PERSPECTIVE l When Nonprofits Stories Earn Your Attention

by Mary Cahalane What does your attention cost?

In today’s world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – they’re filling our eyes and ears and demanding our attention. And all for some company’s profit.

I read, nodding. I understand the value of quiet (or focus… I do work with music on). The best thinking only happens when we have our brains to ourselves. It’s precious today.

What about nonprofit organizations? Are we part of the problem? We ask for people’s attention every day.

But we use our powers for good, not evil, right?

If we stopped sending letters and emails, the void would be filled with more commercial appeals. And it’s not about who shouts loudest, though out-shouting the competition might be part of it. (That lovely woman won’t give to you if she doesn’t know you exist.)

Human attention spans are now shorter than a goldfish’s. So what’s the key to being seen and heard in our cacophonous world? How do we attract a donor or prospective donor’s attention long enough to get a response that will help support our cause?

An article in the New York Times suggested the answer to our disappearing attention spans is to be quick about it. Match your speed to the span. Say what you have to say - quickly.

But longer fundraising appeal letters generally get a better response than shorter letters. So short and fast is not always the right answer.

In my view, at least part of the answer is focus and intent. A sure-fire way to be seen as charming is to shut your mouth, open your ears and pay attention to the other person.

Most nonprofit organizations probably communicate too little, not too much. But we have to earn the attention we need to succeed. What we say to our donors has to be relevant – to their lives, not just to our needs and our schedules.

Are we writing about ourselves, our organizations? Or are we writing about the donor - her interest in the cause, her desire to help, her need to hear she can have an impact? If we’re going to ask for a person’s precious attention, we’d better be ready to make it worthwhile. That means making it all about them.

Another answer to short attention spans might be stories.

We’re wired for stories. From the earliest days of our species, we gathered around a fire and connected with one another by sharing stories. Diving into a story means I can put down the phone, turn off the computer and completely lose myself for a while.

Stories are powerful fundraising, too. We’re primed to enjoy them. They cut through the clutter. A great story can quiet our minds and reach our hearts. And that’s really what we hope for, isn’t it?

If you want to be noticed and want your organization to win support, use stories. Make sure your donor is the hero of the story – and leave her hanging a bit. The end of the story is up to her. Will she come to the rescue?

Mary Cahalane is a nonprofit fundraising consultant, and author of the blog Hands-On Fundraising.  She has more than 30 years of experience with community-based organizations, major regional theaters and a variety of nonprofit organizations in Connecticut and beyond. 

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CT by the Numbers publishes opinion articles of 600 words or less.  Submissions should be emailed to info@ctbythenumbers.info.  Perspectives are published at the discretion of CT by the Numbers. 

New Leadership, Funds Preserved at Connecticut Trust

It has been a busy week for The Connecticut Trust for Historic Preservation.  The organization has announced the hiring of a new Executive Director – the first in nearly two decades – and seen its lobbying efforts pay off at the Capitol as the planned government raid of its funds has been stalled. The Trust has hired Daniel Mackay to be the organization’s Executive Director, to succeed retiring Executive Director of eighteen years, Helen Higgins. He will be responsible for furthering the Connecticut Trust’s mission of preserving, protecting and promoting buildings, sites, structures and landscapes that contribute to the heritage and vitality of Connecticut communities.

"We are extremely fortunate Helen Higgins has been our Executive Director for the past 18 years. We cannot thank Helen enough for strong leadership and the advances the Trust has made during her tenure," said Board Chairman, Charlie Janson.

“We are equally fortunate in bringing Daniel Mackay to the Trust. Dan has tremendous experience, vision and a passion for historic preservation. We also know that he will nurture the relationships of the Trust with the Governor's office, our legislature and the other organizations we partner with. We are very excited for a bright future led by Daniel.”

That future began with good news.  Governor Malloy had proposed a 100-percent sweep of Community Investment Act Funds from Jan. 1, 2016 to June 30, 2017 and in his deficiency bill proposed an additional sweep of $15 million.  The budget that was approved Wednesday by the state legislature added back 50 percent of the cut that begins on Jan. 1, officials said.  In addition, there is no sweep of funds to address the deficiency.

