Spanish-speaking households, visited food/beverage websites at higher rates than their non-Hispanic counterparts, despite fewer visits to the Internet overall, according to a research study published by University of Connecticut faculty members. “The frequency with which youth in Spanish-speaking households visited popular food and beverage websites compared with primarily English-speaking Hispanic youth raises further concerns due to the potential for these sites to reinforce preferences for an ‘‘American’’ diet among less acculturated youth, which could contribute to Hispanic youth’s worsening diet with greater acculturation,” Maia Hyary and Jennifer Harris point out in the inaugural issue of the journal Health Equity, published in September.

They stress that “Further research is needed to understand why Hispanic youth disproportionately visit food/beverage websites to help inform potential actions to reduce their exposure to unhealthy food marketing.”

The researchers warn that “given higher rates of obesity and diet-related diseases among Hispanic youth, food and beverage companies should not target marketing of unhealthy products to Hispanic youth online.”

Dr. Jennifer L. Harris is Director of Marketing Initiatives at the Rudd Center for Food Policy and Obesity and Associate Professor in Allied Health Sciences at University of Connecticut. She leads a multidisciplinary team of researchers who study food marketing to children, adolescents, and parents, and how it impacts their diets and health. Maia Hyary is a PhD student at the Heller School for Social Policy and Management at Brandeis University and a former Rudd Center Research Associate.

Food and beverage companies often target marketing for nutrient-poor products such as candy, sugary drinks, snack foods, and fast-food restaurants to Hispanic audiences, including youth, the researchers state.  They cite previous research that has documented disproportionate exposure to unhealthy food marketing by Hispanic youth in their communities and on TV, but theirs is the first examination of the phenomenon on the internet.

Sites that were relatively more popular with Hispanic youth than with non-Hispanic youth included ChuckeCheese.com, HappyMeal.com, the Lunchables website, FrostedFlakes.com, and two Spanish language websites (ComidaKraft.com and McDonald’sMeEncanta.com). Among Hispanic children (under 12 years), ChuckECheese.com, FrootLoops.com, HappyMeal.com, TacoBell.com, LuckyCharms.com, and SubwayKids.com were relatively more popular.

Health Equity is a new peer-reviewed open access journal that “meets the urgent need for authoritative information about health disparities and health equity among vulnerable populations,” according to the publication’s website, “with the goal of providing optimal outcomes and ultimately health equity for all.” The journal intends to provide coverage ranging from translational research to prevention, diagnosis, treatment, and management of disease and illness, in order to serve as a primary resource for organizations and individuals who serve these populations at the community, state, regional, tribal, and national levels.

 

PHOTO:  Dr. Jennifer L. Harris, Maia Hyary

“Museum Day Live” Event to Include 18 Connecticut Museums

Eighteen Connecticut museums in twelve communities will be participating in Museum Day Live! On September 23, offering free admission in a national initiative led by Smithsonian magazine and supported by Microsoft, to increase awareness of the assets that museums have to offer residents throughout the country. Museum Day Live! is described as “an annual celebration of boundless curiosity.” Participating museums and cultural institutions across the country provide entry to anyone presenting a Museum Day Live! ticket. Individuals can get tickets on-line to any of the participating museums, simply by indicating the museum they intend to visit.  A ticket specific to that museum is then downloaded, and recipients can either print the ticket or show it on their smart phones in many of the museums.

To get free admission, guests must present an official Museum Day Live! Ticket, which provides general admission for the ticketholder plus one guest.  It is not valid for special exhibits, parking, IMAX film screening or any other offer.

Across the country, there are nearly 1200 participating museums, including 457 museums in the Northeast, 188 across the South, 402 in the Mid-West and 136 in the Western U.S.

Participating museums in Connecticut include:

BRISTOL

DANBURY

Danbury Museum and Historical Society Authority

FAIRFIELD

Fairfield University Art Museum 

GREENWICH

Bruce Museum

HARTFORD

MASHANTUCKET

Mashantucket Pequot Museum & Research Center 

NEW HAVEN

NEW LONDONCustom House Maritime Museum

RIDGEFIELD

The Aldrich Contemporary Art Museum

TOLLAND

WEST HARTFORD

Art Museum, University of Saint Joseph 

WOODBURY

Glebe House Museum & Gertrude Jekyll Garden

 

 

Broadway Awards Point Spotlight at Connecticut Connections

Westport native Justin Paul is having a big year.  The 2003 Staples High School graduate  added two Tony Awards this week to an Oscar won just months ago. And he is not the only Connecticut connection to the Tony Awards, announced on Sunday night. Paul won in the Best Original Score category for his work on Broadway’s “Dear Evan Hansen,” along with writing partner Benj Pasek. Before the night was out, the writers were back on the Radio City Music Hall stage to share another Tony for Best Musical for “Dear Evan Hansen.” In all, the play won six Tonys. Paul was the show's co-composer, co-lyricist and co-creator.

