Medical Device Tax Seen as Inhibitor to Innovation, Repeal Sought

Emerging technologies that can develop breakthrough medical devices are at the intersection of innovation and tax policy, and a growing list of businesses and organizations are urging Congress to repeal a tax, instituted as part of the Affordable Care Act, that they say is harmful to industries with the potential to improve lives and boost local economies.  The issue has particular resonance in Connecticut, where efforts to grow technology, precision manufacturing and the medical and pharmaceutical industries have accelerated in recent years.  Medical technology creates more than two million jobs directly and indirectly across the United States. The industry is one of the few U.S. manufacturing sectors that is a net exporter, and its innovations help reduce the human and economic burden of chronic disease.  Industry officials point out that while U.S. leads the world in the development of new medical technology, the device tax “threatens that leadership.”

Earlier this year, a bipartisan majority of the U.S. House of Representatives voted to repeal the medical device tax.  The fate of the proposal in the Senate is unclear.  A growing coalition of research advocates, disability rights leaders, patient groups and others support repeal of the device tax because, they say, it drains critical resources away medical innovation.  According to a 2015 study by opponents of the tax, two-thirds of med-tech companies that were surveyed said they had to either slow or halt job growth at their companies because of the medical device tax.

Between 2002 and 2012, the number of jobs in the Medical Equipment and Supplies Manufacturing industry in Connecticut increased by 10.75 percent, with the addition of about 700 jobs, according to the Connecticut Economic Resource Center (CERC).  CERC’s research indicated that jobs in the field were almost twice as concentrated in Connecticut in comparison to the United States, with average wages above the national average, with more than 150 companies in the medical equipment and supplies manufacturing business.

Connecticut’s medical device industry continues to see new entries.  Just two years ago, a company launched by a 2011 UConn graduate, Orthozon Technologies, received local notice for its newly developed “minimally invasive tool for spine surgeons,” which led to the company’s quickly “gaining momentum in the medical device field,” the Fairfield County Business Journal reported that year.

The Stamford-based company’s Lumiere™ is a state-of-the-art minimally invasive surgical retractor that provides “access and visibility for physicians as well as faster and less painful recovery time for patients,” according to the company website.  Utilizing a patented technology with powerful unobstructed fiber optic lighting, translucent retractor blades, full medial access, and an expandable field of view, the medical device provides surgeons with a tool “for quicker and more efficient spinal decompressions.”

Earlier this month, when the state’s fastest growing technology firms were honored at the 2015 Marcum Tech Top 40, in partnership with the Connecticut Technology Council, medical devices were among the technologies highlighted. 

One of the leading categories included “Medical Devices companies manufacturing medical instruments and devices including medical diagnostic equipment (X-ray, CAT scan, MRI), medical therapeutic devices (drug delivery, surgical instruments, pacemakers, artificial organs), and other health related products such as medical monitoring equipment and handicap aids.”

Among the companies selected was Guilford-based Bio-Med Devices, which designs, manufactures, and markets a complete line of critical care and transportable respirators/ventilators, air - oxygen blenders, ventilation monitors,  disposable and reusable breathing circuits, and accessories.

Connecticut Innovations. The state’s leading source of financing and ongoing support for Connecticut’s innovative, growing companies, highlights six Connecticut companies in the medical device industry within its investment portfolio, with some investments dating back to 2007.

Nationwide, an aging population, people with disabilities living longer lives, and chronic disease rates growing at faster rates, lead advocates of repeal say now is the time for more—not less—resources to advance cures and treatments that help people live longer and healthier lives.  The industry survey indicated that 85 percent of respondents plan to reinstate forgone R&D projects if the tax is repealed.

https://youtu.be/uqTdNffOaas

Votes to Decide if Hartford Journalism & Media Academy Will Receive $100,000 Grant

The Hartford Journalism & Media Academy is one of six education programs in New England vying for a $100,000 grant to further their student-centered learning approach to education.  Voting is now underway via the internet – and the deadline to cast a vote is September 30. The Lawrence W. O’Toole Award is given out each year to an individual, organization, school or district exhibiting great leadership through innovation or courage in moving student-centered approaches to learning forward in New England. The winner will receive a $100,000 grant from the Nellie Mae Education Foundation.