Mackay will come to Connecticut after fifteen years with the Preservation League of New York State as Director of Public Policy, where he was the lead advocate for implementation and expansion of the New York State Rehabilitation Tax Credit program, with key legislative victories along the way. He was also the lead author of extensive revisions and expansion of New York State model historic preservation law for local municipalities between 2012 and 2014.  He holds an undergraduate degree in Geography from the University of Chicago and a Masters in Environmental Education from Lesley College.

Upcoming on the CT Trust calendar is a guided ride through historic Ivoryton, Essex and Deep River on June 13 for the Preservation Pedal, with a few scenic stops including a brunch break at Whistle Stop Cafe in Deep River before returning to Ivoryton. The event is a fundraiser and bike tour, honoring the organization's 40^th anniversary.

The Connecticut Trust is a nonprofit, member supported organization, one of the foremost statewide preservation organizations in the country. The organization provides technical assistance, financial assistance, workshops, publications and advocacy in preservation matters and issues. The Trust receives daily requests for technical restoration information including the names of contractors, architects, consultants and craftsman who have experience with historic buildings, and has compiled a Restoration Services Directory for use by those seeking restoration professionals and suppliers in Connecticut and surrounding areas.

CT Ranks #15 in USA in Job Growth This Year

Connecticut’s job growth during the first four months of the year ranked fifteenth among the states, according to data compiled by Governing magazine.  Connecticut average employment between January 1 and April 30, 2015 increased by eight-tenths of one percent from the previous four-month period.  Average employment was 1,685,375, an increase of 13,500 from the four months ending 2014. Idaho recorded the largest percentage increase over the four-month period (+2.2 percent), followed by Utah (+1.8 percent). The other leading job growth states, by percentage, were Washington, Oregon, Michigan, South Carolina, Florida, Nevada, California, North Carolina, Arizona and Vermont.  In West Virginia, Louisiana and Maine, average monthly employment declined slightly.

Much of how state economies are performing is due to the individual sectors making up their employment base, Governing reported, as several industries experienced weak growth to start the year. Nationally, construction and manufacturing employment expanded little over the first four months, and government employment (local, state and federal), similarly remained essentially unchanged since January, the analysis pointed out.

Nationally, total state and local government employment peaked during the early stages of the recession in the summer of 2008, reaching about 19.8 million jobs. The U.S. Labor Department's most recent estimates indicate the sector remains about 630,000 jobs below this level.  By sector nationally, construction jobs led the way, with government jobs the slowest growing sector.

In April in Connecticut, according to the state Department of Labor (DOL), the private sector lost 300 (-0.02%) positions, although Connecticut private sector firms have increased employment by 21,300 (1.49%) jobs from a year ago, according to state data.  Four of the ten major industry supersectors added jobs in April and just three declined, according to DOL. Financial Activities, Other Services, and Information came in unchanged. Government(1,500, 0.6%) led all industry supersectors in April, with local government (1,400, 0.9%) entities providing the majority of the increase. Manufacturing (1,400, 0.9%) also posted a good-sized monthly increase in April with the durable goods components (1,200, 1.0%) being the strongest performer. The combined Construction and Mining (1,300, 2.4%) supersector experienced healthy April gains as well in a potentially good sign for the home building sector, the DOL analysis pointed out. Education and Health Services (200, 0.1%) showed a small gain, primarily driven by private educational services (400, 0.6%).

In a year-by-year comparison for the month of April, Connecticut (nonfarm) jobs have grown by a seasonally adjusted 9,100 in 2015, which compares to 11,000 in the first four months of 2014, 7,000 for the same timeframe in 2013, 5,000 for 2012, and 10,500 for 2011, according to DOL data.

Middle School Girls of Innovation to Convene in Hartford to Explore STEM Careers

Connecticut’s ongoing effort to interest young girls in pursuing education in science and technology will receive another nudge when Girls of Innovation, the Connecticut Technology Council’s signature program for middle school-age girls, is held on June 13 at the Connecticut Science Center in Hartford. The annual event for girls entering grades 7 & 8 provides opportunities to experience science and its challenges in a fun, interactive way, officials say.  The program highlights possible careers in STEM (science, technology, engineering, math) through hands on, interactive activities led by real world tech professionals.