Rebecca Taichman won for directing "Indecent," the klezmer-scored historical drama about the Yiddish Theater that she co-created with playwright Paula Vogel. "Indecent" had its world premiere at the Yale Repertory Theatre in New Haven in 2015. The play began as Taichman's thesis project for the Yale School of Drama in 2001. "Indecent" also won for best lighting for a play.

The 9/11-themed musical "Come From Away" won for best direction of a musical, Yale University graduate Christopher Ashley. It had a significant early reading at Goodspeed Musicals' Festival of New Artists in 2013. One of the show's producers spoke about "Come From Away" at this year's Goodspeed festival, just prior to the Broadway production opening.

Paul won an Oscar Award in February for Best Original Song during the Academy Awards for “City of Stars” from “La La Land.” At that ceremony, he thanked Westport's education and arts communities in his speech: "I was educated in public schools where arts and culture were valued and recognized and a resource," said Paul. "I am so grateful to all my teachers who taught so much and gave so much to us."  Paul shared the award for the song "City of Stars," from the film "La La Land," with fellow lyricist Benj Pasek and composer Justin Hurwitz, and Hurwitz's score from the film also won an Oscar.

Additional Connecticut connections at the Tony Awards:  the revival of "Hello, Dolly!" won awards for best revival of a musical, actress, featured actor and costumes. The show is based on a play by Thornton Wilder, who lived a large part of his life in the New Haven area. And the late August Wilson's "Jitney" won a Tony for best revival of a play. The majority of the 10 plays in Wilson's "Century Cycle" (though not "Jitney") were developed at the Eugene O'Neill Theater Center in Waterford and the Yale Repertory Theatre.

Waterbury, Hartford, Simsbury Receive National Recognition for Main Street Initiatives; Eight Local Efforts to Receive Awards

Three Connecticut communities in the Connecticut Main Street network have achieved accreditation for meeting the commercial district revitalization performance standards set by Main Street America, a subsidiary of the National Trust for Historic Preservation. The Connecticut Main Street programs that earned accreditation for their 2016 performance are Simsbury Main Street Partnership, Upper Albany Main Street (Hartford), and Main Street Waterbury.

The accreditation was announced at the 2017 Main Street Now Conference in Pittsburgh. Each year, Main Street America and its partners announce the list of accredited Main Street programs, which have demonstrated exemplary commitment to historic preservation and community revitalization through the Main Street Four Point Approach.

"Connecticut's Main Street America Accredited programs, Simsbury Main Street Partnership, Upper Albany Main Street (Hartford), and Main Street Waterbury, are well-established Main Street management organizations with histories of strong and dynamic leadership. Each has developed and maintained outstanding programs that increase the economic value of their districts while improving the quality of life for area residents," said Kimberley Parsons-Whitaker, Associate Director of Connecticut Main Street Center.

"Main Street revitalization is sustainable when the professional management organization is committed to engaging local stakeholders (business and property owners, anchor institutions, local government, and local residents) in envisioning a vibrant Main Street, and developing strong partnerships that result in action-oriented steps that bring the Main Street neighborhood back to life."

Working in partnership with Main Street America, Connecticut Main Street Center evaluates each of the state's Designated Main Street Programs annually to identify those programs that meet ten performance standards. Evaluation criteria determine the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

The recognition doesn’t stop there.  Connecticut Main Street Center will be presenting its annual Awards of Excellence on Thursday, May 18 at the Legislative Office Building in Hartford.

Among the recipients: a downtown management organization engaging the community in envisioning two underutilized parks as places that downtown residents, visitors, workers and families can mingle with artists and creatives, and a regional planning organization that created a program focused on supporting local businesses, creating jobs and filling vacant spaces in eight village.