The Students at the Center Hub – a relatively new website - was created through a partnership between the Nellie Mae Education Foundation and Jobs for the Future. It is a resource for educators, families, students and communities interested in learning more about student-centered approaches to learning. Visitors to the site can “explore the research behind it; the practices that nurture it; policies that support it; and how to communicate about it.”  Details on each of the nominated programs are included on the site.

The mission of the Hub is to help raise the visibility of student-centered learning in New England and beyond, offer a centralized location for tools and resources on student-centered learning approaches, and provide a user-friendly, interactive space for practitioners, implementers and supporters of student-centered approaches to learning.

At the Hartford Journalism and Media Academy (JMA), students are learning first-hand how storytelling and student voice can transform education. Students at JMA attend a satellite campus at Connecticut Public Broadcasting Network (CPBN) in Hartford, where they are working alongside seasoned journalists to produce content for the station while gaining 21st skills like creativity, collaboration and communication. As part of the station’s Education Reporting Initiative, students are investigating the impact of student-centered learning policies and practices in the public education system.

The Nellie Mae Education Foundation is working to reshape public education across New England to be more equitable and more effective – so every student graduates from high school ready to succeed in college or the workplace – and contribute to their communities as informed citizens.

In addition to the Hartford Journalism & Media Academy, in the running for the grant are Portland Empowered (Maine), Burlington High School (Vermont), The Highlander Institute (Rhode Island), Sanborn Regional School District (New Hampshire) and Youth on Board (Boston).

Voting is open to one vote per email address. As of Monday morning, the Hartford Journalism & Media Academy was running fifth in the voting.  A total of nearly 11,000 votes had been cast.

https://youtu.be/Qq8w3mj4NZI

Got Drugs? Take 'Em Back

There will be 64 locations across Connecticut collecting drugs on Saturday, September 26.  It is part of National Prescription Drug Take-Back Day, an initiative of the U.S. Department of Justice Drug Enforcement Administration’s (DEA) Office of Diversion Control.  The aim is to get unused prescriptions and other drugs out of closets, medicine cabinets, glove compartments, and random shelves and drawers, as well as off the streets, before they end up causing harm. In Connecticut, state police barracks and many local police departments are serving as drop off points.  The collection sites will be open as part of the initiative from 10:00 AM to 2:00 PM on Saturday. (See the full list here.)

States around the country are participating, and all but Pennsylvania and Delaware, which held their collection days on September 12, are doing so on September 26. According to a public service announcement prepared by the DEA, “prescription drug abuse is an epidemic in this country, and the source of these drugs is often the home medicine cabinet.”

The National Prescription Drug Take-Back Day aims to provide a safe, convenient, and responsible means of disposing of prescription drugs, while also educating the general public about the potential for abuse of medications.

“Prescription drug abuse is a huge problem and this is a great opportunity for folks around the country to help reduce the threat,” DEA Acting Administrator Chuck Rosenberg said.  "Please clean out your medicine cabinet and make your home safe from drug theft and abuse.”

In the previous nine Take-Back events nationwide from 2010-2014, 4,823,251 pounds, or 2,411 tons of drugs were collected, officials reported.  Saturday’s event will be the 10^th national effort.

Many Americans are not aware that medicines that languish in home cabinets are highly susceptible to diversion, misuse, and abuse, according to officials. Rates of prescription drug abuse in the U.S. are at alarming rates, as are the number of accidental poisonings and overdoses due to these drugs, they point out.

Officials cite studies that show many abused prescription drugs are obtained from family and friends, including from the home medicine cabinet. In addition, manyAmericans do not know how to properly dispose of their unused medicine, often flushing them down the toilet or throwing them away – both potential safety and health hazards.