The girls in attendance will have the chance to work alongside their peers as well as with an impressive roster of volunteers who are currently working, or studying, in STEM fields in Connecticut. Volunteers come from presenting sponsor Covidien as well as professionals from CTC’s member companies and the Women of Innovation program.

A year ago, close to 40 students came to the Connecticut Science Center to experience first-hand the benefits of studying and working in STEM related careers, and gave the Girls of Innovation program high marks.  Among some of the schools that have registered to participate in the 2015 program are Ansonia Middle School, Washington Middle School (Meriden), Moran Middle School (Wallingford), CT Academy of Science & Engineering, St. Brigid School (West Hartford), Bedford Middle School (Westport), Talcott Mountain Academy, Ethel Walker School, YMCA Super Girls, Irving Robbins Middle School (Newington) and King Philip Middle School (West Hartford). In addition, 12 girls from CCSU’s Institute of Technology & Business Development TRiO Educational Talent Search program have also registered.

Mentors talk with students about their experiences and careers and guide them through the scientific challenges created by the Connecticut Science Center Staff Scientists.  Students spend time with mentors, ask questions and discuss the benefits and challenges associated with careers in STEM, and participate in hands-on science activities.

A key message of the Girls of Innovation program is to show the girls scientists “like me” and so inspire them with the confidence, enthusiasm and persistence to continue pursuing their scientific interests, officials point out, adding that studies of cultural beliefs indicate that girls begin to conclude that STEM is not for them in middle school, and these beliefs influence choices they make throughout their school years.  Stereotypes of who is a scientist are changing, but not quickly enough, organizers note.

“Spurring growth through creative invention will be a key objective of many companies in the next decade as it will provide the necessary fuel to address challenges in energy, healthcare, and global infrastructure realms. The solutions to these challenges will evolve and mature over many years and our bright and talented youth will drive the bus on this. This program is designed to galvanize our youth around invention and creative thought,” said Chuck Pagano, former Chair of the CTC Board of Directors, and VP of Technology at ESPN.

The Connecticut Technology Council is a statewide association of technology oriented companies and institutions, providing leadership in areas of policy advocacy, community building and assistance for growing companies.  With over 2,000 companies that employ some 200,000 residents in the technology fields, the CTC seeks to provide a strong and urgent voice in support of the creation of a culture of innovation.

Connecticut Is Part of ESPN’s Strategic Focus on Corporate Citizenship Targeting Youth

There’s a change at ESPN.  The sports giant has launched a new citizenship strategy focused on using the power of sports for social good, and Connecticut is very much a part of the strategy. The launch includes a new name change (from Corporate Outreach to Corporate Citizenship), as well as a new website that highlights ESPN’s commitment to the community, www.ESPN.com/Citizenship,  Ed Durso, ESPN’s Executive Vice President of Administration, in explaining the overall strategy, said ESPN has “a tremendous legacy of giving and as our brand and reach have grown, so too has our commitment to the community. We are now taking a more strategic approach that focuses on using sports to transform lives and uplift communities.”

Durso explained that ESPN will focus in five key areas:

• Access to Sports
• Leadership Through Sports
• The V Foundation
• Good Neighbor grants
• Sustainability

He noted that “ESPN can offer meaningful help to many in need. For example, it may be surprising to some, but youth sports participation in the U.S. has been on the decline since 2008. The decline is due to many factors and the problem is especially prevalent in underserved communities.

This is worrisome because sports is so important to development.”

“Studies show that kids who are physically active have higher test scores, are more likely to go to college, and smoke and drink less,” he added. ”Sports can also help build life skills, including enhancing self-esteem, unifying teams and driving social inclusion. By driving support to entities enhancing access to sports, we can help.”

Earlier this year, ESPN announced it would team up with the National Recreation and Park Association (NRPA) to award grants to seven local park and recreation departments in the U.S. that improve and expand their youth sports programs, especially in underserved communities.  The $150,000 grant would be targeted to purchase needed equipment, make improvements in facilities and help local parks expand their programs to give more children the opportunity to participate in community-based sports.

