Waterbury, Hartford, Simsbury Achieve National “Main Street” Recognition

Connecticut Main Street Center (CMSC) has announced that three Connecticut Main Street designated organizations have been accredited as 2013 National Main Street Programs for meeting organizational performance standards set by the National Trust Main Street Center.  Simsbury Main Street Partnership, Upper Albany Main Street (Hartford) and Main Street Waterbury have been recognized for outstanding accomplishments toward the goal of revitalizing their historic main street districts following the Main Street methodology.  The announcement was made during the 2013 National Main Streets Conference in New Orleans.

"We congratulate this year's accredited National Main Street Programs for meeting our established performance standards," said Valecia Crisafulli, Acting Director of the National Trust Main Street Center. "Rebuilding a district's economic health and maintaining that success requires broad-based community involvement and support, in addition to establishing a solid organization with sound management that is committed to long-term success."

National Main Street Program Accreditation is a partnership between Connecticut Main Street Center and the National Trust Main Street Center to establish standards of performance for local Main Street programs. These standards set the benchmarks for measuring an individual Main Street program's application of the Main Street Four-Point Approach to commercial district revitalization, which includes Organization, Promotion, Design and Economic Restructuring.

Evaluation criteria determine the communities that are building comprehensive and sustainable revitalization efforts and include standards such as development and commitment to mission, fostering strong public-private partnerships, securing a stable operating budget, tracking economic progress, and preserving and bringing back to life historic buildings. These standards provide benchmarks and guidelines on how Main Street organizations should be functioning and serve as incentives for improvement.

Connecticut Main Street Center (CMSC) is a statewide nonprofit that inspires great Connecticut downtowns, Main Street by Main Street. Its mission is to be the champion and leading resource for vibrant and sustainable Main Streets as foundations for healthy communities.   Since the Connecticut Main Street program began in 1995, designated Main Street programs have generated over $1 billion in public and private reinvestment in their downtowns. Over the same time, 425 net new businesses have opened and 2,538 net new jobs have been created.

Connecticut's 2013 National Main Street Programs

Simsbury Main Street Partnership, designated in 1995, describes its focus as "forward-thinking economic development within the context of historic preservation, so that Simsbury's assets and legacy can be passed on to future generations." Designated a Preserve America Community by the White House in 2006, the Partnership works to integrate Simsbury Center's shopping, civic and entertainment activities into community heritage tourism opportunities. Through its partnership with the Town and the Hartford Symphony Orchestra, Simsbury Main Street Partnership has linked downtown restaurants and merchants to visitors to the Talcott Mountain Music Festival by establishing an outdoor vendor program where concert-goers can purchase food and drink and retail items. Simsbury was named by the National Trust for Historic Preservation as one of the 2010 Dozen Distinctive Destinations. More about Simsbury Main Street Partnership can be found at www.shopsimsbury.com

Upper Albany Main Street is "an economic development engine in Hartford working to improve the environment for small businesses, promote entrepreneurship, and establish Albany Avenue as a vibrant Afro-Caribbean neighborhood destination of choice." Designated by Connecticut Main Street Center in 2001, Upper Albany Main Street continues to position the organization to meet the socio-economic challenges of the neighborhood by addressing leadership development, and engaging residents in the entrepreneurial initiatives on the Avenue. Through its partnerships with the University of Hartford, the City of Hartford and the Metro Hartford Alliance, the Main Street program has developed the award-winning Micro-Business Incubator program, and a Public Safety initiative which has resulted in the Avenue being named a Weed & Seed Community by the U.S. Department of Justice. More about Upper Albany Main Street can be found at www.upperalbany.com

Main Street Waterbury, designated a Connecticut Main Street Community in 2003, has been guided by a commitment to building community consensus around the need to bring downtown back to life through a culture of collaboration. Forming a unique partnership with the City, the Waterbury Regional Chamber of Commerce and the Waterbury Development Corporation, Main Street Waterbury has been successful in bringing people back to downtown through its special events, community forums, and by focusing on a strategy of "Waterbury at Night"; recruiting restaurants and creating a downtown environment which encourages and complements activity around the existing entertainment destinations in downtown. Downtown Waterbury has seen the rehabilitation of a number of downtown's historic vacant and under-utilized mixed-use buildings, providing market-rate residential development on upper floors. More information about Main Street Waterbury can be found at www.mainstreetwaterbury.com

CMSC is supported by Founding Sponsors, the Connecticut Department of Economic & Community Development (DECD) and The Connecticut Light and Power Company, and by Growth Sponsors, The United Illuminating Company and the Connecticut State Historic Preservation Office. For more information, visit www.ctmainstreet.org

Norwich Will Host New York-Penn. League All-Star Game in August

A cold winter’s week is the perfect time to think ahead to baseball season.  And if thinking ahead is attractive, there’s nothing better than seeing future major league stars in action on the diamond.  The Norwich Tigers will make that possibility more accessible this year when they host the 2013 New York-Penn League All-Star Celebration. The 2013 New York-Penn League All-Star Game will take place on Tues. August 13 at 7:35 p.m. at Dodd Stadium in Norwich.