Three CT Companies Selected Among National Champions for Young Adult Hiring

The National Fund for Workforce Solutions has recognized three Connecticut companies - Starwood Hotels & Resorts Worldwide, Inc., Carey-Floyd Manufacturing, and Mallory Industries, Inc. - among 11 employers nationwide, spanning a variety of industries, as 2015 “Young Adult Employer Champions.” In its first year, the program was created to acknowledge employers who have made a lasting investment in young adult workers by promoting effective hiring techniques and providing access to onsite training and skills development opportunities that result in overall long term retention and career stability. 

Fairfield County’s Community Foundation nominated Starwood for the national award, as the Community Foundation was aware of Starwood’s deep commitment to internships for youth and young adults in Stamford, where the company is headquartered. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties.

“Fairfield County’s Community Foundation believes honoring local employers like Starwood is important as this global company in our backyard is doing exemplary work on the youth employment/internship fronts,” said Community Foundation President/CEO Juanita T. James.

Since 1981, Carey Manufacturing has been supplying catches, latches, and handles for military, aerospace, computer, electronics, telecom, automotive, and consumer applications. In addition to an expanding global sourcing network, the company owns and operates a 30,000 square foot manufacturing facility in Cromwell. Floyd Manufacturing has been a high-volume, precision machining operation for a growing number of manufacturers since 1987.

At an early stage, founders Edward Floyd and John Carey, recognized the need for a company that could produce high-quality machined components on a consistent basis, according to the company’s website.   Based on their knowledge and experience, they both formed an eight-person operation to supply high precision components for the aerospace and defense industries, which has grown to a 75-person company.

Mallory Industries, Inc., incorporated in Connecticut in 1956, became an ESOP company in 1999. Located in central Connecticut, in the Farmington Industrial Park on three acres of land, the company’s manufacturing core competency has always been perceived as a cam manufacturer. Components produced have been installed in life critical medical devices, numerous aircraft and various industrial equipment.

The 2015 Young Adult Employer Champions have made substantial commitments toward helping to create well-paying, labor market-driven careers for young adult workers in their regions, the organization explained. Through these investments, the 11 Champions have been able to “successfully engage with their local youth via industry partnerships.”   As a result of hiring young employees and providing career building opportunities, “they have seen a multitude of companywide successes, from improving retention and employee engagement to minimizing recruitment costs,” according to the National Fund for Workforce Solutions.

A primary focus area of Starwood’s Global Citizenship strategy is to provide general skills and job readiness training for unemployed and underemployed individuals. The training can promote economic growth of local communities and stimulate interest in growing sectors that will increase the pursuit of employment in hospitality and related industries.

At its Stamford headquarters, Starwood recognized two needs – a local need for digital media and IT talent and rising youth unemployment. Starwood partnered with the Stamford Mayor’s Youth Employment Program (managed by the Stamford Youth Services Bureau) and Sacred Heart University to provide high school students with customized training and internships in these fields.

The approach combines work-based and classroom learning, giving young adults a unique learning experience. Starwood also works with the Stamford Public Schools to implement year-round academic curriculum, giving students real-world educational experience so that they may expand their exposure to digital marketing. By working with its community partners, Starwood is able to expose young workers to hospitality, give them new skills and perspectives while simultaneously addressing an imperative need in the local community.

In addition to the three Connecticut headquartered companies, other 2015 Young Adult Employer Champions are:

• Sinai Hospital/LifeBridge Health, Baltimore, MD
• Suffolk Construction, Boston, MA
• PTR Baler and Compactor, Philadelphia, PA
• AugustaWestland, Philadelphia, PA
• Keats Manufacturing Company, Wheeling, IL
• Swiss Post Solutions, Inc., New York, NY
• Pointe Precision, Inc., Plover, WI
• OpenSquare, Seattle, WA

“We applaud the continuous efforts and steadfast commitment to our nation’s newest generation of workers seen in the outstanding endeavors of all of the 2015 Young Adult Employer Champions.” said Fred Dedrick, Executive Director of the National Fund for Workforce Solutions. “These Champions exemplify how investment in young adults can both transform individual lives and collectively change the landscape of our national workforce.”