The communities receiving grants included Hartford, Los Angeles, Charlotte, Coral Gables, New York City and Austin.  In Hartford, the parks department set out to introduce 1,000 kids, ages 3-6 years, to the sport of soccer throughout the winter at inside recreation centers, with the objective of launching the "Litter Soccer Stars" league this spring, according to ESPN.

“We believe that everyone should have the opportunity to play sports and be able to take advantage of its many benefits. ESPN is working with nonprofits to develop sports curriculum, distribute sports equipment and create safe spaces to play sports. We’re also finding ways to foster physical development, leadership and life skills through sports. We’re working with others who share this vision, and together hope to make sports more accessible, especially to those in underserved communities,” Durso explained.

A 2014 study from the University of Kansas suggests that if students are given a compelling reason to come to school—even if that reason has nothing to do with academics – they will. University of Kansas’s Angela Lumpkin and Rebecca Achen analyzed high-school testing, graduation, and attendance data and found that Kansas’s student athletes go to school more often than non-athletes. They also have higher graduation rates: 98 percent of athletes in Kansas’s class of 2012 graduated, compared with 90 percent of non-athletes.

An article published in The Atlantic pointed out “The higher graduation rates could be explained away by the theory that teachers have lower standards for athletes—that they’re willing to let athletes pass without doing all the work. But state test data challenges that theory: Athletes also score higher on the Kansas state assessments than non-athletes, in all subject areas. They are clearly learning something in their classes.”

ESPN has also included 32 colleges and universities across the country in a new initiative with the legendary Tribeca Film Institute for budding filmmakers.   Connecticut’s Quinnipiac University, University of Hartford, and Connecticut College are among the eligible institutions.   The TFI/ESPN Future Filmmaker Prize will award three graduate level media makers devoted to creating short-form documentaries highlighting the exceptionally creative work of an athletic community or organization that is working towards solving social issues in the United States or around the world. Submissions opened May 5 and close July 5.

The prize aims to support the next generation of filmmakers in producing creative, story-driven films that highlight issues of social importance through the lens of sports, athletics and or competition with a $25,000 production grant.

Recipients will also receive professional guidance and mentorship from TFI staff and select media professionals. Along with the monetary grant, the three filmmaking teams will participate in a two-day workshop in the fall with activities tailored to their needs and culminating with an industry showcase to both celebrate their work and introduce them to the filmmaking community at large.

The workshop will include pitch training, story structure lectures, footage critiques, master classes led by industry leaders and one-on-one meetings with industry professionals and nonprofit athletic institutions. Also, each grantee will be paired with a current or former Tribeca Film Fellow. They will work closely together throughout all aspects of the filmmaking process from production to editing.

Connecticut Road, Rail, Bridge Infrastructure Continues to Earn Scrutiny

Often described as “an accident waiting to happen,” the condition of Connecticut’s road, rail and bridge infrastructure continues to earn scrutiny from policy makers and the public.  In the transportation-congested Northeast corridor, the intertwining highway and rail bridges, often stacked above and below one another or alongside each other, underscore the potential consequences of infrastructure failure.  The state legislature is poised this week to devote a portion of the state sales tax in the coming years to the start of a long-term transportation infrastructure revitalization plan proposed by Gov. Malloy. “Improving safety features on Connecticut’s roads and highways would likely result in a decrease in the state’s traffic fatalities and serious crashes,” a report in December 2014 by TRIP, a nonprofit organization that researches transportation issues, pointed out.  “It is estimated that roadway features are likely a contributing factor in approximately one-third of all fatal and serious traffic crashes.”

The report noted that “highways are vitally important to continued economic development in Connecticut, particularly to the state’s tourism, farming, agriculture, manufacturing, and insurance industries. As the economy expands, creating more jobs and increasing consumer confidence, the demand for consumer and business products grows. In turn, manufacturers ship greater quantities of goods to market to meet this demand, a process that adds to truck traffic on the state’s highways and major arterial roads.”

Amtrak's ridership through the Northeast corridor, including Connecticut, is up 50 percent since 1998, boosted by the introduction of high-speed trains.  A record 11.6 million riders rode Amtrak in the corridor in fiscal year 2014, the Associated Press recently reported.  Commuter railroads that rely heavily on the rail corridor, like the Metro-North Railroad serving New York and Connecticut, also have been breaking ridership records.