In total, eight recipients have been selected to receive the prestigious awards, including organizations and initiatives from Bridgeport, Unionville Village in Farmington, Hartford, Meriden, New Britain, New Haven, and the Northwest Corner.

Among the winning entries: a 14-acre flood control project that created a public park and mixed-use economic development in downtown Meriden; a comprehensive and complete overhaul of the City of Hartford’s zoning language and process; an interpretive wayfinding/signage program that connects Walnut Hill Park, Little Poland and Downtown New Britain; the restoration of a historic ball bearing mill on the banks of the Farmington River into a mixed-use campus in the heart of Unionville Village; a Twilight Bike Race & Street Festival that celebrates biking, food, culture and entertainment in Downtown New Haven; and the redevelopment of a 1903 factory building into 72 units of market rate housing within easy walking distance of jobs and transit in downtown Hartford.

Created in 2003 to recognize outstanding projects, individuals and community efforts to bring traditional downtowns and neighborhood commercial districts back to life, socially and economically, the Awards of Excellence are presented annually. CMSC’s mission is to be the catalyst that ignites Connecticut’s Main Streets as the cornerstone of thriving communities. CMSC is dedicated to community and economic development within the context of historic preservation, and is committed to bringing Connecticut’s commercial districts back to life socially and economically. CMSC is supported by its Founding Sponsors, the CT Department of Economic & Community Development (DECD) and Eversource Energy. CMSC is also supported by its Growth Sponsors, UIL Holdings Corp. and the State Historic Preservation Office.

 

 

Fun in CT? Ranked 37th in the US, But Among Leaders in Marinas, Fitness Centers, Money Spent on Recreation

While Connecticut ranked 37th overall among the nation’s 50 states analyzed for their “fun” quotient, the state did have some standout rankings in specific categories – including the amount of money individual residents spend on recreation.  Despite ranking 35th overall in “entertainment & recreation” categories and 40th in “nightlife,” the state reached the top five in three sub-categories. In the analysis by the financial website WalletHub, Connecticut ranked third in the number of fitness centers per capita, at 15.7. New England neighbor Massachusetts ranked #1 with 17, and New Hampshire, New Jersey and Montana rounded out the top five in that category.

Connecticut ranked #1 in number of marinas per capita, tied with Maine and Rhode Island. Connecticut has 3.48 marinas per 100,000 residents, the data indicated. Maryland and Vermont ranked fourth and fifth, respectively.

In another top five finish, Connecticut ranked fourth in Personal Expenditures on Recreation per capita, at just over $1,900. Minnesota ranked first at $2,058. The Top 5 states, in order, were Minnesota, Massachusetts, Colorado, Connecticut and New Hampshire.

Overall, the “most fun states” were Nevada, South Dakota, Colorado, North Dakota, New York, Wyoming, Oregon, Louisiana, Montana, Hawaii, Maine, Minnesota, Florida, Vermont and California.  At the bottom of the list were Arkansas, Kentucky, Alabama, West Virginia and Mississippi.

The overall rankings were weighted 80-20 between Entertainment & Recreation and Nightlife.  The Entertainment & Recreation categories included restaurants, beaches, movie theaters,  national parks, arts venues, and state spending on parks and recreation. The nightlife category included average beer & wine prices, movie costs, music festivals and access to bars.

Data used to create the ranking, which included 22 separate sub-categories, were collected from U.S. Census Bureau, Bureau of Economic Analysis, National Park Service, Council for Community and Economic Research, TripAdvisor, Beachapedia, Stadium and Arena Visits, Graphiq, American Gaming Association and WalletHub research.

 

$93 Million in Tax Credits to Film, Digital Industries in Connecticut

An estimated $349 million was spent in Connecticut by qualified productions and $93 million in tax credits were issued to 25 media production companies under the state’s tax credit program during fiscal year 2016.  The tax credits are designed to boost the state’s economy by attracting film and digital productions to the state, creating employment opportunities for state residents. According to the Office of Film, Television and Digital Media, which supports and enhances Connecticut’s film, television and digital media industry, companies are provided with direct financial assistance programs, including but not limited to loans, grants, and job expansion tax credits structured to incentivize relocation to Connecticut and the growth and development of current Connecticut-based companies.

The breakdown by industry segment:

  • Production Companies - $188 million spent; $56 million in tax credits issued
  • Film Infrastructure - $106 million spent, $21 million in tax credits
  • Digital Animation - $54 million spent; $15 million in tax credits

Film infrastructure tax credits went to companies including ESPN in Bristol and NBC Universal in Stamford; Digital Animation tax credits to Blue Sky Studios in Greenwich.