The National Fund for Workforce Solutions, based in Boston, Mass., is a growing national partnership of employers, communities, workers and philanthropy. Together, they invest in more than 35 regional funder collaboratives to strengthen local economies by implementing demand-driven workforce strategies that create talent supply chains, close skill gaps and improve systems.

NewsON Venture to Bring Local Newscasts to Smart Phones & Tablets Nationwide, WTNH Set to be Among Participants

Five major broadcast television station groups collectively reaching two-thirds of U.S. TV households have formed NewsON, a new venture to provide live and same-day local TV newscasts on demand from leading stations around the country to consumers' mobile and selected connected TV devices. Two Connecticut-based TV stations are part of the NewsON venture – WTNH and WCTX, both in the Hartford-New Haven TV market, which are owned by NewsON partner Media General. The NewsON (www.newson.us) service will be provided by a new venture formed by The ABC Owned Television Station Group, Cox Media Group, Hearst Television, Media General and Raycom Media.  In New Haven, the WTNH news staff produces newscasts for WTNH NewsChannel 8 and WCTX, known as MyTV9. 

Plans for NewsON were announced prior to the more recent announcement this month of Media General’s plans to buy Meredith Corp. for about $2.4 billion in cash and stock.  Meredith, which began as an agricultural publisher in 1902, is known for magazines such as Better Homes & Gardens and Family Circle. But its 17 local TV stations – including Hartford-based WFSB - are the centerpiece of the deal. The combined company—Meredith Media General— would encompass 88 stations that reach 30 percent of U.S. households, or 34 million homes.

Meredith had not been part of the NewsON venture, and it is unclear whether the combined company would remain in the plan, or whether a combined company may be required to divest of either WFSB or WTNH, which serve the same Hartford-New Haven market.

The free, advertising-supported NewsON service will be delivered through apps available for download from leading mobile and connected TV app stores.  NewsON will enable users to watch live and on-demand newscasts from their local markets or from any of the 112 participating news stations, in 84 viewing markets across the country, whose owners have already contracted to deliver their news streams through NewsON.  These include stations in eight of the Top 10 U.S. TV markets and 17 of the top 25.

Multiple stations will be available through NewsON in 21 markets, giving viewers the opportunity to "change channels" as they wish. The number of participating TV stations is expected to grow in the months ahead as additional broadcast TV station groups activate their streams into NewsON. Whether the Hartford-New Haven market will ultimately be among them may hinge on the outcome of the Meredith-Media General deal.

Media General is one of the nation's largest connected-screen media companies that operates or services 71 television stations in 48 markets, along with the industry's leading digital media business. Their portfolio of broadcast, digital and mobile products informs and engages 23 percent of U.S. TV households and 46 percent of the U.S. Internet audience.

"As a truly connected-screen media company, we are always seeking innovative ways to share our superior local content with a broader audience, no matter where, when or what screen or device they prefer," said Robb Richter, Chief Digital Officer of Richmond, VA based Media General.  He told Connecticut by the Numbers said the new service would provide “brand extension” for WTNH newscasts, and increase viewership.  “Now, about 15% to 20% of the market has downloaded their app.  This will draw more people to WTNH who have not. It’s a great way to gain more audience.”

Richter said that the appetite for breaking news is strong, and that may be attractive to advertisers as well, as more people use mobile devices to watch locally originated newscasts.  The ability to send out breaking news alerts and live stream coverage of breaking local news provides a potential new revenue stream,” as well as providing viewers nationwide easy access to local coverage of news that may be of interest beyond a local region.

A recent commentary by former WFSB news director Mark Effron, now a college professor, points to the need for local news to find new ways to attract audiences – especially younger audiences, for whom watching television on a television is fast becoming a footnote in their media consumption.

“For them, watching content on channels and networks and stations hasn’t only lessened, it’s actually fallen off the cliff,” Effron observed.