That same report, however, indicated that half of the route's 1,000 bridges are around a century old. Not all are at the end of their useful lives, but at current funding levels, it would take 300 years to replace all of them, according to the Northeast Corridor Commission of transportation officials, the AP reported.

“The terrible tragedy in Philadelphia is only the most recent reminder of the tremendous backlog of basic repairs and safety upgrades we have accumulated as the result of years of underinvestment in this critical asset,’’ U.S. Senator Chris Murphy said recently.  He’s proposing that $555.8 million in the president’s budget for Northeast Corridor rail improvements to be directed at rail-safety projects only.  Murphy calls the $555.8 million a “drop in the bucket,’’ noting that the Northeast Corridor repair backlog currently stands at $21.1 billion.

As one example, state officials are working on a plan to replace a swinging bridge over the Norwalk River, built in 1896.  "As a piece of engineering, it's just amazing," John Bernick, assistant rail administrator for the state Department of Transportation told the AP. "But, it's certainly reached its retirement age.” The computer that operates the bridge is from the 1980’s, and replacing the bridge could cost as much as $650 million.

Last October state officials announced a plan, using state and federal funds, for the design and replacement of that century-old Walk Bridge, which malfunctioned in two separate incidents within a two week period last summer. The project is be funded with 34 percent state funds and 66 percent federal funds. Officials anticipate the design for the replacement bridge, which began last July, to be complete by 2016.  With a contract bid package complete by late 2016, construction of the replacement bridge could begin in 2017 with a completion date in 2020.

A report in 2010 from the Federal Highway Administration found that out of 4,186 bridges in Connecticut, 378 bridges were considered structurally deficient and 1,028 bridges were considered functionally obsolete.  In 2008, a report by TRIP, indicated that the average age of bridges in Connecticut was 40 years, and that 46 percent of the state’s bridges were built prior to 1960.  The organization’s updated report, in December 2014, found that 35 percent of Connecticut bridges are in need of repair, improvement or replacement. Ten percent of the state’s bridges are structurally deficient and 25 percent are functionally obsolete.

Annually, $143 billion in goods are shipped from sites in Connecticut and another $119 billion in goods are shipped to sites in Connecticut, mostly by truck, the 2014 TRIP report indicated.  Forty-one percent of Connecticut’s major locally and state-maintained roads and highways have pavements in poor condition, while an additional 41 percent of the state’s major roads are rated in mediocre or fair condition and the remaining 18 percent are rated in in good condition.

In addition, Connecticut has more than 3,400 bridges and culverts on municipally maintained roads, according to the state Department of Transportation. Construction and maintenance of these expensive structures is the responsibility of the cities and towns who own them.  The state legislature, which is scheduled to adjourn on Wednesday, is considering a proposal that would increase the available funds under the State Local Bridge Program to assist local municipalities for FY 2016 applications to $15 million and would add $10 million for FY 2017 applications.

The TRIP report concluded that “making needed improvements to Connecticut’s roads, highways and bridges could provide a significant boost to the state’s economy by creating jobs in the short term and stimulating long-term economic growth as a result of enhanced mobility and access,” warning that “without a substantial boost in federal, state and local highway funding, numerous projects…will not be able to proceed, hampering the state’s ability to improve the condition of its transportation system and to enhance economic development opportunities in the state.”

PERSPECTIVE l First Amendment makes U.S. unique, and poses unique challenges

by Paul Steinmetz For several years I attended every home football game at Western Connecticut State University so that I could network with faculty, donors and other friends. The president’s box, where I did my thing, was adjacent to the press box, where student journalists and coaches sat. One day, immediately following an egregious referee decision on the field, someone in the press box shouted an epithet-laced retort, which everyone next door heard. We all paused. One member of our audience, a law professor, pronounced judgment: “Vulgar and ill-considered, but constitutionally protected!”

At the risk of sounding ponderous, the First Amendment creates a lot of situations like this, although they often pose tensions that are much more treacherous.

Here are three recent examples where protected free speech has made people uncomfortable, angry, and even murderous.