The production companies receiving tax credits from the state included well-known names such as A&E, Connecticut Public Broadcasting, ESPN, World Wrestling Entertainment and Bob’s Discount Furniture, which received just under a million dollars in tax credits under the program.

The legislation, first approved in 2006 and amended twice during the past decade, makes it possible for eligible production companies to receive a tax credit on a sliding scale of up to 30 percent on qualified digital media and motion picture production, pre-production and post production expenses incurred in the state. The Office “actively assists local, national and international motion picture, TV and media production entities with finding locations in Connecticut, rules and procedures, securing permits, hiring local cast and crew and other services,” according to the agency’s website.  In addition, the Office “represents the state and its agencies, municipalities and resident media professionals in interactions with media production entities and the industry at large.”

The popular reality courtroom drama “The People’s Court” announced this month plans to move to a new location on Stamford’s West Side. The show’s production company, Ralph Edwards/Stu Billett Productions, is moving its headquarters to an 18,739-square-foot space at 470 West Ave., from its current space at 300 Stillwater Avenue in the city. Ralph Edwards/Stu Billett Productions received nearly $4 million in tax credits in fiscal year 2016, spending just over $13 million in the state on a number of prominent program productions.

This summer, a digital training program will provide courses at the UConn Stamford Campus including social media management, web design and development, and manipulating digital content.  Digital Media CT (DMCT) is developed in partnership by the Connecticut Office of Film, Television & Digital Media and the University of Connecticut Digital Media & Design Department. It has been designed for individuals who want to develop the basic skills necessary to seek work in the industry or enhance their current skill set and advance their careers.

The program is described as most appropriate for individuals with prior or current professional experience in the industry, college graduates with majors in communications, film, television, marketing, and digital media, or students currently enrolled in relative academic coursework.

Later this year from Blue Sky:

https://youtu.be/jyJgGsZo2wA

Hartford Baseball Being Broadcast in Spanish, English

The Hartford Yard Goats minor league baseball team has played the first of 70 home games at Dunkin' Donuts Park. The broadcasts, like the season, have begun with new homes. All 140 games will be broadcast on the Yard Goats Radio Network, which can also be heard on-line at yardgoats.com and on smart phone devices through the iheartradio app.  The Yard Goats will also have all home games broadcast in Spanish through a partnership with iHeartMedia and WPRX 1120AM. At part of the team’s outreach to the region’s Spanish-speaking population, pocket schedules in Spanish that will be distributed throughout the Greater Hartford area.  According to the 200 U.S. Census, 43 percent of Hartford's population is Hispanic.  

Jeff Dooley is set to begin his first season as the "Voice of the Yard Goats" after calling New Britain Rock Cats broadcasts for the past 18 years. He is the lead play-by-play announcer for all games on radio and television and hosts complete coverage of the Pre-game and Post Game shows for all games, home and road. His broadcasts can be heard on i-Heart Media Hartford affiliate, News Radio 1410 AM (WPOP), AM 1150 (WMRD), AM 1420 (WLIS). Home games are streamed on MiLB.TV.

Dan Lovallo also returns to the Yard Goats broadcast booth. He broadcast the team’s games on radio from 2000 through 2008 and worked on select broadcasts the last two seasons. He has an extensive background in broadcasting professional baseball and sports in general.  In 1983, Lovallo began broadcasting games for the Kinston, NC Blue Jays, then affiliated with the Toronto Blue Jays. Lovallo moved on to the Richmond, VA Braves in 1985, then the top farm club of the Atlanta Braves.

Dooley was behind the microphone for some of the most memorable moments in Rock Cats history, including three Eastern League Playoff Series, a major league exhibition game with the Minnesota Twins, and the only two no-hitters in franchise history. He was the television play-by-play broadcaster for the 2013 Eastern League All-Star Game and called the 2003 EL All-Star game on radio. Additionally, Dooley was the master of ceremonies at the All-Star Luncheon at the ESPN headquarters in Bristol. Additionally, Dooley is the play-by-play voice of the University of Hartford Men's Basketball Team.