NewsON officials stress that Americans place a great deal of trust in their local news teams, who are typically the first informers from the local scene of the biggest news developments around the country.  NewsON will bring instant access to live local news to a generation of viewers accustomed to using mobile and connected TV platforms to stay informed.

According to the March 2015 report "Local News in a Digital Age" by the Pew Research Center, local TV stations remain the dominant source of news for Americans in large and small markets.  NewsOn points out that the appetite for local and neighborhood news, the staple of TV station newscast coverage, is up to twice the appetite for national and international news, the study found.

The NewsON service, current in BETA testing, is expected to launch to the public later this fall. “We are driving the evolution in local content creation and distribution and we are excited about the opportunities with NewsON," Richter added.

First-Of-Its-Kind Audio Service for Spanish-Speakers with Print Disabilities Launched in CT

CRIS Radio, a 36-year-old nonprofit based in Windsor and Connecticut’s only radio-reading service, has introduced its new Spanish-language streaming service, expanding the services offered by the volunteer-based organization with a longstanding, solid track-record of responsive programming. The service, called CRIS en Español, is the first in the nation to offer an extensive line-up of audio versions of Spanish-language magazines – all featuring human narration -- for Spanish-speakers who are blind or have a print disability, including those with learning, physical, emotional or intellectual disabilities.

“This collaboration is essential to the people we serve in the Hispanic community,” said Annette Deonarine, director of Latino Initiative of Advocacy Unlimited at Toivo Center in Hartford. “It will enable people who are disabled to receive quality broadcasts that are culturally competent and in a language that is understood by many people from different Latino cultures.”

Hartford Mayor Pedro E. Segarra, who attended the launch of the new audio services, said: “CRIS Radio has for years made sure people stay connected to current events, culture and literature. I’m very grateful to see that they’re expanding this valuable service to Spanish-speaking audiences.”

Included in the CRIS en Español programming are articles published in Spanish-language magazines and newspapers such as Identidad, National Geographic in Spanish, Cosmopolitan in Spanish, Hola and People in Spanish.  All CRIS recordings feature human narration, thanks to CRIS volunteers who provide the voice talent. The recordings also are available on-demand at crisradio.org or from special CRIS Internet radios.

“Thanks to funding from the Hartford Foundation for Public Giving, CRIS Radio is launching Spanish-language programming to better meet the needs of the Latino community who are blind or print disabled,” said Diane Weaver Dunne, executive director of CRIS Radio. “CRIS is now providing Internet radios tuned to CRIS en Español’s URL free-of-charge to organizations that serve Spanish-speakers with disabilities.”

CRIS (Connecticut Radio Information System) provides audio access to news and information for people who are blind or print-challenged, including those unable to read due to physical, learning, intellectual or emotional disabilities. CRIS operates with more than 300 volunteers at its broadcast center in Windsor and regional studios located in Danbury, Norwich, Trumbull, West Haven and at ESPN in Bristol.

Jon Jacobs, program director of Humanidad, which operates group homes for Spanish-speakers with intellectual and developmental disabilities in Greater Hartford, piloted the service at two group homes. “CRIS en Español is an impactful and informative service that brings Spanish-language programming right to the homes of our consumers, Jacobs said. “This is a warm, informative, and user-friendly way to bring culturally competent content to the members of our community with special needs.”

CRIS Radio broadcasts 24 hours a day, seven days a week featuring articles published in more than 70 newspapers and magazines, including award-winning children's magazines available online and on-demand. Programs powered by CRIS Radio include: CRIS Radio; CRIS Listen Now (online streaming); CRIS Listen On Demand; CRISKids, and CRISKids for Schools.