• In Garland, Texas, the Muhammad Art Exhibit and Contest displayed drawings of the Prophet Muhammad, an act that is consider blasphemy by Muslims. Two gun-carrying men planned to attack people in the exhibit hall but were killed by police.
• At Valdosta State University in Georgia, students walked on the U.S. flag as a protest of the country’s slaveholding history. A military veteran removed the flag from the ground and resisted campus police officers, who intervened to return the flag to the protestors. View a dramatic video of the confrontation here.
• The Association of Writers and Writing Programs, which represents more than 500 campus-based writing projects and thousands of writers, removed a poet from a committee planning the association’s 2016 annual meeting because some members object to her current project on Twitter, where she is posting, one line at a time, the text of the novel “Gone With the Wind.” They object to the novel’s tolerance of racism.

These freedom of speech situations present plenty for observers of all political persuasions to be aghast about.

The First Amendment for the most part protects writers and political speakers – and all of us -- from government censure and intrusion. Without it, American democracy would not be what it is today. But it poses challenges to normal people who love the Constitution but who also think that not everything needs to be said. And people who will argue for the protection of one set of statements often find that personal political beliefs get in the way of their general support for freedom of speech.

For instance, the same people who are sensitive to religious beliefs that are different than their own and who question the point of printing drawings of Muhammad wouldn’t question the U.S. flag as a valid, and Constitutionally protected, target for political protest.

These are the kinds of debates that form on the fringe of the First Amendment. Some of it is very difficult, and uniquely American.

What do you think?

Paul Steinmetz, a former editor of the Danbury News-Times, is the director of Community Relations and Public Affairs for Western Connecticut State University and the principal of Writing Associates, providing publicity and writing services for businesses, institutions and individuals.

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CT by the Numbers publishes opinion articles of 600 words or less.  Submissions should be emailed to info@ctbythenumbers.info.  Perspectives are published at the discretion of CT by the Numbers. 

White House Conference on Aging Will Be July 13

At the White House Conference on Aging regional forum in Boston Thursday, U.S. Health and Human Services (HHS) Secretary Sylvia Burwell announced that the 2015 national Conference will be held on July 13 at the White House. That’s of particular interest for Connecticut, the state with the nation’s 7^th oldest population.    The July event is part of a year-long effort to listen, learn, and share with older adults, their families, their caregivers, community leaders, and experts in the aging field on how to best address the changing landscape of aging in the coming decade, officials said. Since the 1960’s the White House Conference on Aging (WHCOA), held about once a decade, has helped to drive national policy.

According to Nora Super, Executive Director of the WHCOA, “The 2015 Conference seeks to embrace the transformative demographic shift occurring in the United States to recognize the possibilities, rather than the limitations of aging.”  

At a Connecticut State Capitol hearing, dubbed a "listening session" for the WHCOA, earlier this month, (CT-N video) among the statistics highlighted were:

• Connecticut is undergoing a “permanent and historic transformation” in its demographics
• Between 2010 and 2040, Connecticut’s population of people age 65 and older is projected to grow by 57%, with less than 2% growth for people age 20 to 64 during the same period
• Residents born in Connecticut today can expect to live to be 80.8 years old—the third highest life expectancy in the nation.
• In Connecticut’s 65 to 69 year-old age group, 39% are in the labor force, as are 21% of Connecticut residents aged 70–74, and 7% of those 75 years and over. These rates are among the highest in the country

Testimony at the State Capitol hearing, co-sponsored by the state Department of Aging and the Legislative Committee on Aging, will be shared with officials planning the White House Conference.

Common themes that have emerged as the five regional hearings proceeded, according to officials, include: how to ensure we prepare for financial needs in retirement; how to remain healthy as we age; what types of services and supports can help older Americans remain independent in the community as we age; and how to support this care and the caregivers who provided it; and how to protect older Americans from financial exploitation, abuse and neglect.

Federal officials are urging Americans of all ages to get involved in the July 13 White House Conference on Aging, by:

• Watching the event, which will be live streamed
• Hosting watch party (PDF)
• Participating in Q&A using Twitter (Tweet questions using #WHCOA , and they will be shared with panels at the conference.)
• Interviewing someone of a different generation using the StoryCorps app
• Completing the sentence: “Getting older is getting better because....” and sending us your answer via Twitter using #WHCOA (People are asked to download a form, fill in their answer, take a photo, and send it back via Twitter using #WHCOA.)