The All-Star Celebration logo honors the community's rich maritime history and it's affiliation with the American League Champion Detroit Tigers. Maritime flags, an anchor and a dock rope make up the nautical logo, combined with classic Tigers old English lettering.

"We're thrilled to be hosting this game," said Vice President/General Manager C.J. Knudsen. "It's a great tribute to our fan base and exciting for all baseball fans throughout the state of Connecticut."

Tickets - now on sale - for the All-Star Celebration Game are the same as the 2013 single game ticket prices: $10.00 for premium seat tickets, $9.00 for reserved seat tickets and $8.00 for grandstand seat tickets.  They can be purchased  online at www.cttigers.com and at the ticket office at Dodd Stadium.

The 2013 Connecticut Tigers schedule is now available online at cttigers.com and features six Friday fireworks games in addition to five Saturday promotional giveaways. The 2013 season begins on Monday, June 17 against the Lowell Spinners, the NYPL affiliate of the Boston Red Sox, at 7:05 p.m. at Dodd Stadium with fireworks after the game.

In 2012, the Connecticut Tigers ranked #182 in average attendance among all minor league and independent teams, with 1,660 fans per game.  The independent Bridgeport Bluefish were #162, with an average of 2,033 fans attending games, and the Triple-A New Britain Rock Cats were #47 with average home attendance of 5,061.  The top minor league team in the nation was in Lehigh, PA where the Lehigh Valley IronPigs drew 9,153 per game.

The All-Star logo was brought to life at Brandiose in San Diego, where the company generated top selling logos for teams ranging from the Lehigh Valley Iron Pigs to America's oldest baseball club, the Cincinnati Reds. T-shirts featuring the All-Star Celebration logo will also be available through the Tigers' official website.

The Connecticut Tigers are the NYPL affiliate of the Detroit Tigers and play a 76 game (38 home, 38 away) schedule from late June through early September.  The Dodd Stadium Box Office is open daily from 9 a.m. to 5 p.m. Monday through Friday. Fans that want to purchase tickets may call the Tigers at (860) 887-7962, visit the box office or log on to www.cttigers.com.   Play ball!  (Well, not quite yet.)

In Hartford on Inauguration Day, Giving Meaning to Freedom

Convergence  is defined as the “independent development of similar characters” and “a representation of common ground between phenomena.”  That is precisely how January 21, 2013 will be remembered by those who spent the afternoon at the Amistad Center for Art & Culture and the Wadsworth Atheneum in Hartford, programmatic collaborators on a noteworthy day. During a multi-faceted program (dubbed EP150) developed by the Amistad Center that included observations by community leaders and a range of musical selections, the landmark Emancipation Proclamation’s 150^th anniversary was observed and celebrated, as President Abraham Lincoln was reenacted and recalled. (Including an in-character recitation of the EP.)

First, those gathered from across the region watched live televised coverage of the second inaugural address of President Barack Obama from Washington, DC.  They listened as he declared that “preserving our individual freedoms ultimately requires collective action,” having reaffirmed his oath of office with two Bibles – one previously used by Lincoln, the other by Rev. Dr. Martin Luther King, Jr.

The historic Wadsworth Atheneum, the nation’s oldest public art museum (pre-dating the Civil War), invited the community in at no charge to reflect on the life’s work of Dr. King on the anniversary of his birth.  The day-long kid-friendly programming included a recorded video of the renowned “I Have A Dream” speech, 50 years ago this summer, played within sight of an audience of local school children – many of whom had just completed a special activity – creating visual remembrances (hand-drawn lunch bags) honoring the children killed at Sandy Hook Elementary in Newtown last month.

They were guided by Americorps Community Healthcorps volunteers from throughout the state.  Special collections inviting retrospection while invoking the memory of Sandy Hook were highlighted by the Atheneum, and musical performances drawing on themes related to MLK  Day drew appreciative visitors amidst the traditional and contemporary works on display.