Photo:  Attending the demonstration of CRIS en Español, are: (sitting), Diane Weaver Dunne, executive director of CRIS Radio; and Hartford Mayor Pedro Segarro; Standing, from left, are Standing, from left, Annette Deonarine, Yanira Rios, Alice Diaz, Deron Drumm, Kelvin Young and Jon Jacobs.

https://youtu.be/DzN3Bi-vjyw

Manufacturing Businesses, Not Only GE, Being Courted to Move As Fewer Praise CT's Quality of Life

Connecticut’s state government has been working diligently to boost manufacturing and manufacturers in the state, but the latest statewide survey suggests there remain significant obstacles on the road to realizing the goal of growing and sustaining a vibrant manufacturing sector. Among manufacturers, 94 percent handle their production in Connecticut, according to the just-released 2015 Survey of Connecticut Businesses by the Connecticut Business and Industry Association and BlumShapiro. While the survey analysis describes that number as encouraging, it also notes that 28% have production facilities in other parts of the U.S., and 24% in other countries—“which means they may be more likely to consider expanding or shifting more of their production elsewhere.”

The report indicates that the “factors that drive site location include access to key inputs; proximity to suppliers and customers; access to skilled labor; cost of labor; occupancy costs; affordable energy; and where companies are in their life cycle (e.g., mature companies are often likely to disperse geographically to reduce costs).

Although the courting by Governors from across the nation of General Electric’s corporate management has garnered much media and political attention, it is certainly not the only company that is the subject of someone else’s attention.  The CBIA-BlumShapiro report said that one in three businesses surveyed have been approached about moving or expanding their operations to another state.

Of those, the analysis continued, “nearly one in four are planning on moving to that state, 29 percent are considering shifting significant production to another state within five years, and 31 percent are weighing expansion in another state within five years.

Although the report shows that 63 percent of businesses surveyed showed a profit this past year—the best this survey has seen since 2006 - the report indicated that “a primary area of concern” is the expansion of businesses over the next five years, and whether that expansion will take place in Connecticut or elsewhere.

Whether perception drives reality or reality is drives perception, the opinions stated by business surveyed are less than encouraging, according to the report.  Primary reasons cited for moving or expanding outside Connecticut are the state’s high costs (including taxes) and its “anti-competitive business environment,” reflecting an oft-stated CBIA viewpoint.  More than three-quarters say Connecticut’s business climate is subpar compared with other states in the Northeast, and the nation.

The report also noted the significant number of state companies that depend on other Connecticut businesses.  “The vast majority of companies surveyed (70 percent) are somewhat or highly dependent on larger Connecticut companies or businesses,” the analysis highlighted, “which raises concerns when tax hikes threaten to push large companies out of state.”

CBIA’s surveys consistently find that personal reasons also factor significantly in location decisions.  “Many business leaders point to Connecticut’s quality of life and the desire to work close to where they live as the main reason for locating and/or staying in-state. However, we are slipping here,” the report said.

In a survey of Hartford-New Haven-Springfield businesses conducted earlier this year, quality of life—traditionally the number-one benefit to operating a business in this region— surprisingly emerged as less of a competitive advantage today.  In fact, there has been a steady decline in the percentage of company leaders citing quality of life as the greatest benefit of operating a business here: 47 percent in 2009, 43 percent in 2011, 40 percent in 2013, and just over a third (35 percent) in 2015.

Innovation Summit Seeks Companies to Showcase Entrepreneurship, Connect with Investors

It is billed as Connecticut’s “ultimate gathering of entrepreneurship and innovation,” as the Connecticut Technology Council honors tech and non-tech startups representing early stage and emerging growth companies at The Innovation Summit, to be held on November 10 featuring a Pitch Fest, Funding Fair, Poster Expo, and Awards Ceremony. The well-attended annual event includes 100 exhibiting Tech Companies To Watch, 40 pitching companies, and more than 400 attendees. The Council has begun  accepting applications and will continue selecting companies, on a rolling basis. The application deadline is September 30.

The  Innovation Summit is held in conjunction with Angel Investor Forum, BEACON, Crossroads Venture Group, CURE and Connecticut Innovations.

One of the key features at the 9th Annual Innovation Summit will be the Funding Fair, where angels, VCs, investment bankers, lenders, family offices, private investors, and other resources are on-hand to offer individual guidance and advice to attendees. The Funding Fair also offers fledgling businesses opportunities to connect with incubators and co-working spaces.