Policy briefs on Retirement Security, Healthy Aging, Elder Justice, and Long-Term Services and Supports, have been released for public review and comment. Americans are living longer than ever before. In 2012, officials noted, life expectancy at birth in the United States reached a record high of 78.8 years. A 65 year-old man can expect to live another 17 years and a 65 year-old woman another 20 years.

This year marks the 50th anniversary of Medicare, Medicaid, and the Older Americans Act, as well as the 80th anniversary of Social Security.  Leading up to the July 13 conference, regional sessions were held in Tampa, Phoenix, Seattle, Cleveland and Boston.

https://youtu.be/gdAWa6wNYXs

Governor Travels to Iowa for Insurance Industry Keynote

When “attendees from around the world” convened in the “insurance hub of Des Moines, Iowa,” for the second annual Global Insurance Symposium, the keynote speaker was an individual from a state long considered as the hub of the industry, Governor Dannel Malloy of Connecticut. The symposium, being held this week, was designed to “provide a forum for insurance professionals and regulatory authorities to share insights into challenges facing the insurance industry,” and includes “some of the most knowledgeable experts in the insurance field and discuss important issues facing the industry, such as cybersecurity and big data,” according to conference organizers.

Why Des Moines, Iowa?  The conference website points out that “for decades, Iowa has been committed to policy that creates favorable conditions for the insurance industry to thrive. As home to more than 200 insurance companies, Iowa is uniquely suited to host the Global Insurance Symposium and assemble global leaders to discuss these important issues.”

The symposium will  also serve as a coming out for six start-ups completing Iowa's Global Insurance Accelerator, a fast-track business development program focused on insurance innovation. The accelerator brought together startups from Iowa, Nebraska, California, Germany and Brazil, for 100 days of fast-paced business development, and mentoring.  The initiative was launched in February.

Iowa Governor Terry Branstad provided opening remarks at Wednesday’s session, followed by Malloy’s keynote address.  Branstad, a Republican, and Malloy, a Democrat, were re-elected by voters in their respective states last fall.

The 2014 Connecticut Insurance Market Brief reports that Connecticut ranks #1 in the U.S. for insurance carrier employment as a percentage of total employment, #1 in the U.S. for insurance payroll as a percentage of total payroll (5.6 percent) and that one new job in the insurance industry results in 1.73 additional jobs to the Connecticut economy.  The insurance sector accounts for 5.7 percent of Connecticut’s Gross State Product, ranking #2 in the U.S. as a percentage per capita. 

A 2012 report by the Connecticut Insurance and Financial Services (IFS) Cluster and PwC US indicated that an increase of $1 in insurance labor income puts an additional $0.78 into state commerce; and every year the insurance industry purchases an average of $2 billion in goods and services from other industries in Connecticut.

The Iowa Economic Development Authority reports that “Iowa’s insurance industry grew by 11 percent during the past 15 years, while industry throughout the entire U.S. was flat.”  The agency indicates that while Iowa has 1.6 percent of the nation’s finance and insurance jobs, it generates 2.9 percent of the nation’s insurance GDP.

In a op-ed co-authored by the two Governors and published in 2012 by the Connecticut Post, Malloy and Branstad pointed out that “in Connecticut and Iowa, the multibillion-dollar insurance industry remains one of the essential anchors for sustained prosperity and quality of life. Both states are among the top four in the nation for the share of insurance and financial services jobs when compared to the entire workforce. In addition, the U.S. insurance industry is a titan in the world marketplace, accounting for nearly 34 percent of the worldwide market share.”

“Unique and fundamentally stable, insurance would top the list of industries for any governor to nurture and grow in his or her state,” the states’ chief elected officials noted. “The industry attracts a well-educated, well-paid work force of actuaries, financial analysts, attorneys, certified accountants and skilled support staff.”