The most poignant moments, given the intersection of historic figures and events, may have come in the poetic words delivered by about a half-dozen local students, winning participants in “What Emancipation/Freedom Means To Me” a competition sponsored by the Connecticut Civil War Commemoration Commission, the Amistad Center for Art & Culture, and the state's African American Affairs Commission, for grade-schoolers through high school.

Freedom, they passionately and powerfully described, is not only historic - it is personal.  The convergence of the day’s events was reflected in the eloquence of their original poems, which had been selected by a panel of local judges responsible for reviewing more than 100 entries.

“Where Freedom Lives,” written and recited by Kassidi Jones, a student at the Loomis Chaffee School in Windsor, vigorously issued a challenge not inconsistent with that outlined earlier from the steps of the National Capitol.  A few phrases of her work convey the tone and tenor:

It is imperative that we all start shattering shackles

Incumbent on every man of every color to crack the locks of the barriers between us

Freedom will not come just because we need it to; we have to want it too

A balance must be established because justice and liberty go hand-in-hand

 And in whichever place the colors of all of our skins smudge into one people

There… there is where freedom lives.

The Amistad Center plans to add each of the winning poems to their website, www.amistadartandculture.org   The Connecticut Civil War Commemoration Commission co-chair, Matthew Warshauer, a member of the history faculty at Central Connecticut State University, served as emcee for the EP150 program, which was supported by Travelers.  The Wadsworth Atheneum's Community Engagement Initiative is supported by the Hartford Foundation for Public Giving.

Consulates in Connecticut Promote International Connections

Connecticut is home to numerous international corporations and many more domestic companies that routinely conduct global business, but the number of official consulates in the state can be counted with just a few fingers. The Consulate General of Brazil is located at Constitution Plaza in Hartford, quite visibly on the corner of Market and State Streets just a block from the University of Connecticut School of Business downtown.   The Consulate General of Peru is also located in Connecticut’s Capitol City, on Main Street.

New Haven hosts the Consulate General of Ecuador, on the corner of Church Street and George Street in the heart of the city.  Just last year, Ecuadorian ambassador Nathalie Cely Suarez visited New Haven City Hall to meet with Mayor John DeStefano Jr. and New Haven’s Ecuadorian consul, Raul Erazo Velarde. New Haven is home to one of 19 Ecuadorian consulates in the United States, and the most recent U.S. census found that 21,000 Ecuadorians live in the state.

The state also has numerous honorary consulates – often no more than an individual and a mailing address – representing nations including Finland (in Norwich), France (in Middlebury), Romania (in Fairfield) and Italy (in Hartford).

The political title "Consul" is used for the official representatives of the government of one nation in the territory of another, normally acting to assist citizens of the consul's country, and to facilitate trade and friendship between the peoples of the two countries.  There may be several consuls,  in several main cities, providing assistance with bureaucratic issues to both the citizens of the consul's country travelling or living abroad and to the citizens of the country the consul resides in who wish to travel to or trade with the consul's country.  A consul is distinguished from ambassador, who is the official representative from one head of state to another.

Travelers Championship Selected for Three PGA TOUR Awards

If you thought the Travelers Championship did a superb job during last year’s tournament in accommodating fans, involving players and utilizing its name sponsor, you’d be right on all counts.  The PGA TOUR has honored the Travelers Championship with three of its "Best of" Awards for "Most Fan Friendly Event,"  "Best Use of Players" and "Best Title Sponsor Integration" for the 2012 tournament, held at TPC River Highlands in Cromwell. "On behalf of the PGA TOUR, I am pleased to acknowledge and congratulate the outstanding job and special recognition the Travelers Championship has received for its efforts," said Andy Pazder, PGA TOUR executive vice-president and chief of operations. "The tournament should be extremely proud for being recognized as the best among their peers on the TOUR." The awards were presented this month, after a selection process by PGA TOUR officials and tournament directors from around the country.

In the area of "Most Fan Friendly Event," the Travelers Championship has continually improved its SUBWAY® Fan Zone for fans of all ages, which includes a kid's area, concert stage, Travelers Chipping Challenge and a host of other activities. In addition:

• The tournament builds fan awareness through the BlumShapiro 5K race, held two weeks prior to the tournament.
• During tournament week, fan enhancements include Military Appreciation presented by Saint Francis Care, Farmington Bank Fan and Family Day, Golf Digest Junior Pro-Am, Women's Day presented by Travelers, Powerstation Events Concert Series, Travelers Championship Challenge online game, the Travelers "Call the Shots" Twitter contest, as well as daily giveaways to fans through the tournament's social media channels.
• The Travelers Championship also offers a number of affordable ticket packages and promotions in conjunction with area charities, on-site parking for the majority of fans, an ambassador program, free water and sunscreen, lockers for fans, Travelers-branded tote bags, welcome station and a prize patrol.

