Familiar Business Logos Coming to a Highway Near You, Promoting Tourism
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The logos of Taco Bell, Starbuck’s and Georgie’s Diner are among 10 business logos and 7 tourist attraction logos that will be appearing on a total of 27 state highway signs in Connecticut this year, under a state program just underway. The highway signs, part of the state’s ongoing efforts to promote tourism, will appear on I-95, I-91, I-84, I-395 and Routes 8 and 9.
Administered by the state Department of Transportation, the 10 business logos that will be appearing on 13 signs across the state include A-1 Diner, Dunkin Donuts, Georgie’s Diner, Mobil, Starbucks, Comfort Inn, Taco Bell, Residence Inn, Guilford Suites, and Chili’s.
The seven tourist attraction logos that will appear on 14 roadway signs include the Essex Steam Train & Riverboat, The Griswold Inn, the Tanger Outlet Center, The Adventure Park at Storrs, Niantic Bay Boardwalk, Sailing Ship Argia Cruises, and Antique Center (at exit 8 on I-95). Among the attractions, four attractions will be having signs posted for the first time, with each to have a sign in each roadway direction (northbo
und and southbound, or eastbound and westbound).
The largest number of logos appearing will belong to Taco Bell, with four roadway signs, on I-395 at exit 93, I-91 at exits 16 and 47E, and Route 9 at exit 19.
According to the DOT, the Specific Information (Logo) Signing Program is intended to provide the motoring public with information on essential travel services (gas, food, lodging, camping) that are available at qualified interchanges on expressways in Connecticut.
The program allows qualified businesses to apply and erect their business sign or logos on specific information (logo) signs. Businesses must meet minimum qualification criteria specified in the regulations governing the program. There are no exceptions or waivers. A non-refundable $2,000.00 application fee per business, per interchange must accompany the application.
Installation of business signs is permitted only after field review of business and sign feasibility is conducted by the Department and certain concurrences and permits are completed or obtained.
All costs for fabrication and installation of signing by a contractor is the responsibility of the initial business on an interchange approach. Subsequent businesses are required to reimburse the initial business a percentage of the initial business’s installation cost as indicated in the regulations. Subsequent businesses are also responsible for all costs for the installation of their business signs. Businesses must continue to meet minimum qualification criteria as long as the business sign is displayed or signing will be removed.
The Connecticut Tourist Attractions Sign Program is intended to create a predictable and recognizable system to help travelers locate places of interest that will make their experience in Connecticut more
enjoyable. Participating businesses must indicate how many potential visitors they hope to attract at various periods during the year. Those accepted
into the signage program must annually update DOT on their visitor-traffic counts and provide related information.
In another project promoting Connecticut sites and attractions for highway travelers, I-95 will soon see signs posted by DOT promoting the University of Bridgeport, Housatonic College, Barnum Museum, Webster Bank Arena, Harbor Yard Ballpark, Shoreline Star Greyhound, Connecticut Audubon Center, Silver Sands State Park, Westfield Post Mall, PEZ Visitor Center, West Haven Beaches, University of New Haven Yale Bowl. Three of the signs are new (Yale Bowl, Silver Sands and CT Audubon); the others are replacing existing signs.


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Connecticut’s high net worth investors, Barber said, are a savvy lot, reflecting greater knowledge of investments than the national numbers reflect, yet more than 7 in 10 say they consult financial professionals. Another clear distinction came in the percentage of investors who said dividend-bearing stocks are a good investment: 49 percent nationally, 61 percent in the tri-state area, and 71 percent in Connecticut. “There are clear indications that Connecticut’s high net worth investors are focused on opportunity,” Barber said.
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The Kid’s Marathon Program is designed to target city youth lacking in physical activity and good nutrition habits. Students run 1-2 miles, two or three times per week, completing a cumulative 26.2 mile marathon over the course of the program. They also receive positive and practical guidance on nutrition that helps foster long-term healthy eating behaviors. In 2013, the program’s first year, 438 students participated, with the culminating 1-mile run occurring at Crosby High School before a crowd of family, friends and supporters.
e Association (ABA), to support and/or enhance mayors’ ongoing childhood obesity prevention programs in their cities. A total of $445,000 in grants was awarded to support both new and existing programs. Denver, CO and Dallas, TX (large cities) and York, PA and Monrovia, CA (small cities) were the other recipients.
ed Middlesex County Chamber of Commerce remains by far the state’s largest, with over 2,350 members that employ over 50,000 people. The organization, led by longtime President Larry McHugh, “strives to be the voice of business in Middlesex County and the surrounding area,” according to its 
n Chamber and the Quinnipiac Chamber began to “officially collaborate on all aspects of their respective organizations, while continuing to operate as separate business units in separate office locations.”

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Though they start lean, new high-tech companies grow rapidly in the early years, adding thousands of jobs along the way, according to the study findings. In fact, high-tech startup job creation is so robust that it more than makes up for the job destruction from early-stage businesses failures – a key distinction from the private sector as a whole where job losses from early-stage failures turns this group into net job destroyers, the report indicated.
in the report, observed that “Each of the high density metro areas has one of three characteristics, and some have a combination of them all: 1) They are well-known tech hubs with highly skilled workforces, 2) They have a strong defense or aerospace presence, and 3) They are university cities.”