“Our Tech Companies To Watch are the focus of this event making it crucial that we offer a variety of valuable opportunities to those selected,” said Bruce Carlson, President and CEO of the Connecticut Technology Council. “Connecticut’s growing companies are looking for resources that will enable them to thrive in today’s economy. This year’s Innovation Summit is the place for them to find everything they’re looking for; a one-stop-shop for talent, funding, mentors, and peer support.”

In the Pitch Fest, selected Tech Companies To Watch will deliver a three-minute pitch to a live audience of investors, entrepreneurs, and other interested parties, and panel of judges.  The TCTW Expo affords an opportunity for entrepreneurs to show off their companies and ideas to potential partners, customers, investors, and talent.  The awards will be presented to the next generation of high-growth companies in Connecticut, honored for their potential in their respective industry categories.

Workshops will be offered in a variety of focus areas. “We’ve added workshops, some of which will focus on funding, raising alternative forms of capital, and understanding each stage of financing. Other workshop will be geared toward growth company needs like marketing and talent recruitment,” said Carlson.

Companies will be notified by October 9 if they are selected to participate. There is no charge to apply, however there is a discounted registration fee of $90 for admission and an exhibitor table.  The Innovation Summit will be held on Tuesday, November 10, 2015, 10:00am - 5:00pm, at the Connecticut Convention Center, a new location for the event reflecting the need for a larger venue as the number of participating companies increases.

The Connecticut Technology Council is a statewide association of technology oriented companies and institutions, providing leadership in areas of policy advocacy, community building and assistance for growing companies. Speaking for 2,500 companies that employ some 200,000 residents, the Connecticut Technology Council seeks to provide a strong and urgent voice in support of the creation of a culture of innovation.

https://youtu.be/EKpko3oppMk

Social Skills Increasingly Needed in Workplace, Study Finds

Between 1980 and 2012, the number of workplace tasks requiring social skills jumped 24%, those requiring math skills rose just 11%, and tasks requiring routine skills have steadily declined, according to Harvard Graduate School of Education associate professor David Deming. A faculty research fellow at the National Bureau of Economic Research, Deming shows that “the labor market increasingly rewards social skills. Since 1980, jobs with high social skill requirements have experienced greater relative growth throughout the wage distribution. Moreover, employment and wage growth has been strongest in jobs that require high levels of both cognitive skill and social skill.”

The data show that social skill tasks grew by 24% from 1980 to 2012, compared to only about 11% for math-intensive tasks. While the latter has slightly declined since 2000, the importance of social skills has grown by about 2% since the turn of this century, as jobs characterized by routine work have continued to decline.

Deming stresses ‘the growing return to social skills is pervasive and not restricted to management and other top-paying jobs. Moreover, the strongest wage and employment growth has been in occupations that require high math and high social skills,” he points out in describing the research on his website.

Harvard Business Review Associate Editor Nicole Torres writes on HBR.org in her roundup of the research that people with both social and math skills tend to be winners in today's job market. But ultimately, having social skills allows a person to be flexible and adapt to changing circumstances at work, which is a huge advantage.

The research paper explains three things about the growing importance of social skills, according to HBR.org: 1) social skills are valued in jobs across the entire wage distribution, 2) social skill and cognitive skill complement each other, and 3) jobs that require low levels of social skills are also likely to be routine jobs (filing clerks, factory jobs) at high risk of automation.

Deming notes that “the slow growth of high-paying jobs in the U.S. since 2000 and rapid advances in computer technology have sparked fears that human labor will eventually be rendered obsolete. Yet while computers perform cognitive tasks of rapidly increasing complexity, simple human interaction has proven difficult to automate.”

While it still pays to be good at math in today’s labor market, Torres writes, it’s often no longer enough. “The days of being able to plug away in isolation on a quantitative problem and be paid well for it are increasingly over,” Deming told Torres. “You need of have both types of skills.”