For "Best Use of Players," the Travelers Championship created eight events with 14 players that involved charity, fans, sponsors and volunteers.

• The tournament hosted defending champion Fredrik Jacobson for a media day where he participated in a networking breakfast with 150 area business leaders and a Q&A with ESPN's Chris Berman.
• On Monday during tournament week, the Travelers Championship brought Masters Champion Bubba Watson to Citi Field in New York City to throw the first pitch and help promote tournament week to fans in the New York market.
• To build relationships with the future stars of the PGA TOUR, the tournament also gave sponsor's exemptions to young, up-and-coming players like Ryo Ishikawa, Patrick Cantlay, Kelly Kraft, Bryden Macpherson and Patrick Rodgers. The previous week's U.S. Open winner Webb Simpson kept his commitment to the Travelers Championship, due in part to the fact that he received a sponsor exemption in 2008.

For the "Best Title Sponsor Integration" award, there were a number of activities throughout the year.

• With Japan's Ryo Ishikawa competing at the Travelers Championship, the title sponsor provided cultural training for employee volunteers and tournament staff, offered Asian-inspired cuisine for the media in attendance and printed tournament staff business cards in English and Japanese.
• The title sponsor and tournament worked on an integrated marketing plan with Travelers tagging national ads with broadcast tune-in information and supplementing tournament buys with additional media spends in outlying markets.
• Travelers also held a Travelers Championship Employee Day prior to the tournament in dozens of field offices across the U.S. and internationally, which included a number of golf-related activities. Travelers Championship Employee Day generated 90,000 views on the company's internal website, raised $34,000 for Birdies for Charity, generated $17,000 in ticket sales and recruited a company-record 1,252 employee volunteers.

"We are so fortunate to have Travelers as our title sponsor since 2007. Their commitment to making the tournament better each year has made the difference in the popularity of our event," said Nathan Grube, Travelers Championship tournament director. "We are thrilled to receive recognition in these categories, because it represents how much this tournament means to our title sponsor and the community that supports the Travelers Championship every year."

The 2013 Travelers Championship will be held June 17-23.

International Air Travel Connections Drop in Hartford, Jump in New Haven

The Brookings Institute has released data on the flow of international passengers in and out of the largest U.S. metropolitan areas.  The web-based data, drawn from a new report primarily comparing 2003 with 2011, highlights the scale of passenger traffic flows and points to the international markets where these ties are particularly strong. The report, “Global Gateways:  International Aviation in Metropolitan America,” released in October 2012, found that:

• International air travel in and out of the United States more than doubled between 1990 and 2011. The growth in international passengers during the 21-year period was more than double the growth in domestic passengers and real GDP
•  Since 2003, international air travel grew between the United States and every global region, with the strongest growth coming from emerging markets.
• Just 17 metropolitan gateways captured 73 percent of all international passengers starting or ending their trip in the United States as well as 97 percent of all international transfer passengers.
• As metropolitan economies expand their global reach through trade and investment, international avia­tion plays a pivotal role in the movement of people across national borders.

The national growth was not uniformly reflected in Connecticut.  Of all passengers flying to or from an international destination in Hartford, 17.9% flew direct.  The remainder required connecting flights.  The number of passengers flying internationally thru Hartford dropped from 347,311 in 2003 to 278,997 in 2011, a downward change of nearly 20 percent.  In 2003, Hartford was 40^th of 90 airport locations; by 2011 that had dropped to  47^th of 90.  The change was a 19.7 percent drop.

By way of comparison, Providence ranked 49^th in 2003 in international travelers and 69^th in 2011, reflecting a drop in passengers from 187,819 to 126,423, a drop of 32.7 percent.

The numbers for New Haven were considerably smaller, but tell an interesting story nonetheless.  The number of international travelers touching New Haven jumped by 133.5 percent between 2003 and 2011, from 1,645 passengers to 3,841 passengers.  That’s the largest percentage increase of any of the 90 locations in the nation.  In terms of the number of passengers, however, New Haven nudged upward from dead last (90th out of 90) to 89^th.