In 1990, Lovallo returned to his home state of Connecticut and eventually joined WDRC radio in Hartford to become news and sports director. He now joins Brad Davis on mornings on the Talk of Connecticut network. His assignments included broadcasting women's and men's professional basketball, college basketball for the University of Hartford.  In addition to Yard Goats broadcasts, Lovallo continues to serve as radio "Voice of the Manchester Road Race," and broadcasts high school football games on WAPJ radio. He is also the publisher and editor of two baseball-related websites, Your Baseball Buzz and Baseball on the Fly.

The team’s 70 home games broadcast in Spanish on 1120-AM WPRX in Hartford, will have the father-son duo of Danny and Derek Rodriguez at the microphone.

"We are extremely excited to partner with WPRX and bring Yard Goats Baseball to a new radio audience," said Yard Goats owner Josh Solomon.  "It is really important to our organization to have our broadcasts also available in Spanish, knowing how much the Hispanic community loves baseball, and we feel this is a wonderful way to reach the Latino community."

WPRX AM 1120 is a community based radio station with local programming such as news, traffic, and weather.  WPRX, which transmits 24 hours a day, 7 days a week, has live on air talent from its studio and also is very involved with local community events making it a natural fit with the Yard Goats.

"We are thrilled to be to partnering with the Hartford Yard Goats and having their home games broadcast in Spanish on our radio station," said WPRX owner Oscar Nieves.  "So many of our loyal listeners love the game of baseball and are excited about the new Yard Goats brand.  We know that this is going to be a home run."

 

Connecticut Main Street Center Award Winners Reflect Excellence, Community Involvement

A downtown management organization engaging the community in envisioning two underutilized parks as places that downtown residents, visitors, workers and families can mingle with artists and creatives, and a regional planning organization that created a program focused on supporting local businesses, creating jobs and filling vacant spaces in eight village centers are just two of this year's Awards of Excellence winners being recognized by the Connecticut Main Street Center (CMSC). In total, eight recipients have been selected to receive the prestigious awards, including organizations and initiatives from Bridgeport, Unionville Village in Farmington, Hartford, Meriden, New Britain, New Haven, and the Northwest Corner.  The awards will be presented at CMSC's Vibrant Main Streets event in the atrium of the Legislative Office Building on May 18 in Hartford.

The other winning entries include:

  • a 14-acre flood control project that created a public park and mixed-use economic development in downtown Meriden;
  • a comprehensive and complete overhaul of the City of Hartford's zoning language and process;
  • an interpretive wayfinding/signage program that connects Walnut Hill Park, Little Poland and Downtown New Britain;
  • the restoration of a historic ball bearing mill on the banks of the Farmington River into a mixed-use campus in the heart of Unionville Village;
  • a Twilight Bike Race & Street Festival that celebrates biking, food, culture and entertainment in Downtown New Haven; and
  • the redevelopment of a 1903 factory building into 72 units of market rate housing within easy walking distance of jobs and transit in downtown Hartford.

"This year's winners represent both catalytic and keystone initiatives that ignite and support significant positive change in Main Street communities," said CMSC Associate Director Kimberley Parsons-Whitaker. "From engaging the community in playing a proactive role in local economic development and envisioning new life for their historic public places, to the complex redevelopment of historic mills and factories for modern residential and commercial uses, our 2017 award recipients are leaders in re-imagining Main Streets."

In addition to its Awards of Excellence, CMSC also named the recipient of its 2017 Founder's Award, presented by Eversource Energy. CMSC founding President & CEO John Simone, who will retire in August, was selected to receive the Founder's Award for his more than 17 years of leading the organization's evolution as the voice of downtown, and for championing the tools, resources and political will needed for Connecticut's Main Streets to thrive.

Connecticut Main Street Center's mission is to be "the catalyst that ignites Connecticut’s Main Streets as the cornerstone of thriving communities."  CMSC works at both the local and State level to create and implement successful downtowns that meet the needs of residents and visitors. The organization describes a successful downtown as "one that incorporates housing, retail, social and business opportunities with transportation options for all users – walkers, cyclists, motorists and more."   Created in 2003 to recognize outstanding projects, individuals and community efforts to bring traditional downtowns and neighborhood commercial districts back to life, socially and economically, the Awards of Excellence are presented annually.