Deming, an Associate Professor of Education and Economics,  has presented his research at universities throughout the country of economic and labor topics, including at Yale University and the University of Connecticut in recent years.

Norwalk Joins Stamford, Bridgeport in Rebranding Efforts to Attract Business

Norwalk Mayor Harry Rilling and Economic Development Director Elizabeth Stocker have selected South Norwalk-based branding and design firm, Zunda Group, to develop a strategic marketing plan that will include a brand implementation program.. With this week's announcement, Norwalk becomes the third major municipality in Fairfield County to turn to a rebranding initiative to boost business prospects and spark interest among potential developers. Bridgeport and Stamford have similar efforts either underway or in the planning stages.

Mayor Rilling said that “Norwalk recognizes the power of presenting the city with a strong brand image” and is moving forward as part of his recently released economic development action plan, which aims to capitalize on the city’s assets, attract and sustain new business, develop its workforce, and to continually improve its quality of life.

Rilling stated that “essential to the plan’s success is the city’s ability to communicate and build local pride around an ownable brand position that brings to life Norwalk’s unique personality and benefits.   Norwalk has an eye on the future and the new brand will elevate its position as a destination to live, work and play.”  The new branding and marketing communication is targeted to launch in early 2016.

Norwalk doesn’t need to look far to see other municipal branding efforts underway. 

Thomas Madden, Stamford’s economic development director, told the Fairfield County Business Journal this summer that the city Office of Economic Development is working on a multiphase plan to make Stamford more attractive to businesses in a nationally competitive market. Initiatives include conducting research on Stamford’s economic landscape, outreach, rebranding and improving digital resources, the business paper reported.

“It puts us on par with a lot of the economic development corporations to make sure we have the right information out there to make businesses look at Stamford,” Madden said, noting that it is the first time this type of project has been undertaken in Stamford. Planning began about a year ago, and the nonprofit Stamford Partnership, a civic organization, is leading the effort with Stamford-based brand development company Daymon Worldwide handling the marketing.

Daymon is to conduct surveys and focus groups in Stamford and in the tristate area exploring people’s views on Stamford. The data will guide which industries Stamford should focus on and provide guidance to the city’s Office of Economic Development regarding information about income level, incentives, taxes and transportation that can be highlighted in brochures to distribute to businesses considering Stamford as a location. It is anticipated that Stamford will begin using a new logo and launch a marketing campaign as part of the initiative.

In Bridgeport, the administration of incumbent Mayor Bill Finch is already working with a pair of companies -- Mandate Media of Oregon and Gum Spirits of Maine – on an advertising campaign launched late last year, “Better Every Day.”  Mandate has created an economic development website, www.bridgeportbettereveryday.com, along with a digital and web-based marketing strategy for the city.  Ads have been seen not only locally but in statewide media, such as the website CT Capitol Report.  Gum Spirits was to develop radio and television spots focused on local success stories and revitalization efforts, according to plans for the initiative, and a series of videos are currently posted on the website.

According to the website, which touts the Park City as a “great place” to live, “Bridgeport is a city on the way up. We've got a lot of work to do, but we're investing in the future, making our city a place where our kids and grandkids will choose to live, work and raise their families. We're improving the city by building schools, re-opening parks, making downtown more vibrant, and developing the waterfront.”  The website is separate and distinct from the official Bridgeport government website, which features a range of city services traditionally highlighted on municipal sites.

In Norwalk, Zunda Group is owned and managed by longtime Norwalk business leaders Charles Zunda and Gary Seve Esposito. In announcing the selection, the city stressed that the firm “has enjoyed a 35 year history of building and positioning strong, relevant brands.”  Zunda Group has proven success with Connecticut based brands like Newman’s Own, start-up brands like Chobani, and global brands such as Dove, city officials pointed out.  The local Norwalk community is invited to share their feedback about Norwalk by completing a voluntary public survey that is available from September 8 through September 22 at www.norwalkct.org/survey

https://youtu.be/-77lj-hO2Xc