The Brookings data “goes beyond describing where passengers are going and tells us how they get there.”  Using data on transfer points and a map that visualizes each leg of each international route, it paints a portrait of how the global aviation infrastructure rises to meet the demand of international passengers.

Economic Impact of Arts & Culture in Hartford Region Gains Notice

When the MetroHartford Alliance and the Greater Hartford Arts Council brought business and arts leaders together at the Bushnell Center for the Performing Arts this week, it was the numbers that carried the day, touting the business benefits of the arts and culture industry.  The national study focused on regions across the country using data developed by Americans for the Arts.  In the Greater Hartford region, 123 local arts institutions participated, with more than 800 audience surveys. The top ten stand-out facts about the annual economic impact of arts and culture in the Greater Hartford area, which was defined as Hartford County and Tolland County:

1. Total Arts and Culture Industry expenditures in the Greater Hartford area:  $230.4 million
2. Full time equivalent jobs supported: 6,879
3. Revenue generated to local government: $5,184,000
4. Revenue generated to state government:  $16,244,000
5. Spending by Arts & Heritage Organizations;  $148,242,871
6. Event-Related Spending(total)excluding the cost of admission:  $82,005,472
7. Average Spending per person: $20.35 ($17.50 from residents of the region; $30.02 from those who reside outside the region)
8. Total Attendance:  4,028,850  (3,110,272 from within the region; 918.578 from outside the region)
9. Estimated aggregate value of volunteer hours:  $7,506,865 (7,258 volunteers donated a total of 351,445 hours to nonprofit arts and culture organizations).
10. Greater Hartford’s arts and cultural community ranks in the top 10% of metro areas across North America.

The findings also noted that of those surveyed:

• 48% of those attending a cultural event, and who live in the Greater Hartford area, would have traveled to a different community in order to attend a similar cultural experience.
• 60% of those who live outside the immediate region said the same.

The report concluded, therefore, that if the money wasn’t being spent in Hartford, it would be spent elsewhere.  The report’s overall  bottom line:  arts and culture is “an industry that supports jobs, generates government revenue, and is a cornerstone of tourism.”

The national study included 182 regions include 139 individual cities and counties, 31 multi-city regions, 10 states, and two arts districts and represent all 50 states and the District of Columbia.  Greater Hartford was one of the cities that participated in the survey, which was conducted using 2010 data.

The study results were announced at the MetroHartford Alliance's November Rising Star Breakfast, which  featured Randy I. Cohen, Vice President of Research and Policy for Americans for the Arts, and a local panel that included Catherine Smith, commission of the Connecticut Department of Economic & Community Development; Thomas E. Deller, director of Hartford’s development services and Michael Stotts, managing director of Hartford Stage. The event was sponsored by The Phoenix Companies, Inc. and included remarks from Cathy Malloy, executive director of the Greater Hartford Arts Council.

National Park System Growing Rapidly, Coltsville Awaits OK

When U.S. Secretary of the Interior Ken Salazar visited Hartford a little more than a year ago, the hope was that his support would push plans for a National Park designation for Hartford’s Coltsville complex over the goal line in Congress.  The project has been advocated for more than a decade by state political leaders in Washington, most visibly by First District Congressman John B. Larson.  The slow pace of final approval may be related to what USA Today recently described as a “growth spurt” in the national park system. Among states with pending National Park Service sites: Delaware, Illinois, Maryland, Nevada, New Mexico and Ohio. Ten sites have been added since May 2004; a record 33 were added in 1978. Only Congress can create national parks, but the president can designate national monuments. A commission that proposed goals for the National Park Service's future recommended in 2009 that the process for selecting new sites be streamlined.

“The Coltsville National Historical Park Act,” introduced in Congress two years ago and again last year, would establish a  National Historical Park after certain conditions are met, including the donation of at least 10,000 square feet in the East Armory to be used for a Colt museum and the donation of the land within the proposed Park boundaries. The bill would also give the Secretary of the Interior authority to enter into written cooperative agreements with the various land owners living in Coltsville as well as with various museums in order to acquire different artifacts for display in the Colt museum.

The proposed park has two goals: commemoration and economic revitalization. “The Coltsville National Historical Park Act of 2011 is designed to preserve the important story of Samuel Colt and boost our economy by revitalizing downtown Hartford,” Larson and Senator Joseph Lieberman wrote, in an op-ed in the Hartford Courant. “A recent National Parks Conservation Association study found every federal dollar invested in national parks generates at least $4 in benefits to state and local economies. Connecticut deserves this boost.”