The text of remarks by Branstad and Malloy at the Global Insurance Symposium were not immediately available, but The Hartford Courant reported that Malloy advocated continued state regulation of the industry, rather than an increased federal regulatory scheme.  "Our states, our commissioners and our governors need to be more actively involved if we are going to protect our industry as we know it, and not be dictated to, not simply by people in Washington but people abroad as well," the Courant quoted Malloy as stridently urging those gathered for the symposium.

https://youtu.be/R_aApLrqy5o

https://youtu.be/CmDCxvRIC3I

Agencies, Organizations to be Honored for Efforts Advancing Local Downtowns

A high school AP economics class that engages students in proactive land-use planning, the owners of a downtown Segway tour company that let the community help name their new business, and the state’s Department of Transportation are among the organizations and initiatives chosen to receive a 2015 Award of Excellence from the Connecticut Main Street Center (CMSC). Seven recipients were selected for the prestigious award, representing initiatives in Mansfield, New London, Putnam, Simsbury, Waterbury, and Upper Albany in Hartford.

The other winning entries included a First Fridays series that draws thousands of visitors with its hands-on arts and cultural events; a massive, multi-cultural downtown gathering of dozens of ethnic groups to celebrate a common community pride; a multi-year, multi-million dollar public/private partnership to design and build a brand-new town center; and a local merchant who remains committed to the neighborhood and the state despite becoming an international success.

For the first time in the history of the awards program, a state agency was also selected to receive an award. The CT Department of Transportation received a special award for Starting a Revolution: Integration of Land Use and Transit in recognition of the progressive nature of CTfastrak, the bus rapid transit system opened earlier this year. The awards jury that selected the winners gave the award because they felt the new busway represents a cultural shift in how Connecticut views transit, and wanted to acknowledge the future promise of transit oriented development that will hopefully result around the station locations.

The Connecticut Main Street Awards annually celebrate and communicate the most successful and innovative efforts in Main Street revitalization in Connecticut. A jury comprised of industry-related professionals and CMSC staff judged the submissions on criteria that included innovation, replication, representation, partnerships utilized, and outcomes.

"Our members continue to impress us with how they support, encourage and implement new ideas from the ground up," said CMSC President & CEO John Simone. "They're constantly forming partnerships with new groups, working to sustain local merchants, and tirelessly promoting how wonderful our downtowns and Main Streets are. We're proud of their efforts and excited to share their achievements with everyone else."

The awards will be presented at the 2015 Connecticut Main Street Awards Gala on June 8th at Trinity-on-Main in downtown New Britain. This year's event will feature guided tours of downtown New Britain, including a Downtown Arts, Heritage & Culture tour, a tour of Walnut Hill Rose Garden & New Britain Museum of American Art, and a tour of CTfastrak in New Britain: Transportation, Housing & Main Street.

The full list of 2015 Awards of Excellence winners:

2015 Connecticut Main Street Awards of Excellence                 

Main Street Partnership

▪   Simsbury High School AP Economics Course, to Simsbury Main Street Partnership and Simsbury High School.

Planning

▪   Step by Step: Building a Downtown from Scratch (Storrs Center), to Mansfield Downtown Partnership, the Town of Mansfield, UConn, LeylandAlliance and the Citizens of Mansfield. (photo, above right)

Events & Programming  (Sponsored by Webster Bank)

▪    The Gathering (Downtown Waterbury), to the City of Waterbury, the Waterbury Observer, and Main Street Waterbury.

Award of Merit for Events & Programming

▪   First Fridays (Downtown Putnam), to the Town of Putnam, Putnam Business Association, and the Putnam Arts Council.

Business Owner of the Year

▪   Dawn & Kristin Harkness / Wheeling City Tours (New London), Submitted by New London Main Street.

2015 Main Street Pioneer: Outstanding Commitment to The Avenue  (Sponsored by Webster Bank)

▪    Vivian Akuoko / Evay Cosmetics (Upper Albany Avenue, Hartford), Submitted by Upper Albany Main Street.

Starting a Revolution: Integration of Land Use and Transit

▪   CTfastrak, to the State of Connecticut Department of Transportation and the Capitol Region Council of Governments (CRCOG).

The Connecticut Main Street Awards of Excellence were created in 2003 to recognize outstanding projects, individuals and partnerships in community efforts to bring traditional downtowns and neighborhood commercial districts back to life, socially and economically.  In recent years, the Awards Gala has been held in New Haven, Hartford, Manchester, Torrington and Bridgeport.