 

2017 Connecticut Main Street Center Awards of Excellence

CT Main Street Catalyst Awards

  •  Meriden Green - Recipient: City of Meriden. Partners: State of CT (DECD, DEEP, DOT); U.S. EPA; FEMA; Army Corps of Engineers; Meriden Flood Control Implementation Agency; Milone and MacBroom; AECOM; and La Rosa Construction.
  • Downtown Bridgeport Placemaking Program & Downtown Farmers Market at McLevy Green - Recipient: Bridgeport Downtown Special Services District. Partners: Project for Public Spaces; New Venture Advisors LLC.
  • ZoneHartford: Form-Based Code Zoning Regulations - Recipient: City of Hartford. Partners: Fitzgerald & Halliday, Inc.

CT Main Street Keystone Awards

  • Collaborative Shared Economic Development Services Project - Recipient: NW Hills Council of Governments. Partners: Goman+York; One Eleven Group; State of CT (OPM); Towns of Canaan/ Falls Village, Cornwall, Goshen, Kent, North Canaan, Norfolk, Salisbury/Lakeville and Sharon
  • New Britain Historic Trails & Signage Program - Recipients: City of New Britain; TO Design LLC. Partners: National Parks Service
  • Upson Market Place, Unionville - Recipient: Brian Lyman of Parker Benjamin Real Estate Services LLC. Partners: Town of Farmington.
  • New Haven Grand Prix: a Twilight Bicycle Race & Street Festival - Recipients: CT Cycling Advancement Program; Town Green District (New Haven). Partners: City of New Haven; Taste of New Haven.
  • Capewell Lofts, Hartford - Recipient: CIL. Partners: Capital Regional Development Authority; State of CT (DECD); InsurBanc; Guilford Savings Bank; Crosskey Architects; TO Design

Survey Says: Hartford Is Among Nation’s Top Up-and-Coming Cities

What do Milwaukee, Syracuse and Hartford have in common? They are all – believe it or not – the nation’s most notable “up-can-coming place to live,” according to a new national analysis of the top places to live in the U.S.

In calculating the second-annual ranking of the Best Places to Live in the U.S., which evaluates the 100 most populous metro areas in the country based on qualities that Americans care about most, U.S. News looked at affordability, employment opportunities and the overall quality of life in each place.  Hartford’s ranking jumped from number 59 a year ago to number 31 this year, among the largest leaps of any city in the nation.

The leading reason cited by the publication is the increase in jobs.

"The Hartford region has seen some strong employment growth in a number of high-productivity sectors, including professional, technical services, education and health services," said Alissa DeJonge, vice president of research at the Connecticut Economic Resource Center.

The types of job opportunities that are available in the Hartford area tend to pay well, the publication points out, “with residents earning nearly $57,000 per year on average, which is significantly more than the average American's salary of $48,320 per year. United Technologies Corp. provides employment to residents in the manufacturing and engineering sectors, and the region is home to some of the country's largest financial institutions, including Aetna Inc. and the Hartford Financial Services Group.”

"Hartford is known as the 'insurance capital' of the U.S., a title substantiated with Connecticut ranking No. 1 in the U.S. for insurance employment per capita, with many of those employers located in the Hartford region," added Susan Winkler, executive director of Connecticut Insurance and Financial Services. "Connecticut is also home to the highest concentration of actuaries – many located in the Hartford region."

The U.S. News review also notes that the region features a diverse selection of restaurants and cultural attractions. Paul Pita, CEO and executive creative director of Hartford-based digital marketing firm The Pita Group, told U.S. News "Hartford is a great place to live because residents have access to what they need: great options for housing, great educational options and a wide variety of lifestyle options for food, arts, culture, entertainment and outdoor activities."

Syracuse moved from #53 to #28, and Milwaukee climbed from #72 to #47.  The top 10 places to live in the U.S., according to the rankings, are Austin, Denver, San Jose, Washington D.C., Fayetteville, Seattle, Raleigh/Durham, Boston, Des Moines, Salt Lake City and Colorado Springs.  Portland, Maine ranked #26 and Albany ranked #30, just ahead of Hartford.  New Haven ranked #81 in the top 100.

The metro areas included in the rankings were evaluated by U.S. News using data from sources including the United States Census Bureau, the Federal Bureau of Investigation, the Department of Labor and U.S. News' own internal resources. This data was categorized into five indexes – Job Market (including salary and unemployment rates), Value Index (including cost of living), Quality of Life Index (including education, crime, commuting, and health care), Desirability Index, and Net Migration - and then evaluated using a methodology determined by Americans' preferences. The percent weighting for each index was determined by the answers to a public survey in which people from across the country voted for what they believed was the most important thing to consider when thinking about moving, according to U.S. News.