Hartford waits, but is certainly not alone.

East Coast Greenway Charts A Downtown Path in Hartford

You wouldn’t expect to see a sign designating Capitol Avenue in Hartford, on the corner of Sisson Avenue, as the route of the East Coast Greenway – but nonetheless, there it is.  Affixed to a utility pole, not a tree. The East Coast Greenway (ECG) is being established as a 3,000 mile traffic-free (not quite yet) trail that will connect cities and towns from the Canadian border at Calais, Maine to Key West, Florida.  Linking together publicly-owned, firm-surface trails, the ECG is envisioned as a safe route for exercise, recreation and transportation for the 30 million Americans who live near the route and as a tourism destination for millions of visitors.  It includes 15 states (and the District of Columbia), 25 major cities, and scores of smaller cities, towns, villages and counties.

The 198-mile Connecticut section of the East Coast Greenway route shows off the diversity of Connecticut from coast to inland, city to country. The eastern part of the state, sometimes referred to as the “last green valley” is the most rural area in the corridor between Boston and Washington, DC.   A series of rail trails, including the Air Line Trail North and the Hop River Trail, run through this region connecting historic mill towns like Willimantic and pass through forests and farmlands between.

In the western half of the state, the Greenway connects the major cities of Hartford, New Haven, and Stamford and allows users to experience history while touring the Farmington Canal Greenway from Simsbury to New Haven. Southwest of New Haven along Long Island Sound, the interim on-road route hugs the shore through the suburbs to the New York line.

Approximately 28% of the 198-mile route is complete as traffic-free trail, and another 28% is in development. There remains much work ahead,  including the Merritt Parkway Trail, envisioned to parallel the Merritt Parkway in Fairfield County, the Farmington Canal Greenway between Southington and Farmington, and the route from Hartford to Simsbury.

Among the partners working to bring the project to completion in the state of Connecticut are:

• Bike Walk Connecticut
• Connecticut Bicycle Coalition
• Connecticut Department of Energy and Environmental Protection
• Connecticut Department of Transportation
• Connecticut Explorer’s Guide
• Connecticut Forest & Park Association
• Connecticut Greenway Council
• Farmington Canal Rail-to-Trail Association
• Farmington Valley Trails Council 
• Greenwich Safe Cycling
• Merritt Parkway Trail Alliance
• South West Regional Planning Agency

This past August, a group of 37 riders traveled from Portland and rode over 400 miles in seven days to Hartford, where they were greeted by Mayor Pedro Segarra.

Dog Owners May Be Next in State’s “Still Revolutionary” Tourism Marketing

Who let the dogs out?  Apparently, Connecticut’s two-year, $27 million tourism campaign is seriously considering doing just that.  So says Kip Bergstrom, Deputy Commissioner of the State Department of Economic and Community Development.  Bergstrom, interviewed by Diane Smith of CT-N for an hour-long discussion (with live audience) as part of the Old State House’s lunchtime conversation series, suggested that dogs – and their owners - may be the next group to boost the state’s tourism numbers and dollars. The state’s tourism team, branding the state as "still revolutionary,"  is starting to compile “dog-friendly places” throughout Connecticut, to add to the state’s tourism website.  Why?  One of Connecticut’s advantages in attracting tourists is that it is a “drive-to” site, rather than a “fly-to” site, with a huge population close by, Bergstrom points out.  Which means the family pet – often a dog – can come along for the ride, and the visit.

It’s a big market, Bergstrom told the CT-N audience, “and we can immediately begin to reveal places you can go in Connecticut with a dog.”  Among the major plusses - the 800 miles of hiking trails in Connecticut - perfect for dog and owner to go for a walk.  Bergstrom, the owner of six dogs, admitted “don’t be surprised if there’s a dog in the next ad.”

Bergstrom also noted that in deciding on the new “still revolutionary” brand, the state and its tourism team of vendors spoke with more than 1,500 people in the state.  He said that the brand should last for decades, propelled by “ambassadors” – individuals throughout the state repeating their own stories of Connecticut’s “places that matter.”

Bergstrom said that the campaign “has already paid for itself” through increased tourism, with more advertising and targeted messaging ahead.  The expectation is that by campaign’s end, the state will receive $3 in state and local taxes for every $1 spent in the marketing effort.  Taking note of the location of the interview, Bergstrom said “democracy is not a noun, it’s a verb.”