Whalers Hartford Attendance 20 Years Ago Exceeds Islanders in Brooklyn

For Hartford hockey fans of the Whalers vintage, a peek at this year’s National Hockey League (NHL) attendance figures are either demoralizing or encouraging – or both.  It has been two decades since the Whalers were uprooted by ownership, replanted in North Carolina and renamed the Hurricanes, and two weeks since Gov. Dannel Malloy and Hartford Mayor Luke Bronin took their first shot at the now Brooklyn-based New York Islanders. Lowest attendance in the NHL this year belongs to the Carolina Hurricanes, at 12,025 through 24 home games, followed at the bottom of the league by the Islanders, averaging 12,829 through 32 home games, as of this week.

Last year, the 2015-16 season, the Hurricanes averaged 12,203 for their 41 home games, last in the league, while the Islanders were third lowest in the NHL at 13,626.  Both are lower than the Whalers average attendance in their final season in Hartford, nearly two decades ago.

In comparison, the top teams in the league this year for home attendance are the Chicago Black Hawks, averaging 21,669 and Montreal Canadians, seeing 21,288 per game thus far this year.

In their final season on Long Island at the Nassau Coliseum in 2015-16, the Islanders average home attendance was 15,189, an increase from the immediate previous seasons.  The Carolina Hurricanes had the second lowest attendance in the league that year, at 12,594.  During the 2012-13 season, the Islanders attendance was the lowest in the 30-team league, at 13,306.

With more than 1,000 obstructed seats in the Barclay Center arena that the Islanders share with the New York Nets in Brooklyn, rumors have circulated since last year of a possible move to a new arena in Queens built for hockey, unlike the Islanders current home, first and foremost a basketball arena.  There has been local opposition to that possibility.  Recent published reports have also indicated that the Barclay Center and Islanders could part company after the 2018-19 season or a year earlier if the team decides to relocate.

With no official word one way or the other, Connecticut officials are taking their shot, with a possible assist from a $250 million makeover of the XL Center, former home of the Whalers.  That proposal must be approved by the state legislature, a tall order at a time when the state budget deficit is approaching $2 billion.

In the Whalers’ final season in Hartford, 1996-97, attendance at the Hartford Civic Center had grown to 87 percent of capacity, with an average attendance of 13,680 per game.  Published reports suggest that the average attendance was, in reality, higher than 14,000 per game by 1996-97, but Whalers ownership did not count the skyboxes and coliseum club seating because the revenue streams went to the state, rather than the team.  Attendance increased for four consecutive years before management moved the team from Hartford. (To 10,407 in 1993-94, 11,835 in 1994-95, 11,983 in 1995-96 and 13,680 in 1996-97.)

During the team’s tenure in Hartford, average attendance exceeded 14,000 twice – in 1987-88 and 1986-87, when the team ranked 13th in the league in attendance in both seasons.

In recent years, the Islanders have been at or near the bottom of the league in home attendance:

  • 2015-16       28th
  • 2014-15      25th
  • 2013-14      26th
  • 2012-13      30th
  • 2011-12      29th
  • 2010-11      30th
  • 2009-10      29th

Whalers merchandise continues to sell well, despite the team not having played a single game in this century.  Whalers merchandise was Reebok's top selling non-current NHL team, according to published reports in 2015. While the company has expanded its lineup to include Whalers logos from different eras, the Hartford Business Journal reported, gear featuring the team's original logo remained the most popular and continues to be offered on the NHL Official Shop website, on multiple websites and in retail locations in the U.S. and Canada.

The Connecticut officials said “this is a ready market anxious for an NHL team, eager to fill seats, buy merchandise, and support your team,” reminding Islanders officials that ““Your AHL affiliate is in nearby Bridgeport, allowing quick and easy access to your minor-league players, and represents a footing in Connecticut of the Islander franchise.”

The NHL has given no indication that it will approve a move out of the New York market, according to NBC Sports, although Commissioner Gary Bettman has said that the teams owners “are reviewing the situation and looking very seriously at what their options are.”

The only statement released by Islanders ownership after receiving the letter last week from Malloy and Bronin said the team does “look forward to another great year of New York Islanders hockey at Barclays Center next season.”  No word on what might, or might not, occur after that.